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Beverage Branding
S T R AT E G I C M A R K E T I N G & D E S I G N
BRANDING . COPYWRITING . ADVERTISING
www.westwordcreative.com
Spotlight: Beverage Branding
Wegmans MVP Sport Drink
Naturally flavored. Maximum velocity
power. While exercise helps to improve
and maintain health, our bodies lose key
minerals when we sweat. It’s important
to replenish - but choose wisely. MVP is
properly balanced to provide your body
with the fluids and electrolytes needed
to keep it functioning at its best.
- Identity, branding and packaging
- 7 Flavor extensions
- 20 & 32 oz. with multi-pack configurations
- Benchmarks: Gatorade, Power Aide
Velocity Flavored Sports Waters
Gluten free. Lactose free. Vegan.
Low calorie. Low sodium. From the
makers of MVP. Vitamin enhanced
water beverage. Contains no fruit juice.
Vitamin C. Vitamin E. Vitamin B6.
Vitamin B12. Niacin (B3). Pantothenic
Acid (B5).
- Package Design & Production
We s t w o r d C r eati ve: Commu ni cati on by D esi gn.
Wegmans Cocktail Mixers
& Glass Rimmers
Perk up your party with this cocktail
mixer - and paired with our flavored
sugars and salt, it is sure to be you next
great cocktail.
Wegmans Italian Sparkling
Mineral Waters
Italian sparkling mineral water. Bottled
at the source: Zoe, Covignano (RN),
Italy. Total dissolved solids: 570 P.P.M.
The Test of Time: The ancient Romans
discovered mineral water naturally
filtered through uncontaminated
mountain channels. The same springs
in Italy provide this lightly bubbled
beverage to us.
*Flavor extensions produced by Wegmans internal
graphics department.
3 Brothers Wineries & Etstates:
4 Degrees of Riesling
New York State has been long known
for our award-winning Riesling wine
varietal. The International Riesling
Federation recently instituted a scale
to recognize the varying degrees of
sweetness with which the wine may be
produced depending on the preference
of the wine maker. To showcase the
versatility of the Finger Lakes Riesling
grape, 3 Brothers decided to produce
one of each recognized levels and
brand the family as their “4 Degrees of
Riesling”.
- Preliminary Sketches
- Rough color layouts
- Color Mock-Ups
- Production Files for Print Vendors
12-13-12
BoneDancer-PinotBlanc-blkbttl.ai
*NOTE: This page is for layout
position only on the bottle.
Scale 1:1
Packaging & Brand Identity
- Bagg Dare Wine Co.
375 mL
CONTAINS SULFITES
10% ALC./VOL.
- Stony Lonesome
Front
Back
Color Legend:
White
WESTWORD CREATIVE
•DogHead_2010.ai
3/15/10
eSpirit_2010.ai
/10
Metallic Red
Jonathan M. Westfall
e-mail: [email protected]
phone: 585.748.4897
Matte Metallic Gold
STONY
LONESOME
ESTATES
Bone Spirit
athan M. Westfall
ail: [email protected]
ne: 585.738.3524
ase contact with any additional questions or requests
arding this design file. Produced in Adobe Illustrator CS3.
TABLE WINE
“Good Wine and Bad Women
don''t come cheap” -L.R.
Finger Lakes
STONY
LONESOME
ESTATES
750 mL • CONTAINS SULFITES • 13% ALC./VOL. • TABLE WINE
PRODUCED AND BOTTLED BY THREE BROTHERS WINERY & ESTATES, LLC
DBA NAGY'S NEWLAND VINEYARD & WINERY. 623 LERCH ROAD, GENEVA, NY 14456
ntact Information:
FINGER LAKES
T h e g r ea t es t lo v e i s a m o th er 's; t he n a dog' s;
t h en a s w e ethe art's -P olish P rov erb
•LimpRich_2010.ai
3/12/10
W i n e C o.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES
DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS.
(2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR
ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY
CAUSE HEALTH PROBLEMS.
C O .
Color Legend:
THE
ORIGINAL
POOR LIMP RICHARD’S
4-Color Process (C,M,Y & K)
Contact Information:
Pantone 485
PICK ME UP
E L I X I R
Die-line (does not print)
e-mail: [email protected]
phone: 585.738.3524
“ Good Wine a n d Bad W omen
Please contact with any additional questions or requests
regarding this design file. Produced in Adobe Illustrator CS3.
don't come ch eap” ~ L .R.
FINGER LAKES
WHITE
W I N E
D A R E
ESTATE RESERVE
B A G G
ESTATE RESERVE
Color Legend:
TABLE WINE
B A G G
D A R E
W I N E
C O.
Color Legend:
Contact Information:
Pantone 4545
Finger Lakes
4 Degrees of Riesling
New York State has been long known
for our award-winning Riesling wine
varietal. The International Riesling
Federation recently instituted a scale
to recognize the varying degrees of
sweetness with which the wine may be
produced depending on the preference
of the wine maker. To showcase the
versatility of the Finger Lakes Riesling
grape, 3 Brothers decided to produce
one of each recognized levels and
brand the family as their “4 Degrees of
Riesling”.
3 Brothers Wineries & Etstates: Bagg
Dare Wine Co.
Wander down the dirt trail to the edge
of the pondand here you’ll find our
backwoods bayou tasting room. It’s a
great place to chill, take your shoes off
and ignore the ritzy brother next door.
No jacket required.
War Horse Brewing Co.
“One thing that all of the brothers
agree on is a fine hand-crafted
microbrew.” That was the driving force
behind War Horse Brewing Company
and their line of hand-crafted beers.
Give everyone something to enjoy! Wine
tourism, demographically is dominated
by a feminine poplus. The region,
overall began to see the need to give
their male counterparts something
to enjoy on the trail. The number of
microbreweries along the finger lakes
wine trail has more than tripled in the
last decade and shows signs of growing
at an exponential rate.
- Peace Bomber Lage 220z. Labels
- 22oz. 4-Pack Carriers
Naked Dove Brewing Company
Naked Dove Brewing Company was
born through a passionate commitment
to the art and science of brewing.
At Naked Dove they concentrate on
doing one thing: utilizing the best
ingredients that the world has to offer
to brew world class beers locally. The
beers have passed their strict quality
Rough Sketches
N A K E D
Naked Dove
D VE
ESTD
standards to ensure that they will meet
yours. We are located in Canandaigua,
2009
BREWING COMPANY
NY in the beautiful Finger Lakes region
CANANDAIGUA, NEW YORK
of New York.
Brewing Company
CONCEPT 3
B R E W I N G
C O M P A N Y
Type Variations
ESTD
BREWIN G COMPAN Y
- Corporate & Brand Identity
- Original Concept Sketches
- Tap Handles/On Premise Materials
- T-Shirts & Wearables
2009
Signage
Wearables
Packaging
Westword Creative
06 . 25 . 10
EXPOSE YOURSELF!
TO
NAKED DOVE BREWING COMPANY

View Our Beverage Branding book

Transcription

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