2016 2020 - Ville de Moncton

Transcription

MAGNETIC HILL ZOO
5
Year
Plan
l
2016 2020
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Table of contents
Foreword4
Our Mission & Guiding Principles
5
Our Goals 2016-2020
8
2016-2020 Operational Priorities
11
2016-2020 Capital Plan
18
Governance29
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MAGNETIC HILL ZOO 5-Year Plan
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2016-2020
Foreword
An accredited, well-managed zoo can play a very important role in a community and the lives of those
who reside there.
There is no substitute for the experience of being in the presence of a living, breathing animal. No
pictures, videos or drawings can replicate the energy of being up-close-and-personal with a beautiful
Amur tiger, for example. Studying animals in captivity can teach us so much about the species’ needs,
the interconnectivity of the animal world, and how we fit into that world. In today’s era of technology, we
get further disconnected from the natural world. Zoos give us an opportunity to bond as families and
to reconnect with nature. With a growing global population and the needs of the human population
overharvesting natural animal habitats, zoos of the future may be the only sanctuary for many of the
planet’s species. Today’s zoos provide refuge and breathing space for many species, in hopes that their
habitats can be restored and overhunting can be stemmed so they can be reintroduced back to their
natural homes.
Zoos have been active in the breeding, housing and reintroduction of such critically endangered species
as the black footed ferret, the Vancouver Island marmot, the logger headed shrike, the Przewalski’s horse,
the California condor, the addax, the Arabian oryx, the North American bison and, right here at the
Magnetic Hill Zoo, the Piping Plover.
Moncton’s Magnetic Hill Zoo has been in a constant state of evolution during the past 25 years, growing
from 12 acres to the current 35 acres, with plans to be presented in this 5-Year Plan, for further expansion
bringing the facility to 60 acres. Habitats have been expanded and new ones created. These efforts, in
addition to our education and conservation programs, have won national awards. As an ever popular
tourist attraction, we have not lost focus on the importance of our zoo in the community. We partner
with schools to provide apprenticeship opportunities and we work on many levels with area universities in
scientific study, research, and professional development.
With the support of the Magnetic Hill Zoo’s volunteer organization, the Friends of the Zoo, we take an
active role in supporting community celebrations through Winter Openings; Easter festivities; a reduced
rate opportunity in summer for local visitation; Boo at the Zoo; and our newest holiday season feature,
Wild Lights. These events not only promote greater attendance at the Zoo, but contribute significantly to
economic spin-off dollars to the local and regional economy. The Zoo’s revenues are put back into the
facility, reinvested to continually improve its operations.
4
There are those who might think that modern zoos are not needed. For so many reasons, the Magnetic
Hill Zoo, alongside other accredited zoos, are more important than ever. The world needs bigger and better
zoos. The 2016-2020 5-Year Plan for Magnetic Hill Zoo outlines our strategy and guiding principles over
the next few years: growth, sustainability, conservation, education, and a community focus.
Bruce Dougan l Manager, Magnetic Hill Zoo
1953
l
2016-2020
The New Brunswick Department
of Natural Resources’
rehabilitation center for orphaned
or injured animals was moved to
its current location, opposite the
Magnetic Hill Illusion.
The rehabilitation center
was called the Game
Farm, and it served
primarily as a recreational
facility and secondarily as
a rehabilitation facility.
1979
1983
The City of Moncton
purchased the
Game Farm from
the Province of New
Brunswick for a dollar.
The iconic big
red barn was
constructed.
&
Our Mission
Guiding Principles
Our Mission
The Magnetic Hill Zoo is a
municipal zoo which strives
to provide a safe, educational
environment for area residents
and tourists alike. We strive to
operate a CAZA-AZAC (Canada’s
Accredited Zoos and Aquariums)
accredited facility focused on
recreation, education,
conservation,
and scientific study.
The first exotic
species,
African lions,
arrived at the
Game Farm.
Bruce Dougan
was hired as
the Game
Farm Manager.
A performing parrot
show was provided in the
summer months. Tomar
and Pasha, a pair of
Amur tigers, arrived at
the Game Farm. Tomar
became the zoo mascot.
The Game
Farm’s volunteer
organization
was formed, the
Friends of the
Zoo Inc.
2016-2020
1989
l
1988
AQUARIUMS ET ZOOS
ACCRÉDITÉS DU CANADA
CANADA’S ACCREDITED
ZOOS AND AQUARIUMS
5
Guiding Principles
The following principles guide current operations and future plans for the Magnetic Hill Zoo:
2
1
The MHZ will
continue to be a
recognized regional
attraction contributing
to Moncton’s
economy.
The exhibits and
support facilities will
continue to create
quality environments for
animals and visitors.
3
All exhibits and
support facilities will
be convenient and
accessible for people
of all ages and
abilities.
4
The MHZ will continue to collaborate with the
rest of the Canadian zoos and will be a leader
in endangered species survival and propagation
programs. The MHZ will be open to opportunities
to assist in-situ and ex-situ conservation projects.
6
6
The MHZ will
continue to expand
its level of service
during the winter
months, develop a
centralized group
of exhibit areas to
allow winter warm
areas for visitors to
see animals.
5
The MHZ will continue
to collaborate with
academic institutions
to carry out scientific
research at the Zoo.
8
7
The MHZ will continue to
offer quality interpretive
and education
experiences to an
ethnically and culturally
diverse population with
both English and French
language programs and
materials.
Through its programs
and exhibits, the
MHZ will continue to
promote conservation
of Canadian and world
ecosystems, encouraging
appreciation and
stewardship of the
natural world around us.
The MHZ will continue to improve and evolve in order to stay relevant,
sustainable and purposeful.
1990
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2016-2020
The Friends of the
Zoo’s Adopt a Friend
fundraising program
began to raise funds
for the Game Farm’s
animal habitat
improvement program.
1991
The Friends of the Zoo
started the Education
department offering
off-site animal
presentations to
local schools and
community groups.
A partnership
was formed with
Broadleaf Farms
to provide pony
rides to the visitors
during the summer
months.
Daily elephant
presentations and
rides were available
during the summer
months.
Interesting facts
about the Magnetic Hill Zoo
NEW BRUNSWICK
ECONOMY
The MHZ has
an economic
impact of
CANADIAN ECONOMY
The MHZ has
an economic
impact of
$41
million
$26
million
In the last
decade, the
MHZ and
its staff
have won
14
OVER
450 children
national
awards
attend the MHZ’s day camps
every year.
The MHZ welcomes over
Cherry Brook
Zoo
BC Wildlife
Park
Bowmanville
Zoo
Assiniboine
Park Zoo
Greater
Vancouver Zoo
Edmonton
Valley Zoo
Calgary Zoo
Granby Zoo
Toronto Zoo
MAGNETIC HILL ZOO
4th best zoo in Canada
by Day Trips Canada
2016-2020
and indirectly responsible for 148
more.
l
within the local
community
*MHZ: Magnetic Hill Zoo
44.5
full-time
equivalent
jobs
VISITORS A YEAR
170,000
The MHZ is directly responsible for
7
Our Goals
2016-2020
8
Attendance levels at the Zoo during the past few years have never been higher, despite slower economic
times. The Zoo’s success is attributable to its continual drive to improve and evolve, to partner, and to
listen to what its visitors have to say. With the completion of a visitor intercept study in 2011, the Zoo had
confirmation of an exceptionally high level of satisfaction among visitors regarding their experience. The
study confirmed that the Zoo is most frequented by families and by visitors to the area. The Zoo learned
that most important to the visitor experience were the variety of animals, followed by affordable cost of
entry and location. A number of recommendations for achieving even greater success included:
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Continuing to add to the variety of animals
Providing increased opportunities for visitors to stay longer
Developing strategies to encourage more frequent visitation by local residents
Marketing the Zoo’s identity and success stories
Revitalizing the Zoo’s website
With this information in mind, the Zoo has continued in recent years to expand its offerings, without
compromising quality. The result has been incredibly positive for the Zoo. Since 2011, visitor attendance
levels have increased by 38%, a remarkable accomplishment.
1992
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2016-2020
The Education
department’s first
summer day
camp was offered
and facilitated
by volunteer
teachers.
1993
To better reflect
the Game Farm’s
Collection Plan, the
Magnetic Hill Game
Farm’s name was
officially changed to
the Magnetic Hill Zoo.
The Education
department’s summer
day camp program was
expanded to include the
Animal Care Apprentice
program for the 14-17
year old age group.
In partnership with NB School
District 2 (now Anglophone
East School District), a
special weeklong enrichment
camp was offered to eighteen
representatives from local
schools.
Fact!
In 2015, the new Amur Cat area of the Zoo
opened to the delight and praise of the visiting
public.
In the last 2 decades,
the MHZ has grown from
12 acres to a current
The newest event “Wild Lights” also debuted
and welcomed over 14,000 visitors. These
two additions resulted in a 22% increase in
attendance over 2014 figures — an all-time
record high attendance level of 173,045 visitors.
35 acre facility;
with plans to grow to a
total of 60 acres!
Over the next five years, the Zoo plans to
continue to expand on its offerings and
building on its recent successes, while also
paying close attention to ensuring that
the day-to-day, core activities at the Zoo
remain focused on quality animal care and
enrichment.
9
The first
Sunday
Winter
Opening
fundraiser
was held.
The first
Education Center
was acquired,
renovated, and
installed in the
soon-to-be
African Oasis.
The construction of the
10 acre African Oasis
began to include the
new Primate Centre, frog
bog, koi pond, camel
and zebra exhibits, and
a children’s playground.
2016-2020
The MHZ
received its first
accreditation
status by
CAZA-AZAC.
1995
l
Tom Baines Award
The MHZ received the
Tom Baines award
for excellence in
education. This is the
highest award given
by CAZA-AZAC.
1994
1993
Our goals for 2016-2020
2
1
To exceed CAZAAZAC’s standards
for the overall care,
management and
operations of the zoo.
To continue working in partnership
with the Friends of the Zoo,
and its many community and
governmental partners, to improve
and evolve the MHZ.
4
To continue existing
animal breeding
programs, with the
introduction of new and
improved programs.
To improve on-site visitor services, with the construction of a new restaurant.
5
To improve the quality
and the variety of animal
exhibits, recognizing that
changes to exhibits will
be linked to a sustainable
animal care and zoo
maintenance plan.
Key projects identified within the next five years include:
l A partnership with the
Maritime Aquarium Club for
an African Cichlid exhibit;
and
l The development of a
new African region in the
Zoo, including an African
Tropical House, a new
African Barn, and an
African village.
6
10
3
To expand the education
program in response
to increased demand
from the community,
ensuring that expansion
can be supported by
way of adequate staff
and physical resources
from the proceeds of the
programs.
With the completion of the African
region exhibits, the Zoo’s 60 acre
footprint will have largely been
completed. While MHZ has had a
history of expansion, it is not envisioned
that the Zoo will need to expand beyond
this footprint. Its current ‘mid-range’
size is considered appropriate for the
numbers of visitors anticipated, and will
serve the Zoo well in the coming years.
7
To continue to
support special
fundraising events
at the MHZ, with
a special focus
in building upon
the success of
the Wild Lights
(Holiday season)
Program.
8
To promote the MHZ using a
variety of media. Emphasis will be
put on social media to meet today’s
digital savvy customers and to be
cost-effective with our advertising
dollars. A new user-friendly
website experience will be created
in partnership with the Corporate
Communications department’s
revamp of the Moncton.ca website.
9
To achieve an annual attendance target of
190,000 visitors annually by 2020 (from a 2015
baseline of just over 170,000 visitors).
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2016-2020
1995
1996
Portico of
Seattle, WA
developed the
first master plan
for the MHZ and
a vision for the
future.
A new bear exhibit
was constructed
to include natural
woods, a large
pond, and a dry
moat across the
front of the exhibit.
10
To provide customers the opportunity
to financially support in-situ and ex-situ
conservation programs.
1997
A bald eagle chick,
named Spirit, was
hatched at the MHZ and
was sent to adoptive
parents in British
Columbia for its eventual
release into the wild.
The MHZ
hosted the
annual
conference
for CAZAAZAC.
The Insectarium
was added to
the African Oasis
to house and
display small
invertebrates.
2016-2020
Operational Priorities
enrichment, education,
entertainment,
conservation,
and scientific study.
Managing the Zoo is a balancing
act. You have to get each of
these pillars right – you can’t
just focus on one thing. Events
and other revenue generating
activities are essential in order to
be able to continually reinvest in
the core activities of the Zoo.
- Bruce Dougan l Manager, Magnetic Hill Zoo
1997
A winter bird
house was
constructed.
The first Boo
at the Zoo
fundraiser
was held.
The MHZ’s
canteen was
remodeled
and named
“Chukula.”
2016-2020
A new entrance building
was constructed to
include a large meeting
room, offices, kitchen,
washrooms, souvenir
boutique, and admissions
reception area.
1999
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Outstanding Achievement award
The MHZ received the Outstanding
Achievement award for its ability
to develop its Education programs
with a small budget and within a
short period of time.
1998
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“
“
Activities at MHZ are focused on
quality animal care and
PRIORITY
1
Quality
Assurance
Every Day
THE OBJECTIVE
To continue to exceed
CAZA-AZAC Accreditation standards
The Magnetic Hill Zoo is passionately committed to quality
care, programming, service and management.
The Zoo has been an accredited member of CAZA-AZAC
since 1993. With accreditation comes the commitment to
understand and to respond to increasingly demanding
standards for zoo operations.
Every five years, inspection teams (including at least one
veterinarian and one senior zoology professional) audit
all aspects of the operation: animal care, enrichment,
nutrition, conservation, research, education, security,
public safety, financial stability and administration. The
assessment process serves as an important guide for staff,
and enables the Zoo to plan and invest in activities that are
internationally accepted as best-practice.
12
The next on-site assessment of the Zoo takes place in 2016.
CANADA’S ACCREDITED
ZOOS AND AQUARIUMS
AQUARIUMS ET ZOOS
ACCRÉDITÉS DU CANADA
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2016-2020
1999
2000
2001
2002
The former concrete bear
enclosure was renovated into a
tropical house for reptiles and
small primates and was named
the Ecodome. This exhibit received
the Environmental Enrichment
award by CAZA-AZAC.
A second food
service area was
opened on the
back deck of the
Entrance building
and was named
Chubuku.
The former
bison and elk
enclosure was
renovated.
The otter exhibit
was expanded to
include a large
section of land
to complement
the existing pool.
A partnership with
Maritime Milk was
formed to sponsor
the presentation of
magic shows, four
days a week during
the summer months.
PRIORITY
Fact!
2
The MHZ animals eat 5,000 bales of hay,
10,000 kg (22,000 lbs) of meat,
23,000 kg (50,000 lbs) of grain, and
17,000 kg (37,000 lbs) of produce annually.
Collections
Planning
THE OBJECTIVE
To continue to expand on
the variety of species at the
Zoo through well-designed
collections planning.
Through ongoing liaison and
communication with other
Zoos, MHZ is able to develop
a collection plan to guide the
introduction of new species to
the Zoo. Animals currently being
considered in the plan include:
Mammals
Birds
Fish
l Cheetahs (Acinonyx jubatus)
l Striped hyena
(Hyaena hyaena)
l Red River Hog
(Potamochoerus porcus)
l Meerkats (Suricata suricatta)
l Naked mole-rat
(Heterocephalus glaber)
l Greater flamingo
(Phoenicopterus roseus)
l Southern ground hornbill
(Bucorvus leadbeateri)
l Secretary bird
(Sagittarius serpentarius)
l Grey crowned crane
(Balearica regulorum)
l Egyptian goose
(Alopochen aegyptiacus)
l African spoonbill
(Platalea alba)
l South African shelduck
(Tadorna cana)
l Other African waterfowl
l Cichlids (various species)
Invertebrates
This list would be dependent on availability of species, costs and species status.
2005
A new Education
Center was
constructed to include
three large classrooms,
office, kitchen, first aid
room, washrooms, and
a Discovery Center.
The MHZ
parking
lot and
pathways
were paved.
The winter bird
house was
destroyed by
fire and rebuilt
later in the
year.
2006
The first
Education
Coordinator
was hired on
a full time
basis.
The African Pridelands
exhibit was opened to
house African lions, ostrich,
and Przewalski’s horses.
This exhibit received the
Environmental Enrichment
award by CAZA-AZAC.
2016-2020
2004
l
2003
13
l African Millipedes
(Spirostreptida species)
l African Snails
(Achatina achatina)
l Tarantulas (Ceratogyrus
brachycephalus)
PRIORITY
3
Leadership in Animal Breeding
THE OBJECTIVE
To continue existing animal breeding programs, with the introduction of new and
improved programs involving Amur tigers, white-handed gibbons, and dromedary
camels.
A significant way to enrich the lives of the animals at the zoo is to encourage
the animals to engage in their most natural instincts- courtship, copulation,
and raising their young. The MHZ fully recognizes the great experience
that breeding programs provide to the animals, thus encourages them as
applicable.
The MHZ has been extremely successful, having reproduced a great
number of species, many of which are endangered. Several other leading
Canadian zoos have approached the MHZ for advice for their own
breeding programs. Many animals in the MHZ’s collection are also
in very high demand from other facilities. Although the selling of
animals for profit is not a primary reason for a breeding program,
the revenue obtained can be of tremendous use in purchasing
animals that enhance current programs.
14
Although the MHZ is always considering new and improved
breeding programs, the most significant in the immediate
future will be involving Amur tigers, white-handed gibbons,
and dromedary camels. After a significant amount of research,
young breeding pairs of each of these species have been
acquired to ensure that these animals would make the best
possible candidates for future breeding programs.
An important mandate of the MHZ is conservation. This
important mandate can be achieved through captive
breeding of the MHZ’s permanent animal residents to
supply other facilities with varied genetics or through
cooperation with government agencies to aid wild
populations. Such a cooperative venture (with Parks
Canada) was completed at the MHZ in 2009, 2010 and
2011 with highly endangered piping plovers. The MHZ
remains dedicated to such projects in the future, and its
facilities available for similar future programs.
l
2016-2020
2006
2007
2008
A partnership was
formed with the
People of Bioko to
provide animalthemed face
painting during the
summer months.
The death of Tomar,
the Amur tiger
and MHZ mascot,
was a great loss
for the MHZ and
community.
Local author,
Artemise Blanchard,
commemorated the
memory of Tomar
with the release of her
children’s book entitled
“Tomar the Siberian Tiger.”
The Cougar Country
exhibit was opened to
house Western cougars
and this exhibit received
the Environmental
Enrichment award by
CAZA-AZAC.
PRIORITY
4
Education Program Expansion
THE OBJECTIVE
Create revenue generating programs that further
the Education department’s mission and serve
a wider range of age groups, and increase staff
support of existing award-winning education
programs.
The mission of the MHZ’s Education department,
as an innovative community-based operation, is
to develop an awareness of, and a concern for,
environmental conservation by establishing and
maintaining comprehensive educational initiatives
designed to meet the needs of the visitors of the zoo.
The Education department currently provides summer
day camps, one day camps, hosted birthday parties,
guided tours, live animal presentations, and off-site
presentations.
The Education department provides an important community service through the programs mentioned
above, with special attention given to offering these programs in both official languages. The summer
day camp program is one of only three summer camps in Greater Moncton which offers day camps
completely in English and completely in French.
The Education department has been recognized with five national awards from CAZA-AZAC.
Starting in 2016, a new Education Program Assistant position will begin on a nine-month casual basis.
The Education Program Assistant will plan and execute three new revenue generating programs: a toddler
morning program, a home school morning program, and a one day keeper camp program.
With the addition of this position, the Visitor & Education Programs Coordinator will be able to take on a
coordinator role as her position is intended, and to focus on expanding more programs and writing new
curriculum.
2008
The Robert Bateman
Get to Know Program
added the national
winning artwork for
their 2007 contest
to the Magnetic Hill
Zoo’s collection.
The Jaguar
Junction exhibit
was built to
resemble the
Cougar Country
exhibit built the
previous year.
The MHZ
Collection Plan
was expanded to
include mandrills,
a colobus
monkey, and two
African lion cubs.
New enclosures
were constructed
for the Black &
White Ruffed
Lemurs in order
to expand their
breeding program.
2016-2020
The City of Moncton
purchased the
Wild Things Gift
Boutique and
the Education
department from the
Friends of the Zoo.
l
Upgrades were
made to the
MHZ picnic
shelter and
green spaces.
2009
The new Education Program Assistant will also assist with the planning and execution of existing revenue
generating programs and increase the availability of these programs. In addition, the Education Program
Assistant will assist with the training and supervision of summer students, and will replace the Visitor &
Education Programs Coordinator in her absences.
15
PRIORITY
5
Expanding the
Zoo’s Season
with Wild Lights
THE OBJECTIVE
To continue to strengthen the Wild Lights
program launched in 2015.
16
The new Wild Lights special event/fundraiser was
launched in 2015 to help extend the MHZ’s season
by two months and to enhance the choice of
activities in Moncton around the holiday season.
Visitors enjoyed viewing hundreds of thousands of
holiday lights all around the zoo; visiting the zoo
animals in the Primate Center, Discovery Center,
and Ecodome; viewing a bilingual, winter-theme
short film projected on a big screen; and warming
up at the outdoor bonfire. The zoo was open during
evening hours on weekdays and from 2-9 PM
on the weekends and during the second half of
Christmas break. During daylight hours, weather
permitting, visitors could view the outdoor winter
hardy animals. This special event was a joint City
of Moncton and Friends of the Zoo fundraiser.
This brand new event was extremely successful
with more than 14,000 visitors in attendance and
approximately $84,500 raised, to be shared on a
one-third and two-third basis between the Friends
and the City.
During the next several years, the Wild Lights
special event will grow to include more lights, more
entertainment, and to encompass a greater area of
the zoo. It is a great opportunity to create a family
tradition that is enjoyed year after year.
2009
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2016-2020
The former
Insectarium
was
renovated
and reopened
as the
Container.
2010
The Animal Care
Service Foreman
position was created
for the management
of the animal
collection and the
animal care staff.
Bernard Gallant, the
Animal Care Foreman,
received Animal Care
Professional of the Year
award by CAZA-AZAC
for his innovation and
contribution as zookeeper.
The MHZ received the Environmental
Enrichment award by CAZA-AZAC
for its creativity of design and
implementation of initiatives that
foster the enrichment of its animals
through the establishment of Jaguar
Junction exhibit.
Future Considerations
Conservation activities
Modern, accredited zoos will continue to play a greater role in
the area of conservation. Whether this is on-site conservation
efforts, such as the Piping Plover Recovery Program, or through the
introduction of additional educational opportunities, the MHZ will
continue to look for ways in which it makes meaningful contributions
to conservation efforts.
Staffing
Staffing and resources to provide current scheduled events and
educational programs are at capacity. If new events or education
programs (beyond the scope of this Plan) are contemplated, it
may be that some current events are dropped or that additional
resources/revenues are required.
Continued focus on operational sustainability
Operational planning must continue to ensure that the MHZ
remains financially viable and continues to add economic
impact to the region and the province of New Brunswick.
Fact!
17
The MHZ has 77
different
species and over 600
specimens; 13 of which
are critically endangered!
2010
The MHZ
had a record
breaking
attendance of
over 137,000
visitors.
A new squirrel monkey, named
Sheldon, was born and required round
the clock care by the staff and students
of the Atlantic Veterinarian College.
Sheldon gained much notoriety and was
successfully integrated back into the
troupe of squirrel monkeys at the MHZ.
2016-2020
A partnership
with Parks Canada
was formed to
implement the
Piping Plover
Recovery
Program.
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A new zoo logo was
created by Hawk
Communication and
this logo received
international recognition
in a competition in
New York City.
2011
2016-2020
Capital Plan
Change is constant
at Magnetic Hill Zoo
Late 1940s l early 1950ss
The New Brunswick Department of Natural Resources started a small facility west of
Moncton for the care and rehabilitation of orphaned or injured animals. In 1954, the
rehabilitation centre moved to its current location opposite the Magnetic Hill Illusion. Called
the Game Farm, it served a primary role as a recreational facility and a secondary role as a
rehabilitation facility.
19799
The City of Moncton purchased the Game Farm from the Province of New Brunswick for a
dollar. Attendance at the park was 54,133.
1980 l 19899
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The City of Moncton began to expand the Game Farm’s animal collection, adding exotic
animals as well as increasing the number and variety of indigenous species. In 1987, a
search began for a zoo manager experienced in the needs of exotic species and zoo
management to direct the growth of the zoo. Bruce Dougan joined the City of Moncton in
1989, and quickly helped the facility evolve.
Beginning in 1989, the now called Magnetic Hill Zoo began its slow, but steady process
of transformation, one exhibit at a time, into a regional zoo. The first construction project
was a permanent commissary to insure all the animal’s diets were consistent and properly
prepared, processed, and stored. The first new exhibits were a performing parrot show from
Ontario and focus exhibit featuring Siberian Tigers.
The Friends of the Zoo started its volunteer work in 1989 to raise funds for additional exhibit
improvements. One year later, the MHZ was approached by the Sunny Brae School to
2011
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2016-2020
The MHZ
received a pair of
orphaned bear
cubs who were
nursed back to
health by the
zookeepers.
Five chicks were
successfully
released into
the wild through
the Piping
Plover Recovery
Program.
The MHZ received the
Col. G.D. Dailey award
for its participation
in the Piping Plover
Recovery Program, to
aid in the survival of the
endangered Piping Plover.
Jamie Carson, the
Senior Keeper of Birds
and Primates, received
the Animal Care
Professional award
for his innovation and
contribution as zookeeper.
bring to life an animal adoption program, and the early
beginnings of the MHZ’s active education program were
underway.
The expansion of the volunteer and education programs
was paralleled by growth of the Zoo’s facilities and
staff. New keepers were brought on, the pony rides and
an elephant show were added, and several new animal
species were added to the collection.
19933
MHZ became the 21st accredited zoo in Canada,
one year ahead of its target date.
1994 l 19955
Growth continued with the addition of the Education Centre
and new facilities for bald eagles, primates, camels, zebras,
and gnus. The Winter Openings fundraisers were inaugurated
in 1994-95, opening the zoo to the public every other Sunday
during the winter months.
19966
The MHZ Master Development Plan (Forests and Plains: Ecosystems of Canada
and the World) was developed. The Plan laid out a vision of a modern zoo,
recognizing that zoos of the 21st century must serve a multitude of purposes
ranging from entertainment to care and husbandry of wildlife in captivity, to
promotion of stewardship of habitats through education. The Plan laid out a
course of continued improvement and evolution at the zoo, which focused on:
l Improved visitor services facilities (new visitor entry, visitors centre)
l additional areas for comfortably viewing animals in all weather conditions,
with a goal of the zoo remaining open year round,
l division of the zoo into themes, based on landscape (Forests and Plains)
l improved exhibit design (including interpretation), focused on a respect for the
intelligence and physical capabilities of the animals, and a goal of educating
visitors about the plight of wild animals and wild habitats to help them
understand what they can do in their lives to affect this situation.
19
The 1996 Plan has served the Zoo extremely well for the past 20 years and
has helped to establish a path of continual improvement. While many of the
projects original suggested in the Plan are now complete, the guiding principles
and vision for a modern zoo remain relevant and will continue to guide further
change at the zoo.
The MHZ’s Education department
received the Eleanor Oakes award
for its significant growth and impact,
noting in particular program strengths
in the areas of inclusivity, community
involvement, bilingual instruction, and
standardized staff training and policy.
The Animal
Curator
position was
created.
Surveys to the
visitors were
conducted to learn
about the general
public’s perceptions
of the value of
captive breeding.
The Friends of the
Zoo started the Big
Cats Campaign
to raise funds to
build a new Amur
tiger and leopard
exhibits.
2016-2020
2012
l
2011
Updating the
Zoo Master Plan
In 2016, the Master Plan for Magnetic Hill Zoo was
updated in order to:
• Reflect the improvements made to the zoo since
the adoption of the Zoo’s 1996 Master Plan, and
to
• Plan further physical improvements and capital
projects for the 2016-2020 horizon.
Zoological parks benefit greatly from structured,
thematic physical designs, which reinforce key
themes and messages and the overall identity and
purpose of the zoo. Thoughtful zoo and exhibit
design clearly articulate the main messages of
a zoo, and then enable visitors to explore the
secondary messages as their interest continues
throughout the zoo.
20
Fact!
Over 4,000
students visit
the MHZ for the
Adopt-a-Friend
program annually.
The original structure proposed in the 1996 Plan
focused on the presentation of two biomes (Plains
and Forests), within which the habitats and animal
habitants species of various continents are found.
While originally very sound, based on the physical
topography and traits of the Zoo property, this
theme did not take hold to the extent that the
themes of continents had. As a result, the Zoo has
gravitated more naturally to a “zoo geographic
presentation”, based on the presentation of three
distinct continents: the Americas, Asia, and
Africa. By re-organizing the Zoo on three distinct
continents, the MHZ will be able to develop very
clear messages/themes creating uniqueness
between the three geographical areas, but within an
overall connected environment.
2013
l
2016-2020
The MHZ
celebrated
its 60th
anniversary.
The MHZ had a
record breaking
attendance of
141,155 visitors.
The MHZ assisted the floodravaged Calgary Zoo and a
reptile facility in Campbellton,
NB by housing giant anteaters,
Andean condors, hyacinth
macaws, and Sulcata tortoises.
Four new positions were
created to include: a zoo
coordinator, an animal care
working foreman, an animal
health technician, and a
horticulture supervisor.
The immediate physical environment experienced by visitors at the Zoo is shaped by best practice
philosophies and approaches to exhibit design and interpretation.
1
2
3
EXHIBIT
PHILOSOPHY
EXHIBIT
INTERPRETATION
HUMAN
STEWARDSHIP
l Experiential, personal,
interactive
l Limited but safe barriers
between visitors and
animals
l Amplified senses
l Respect for each
animals unique
intelligence and physical
abilities (which often
exceed our own)
l Takes advantage
of existing natural
landscape
l Visitors immersed
within zoogeographic
environments
l Storylines augment
experience with
messages about the
animals, their habitat,
and the current state
of habitat destruction/
preservation
l Connections to other
exhibits help to educate
about interconnectness
at a global scale
l Successful exhibit design
and interpretation create
a sense of stewardship
in visitors
l Structured space within
the zoo facilitates the
Zoo’s role in quality
animal care and
enrichment, education,
conservation and
scientific study
21
2013
The pony ride area was reestablished to compliment
the pony barn that
was built in 2012. This
renovation resulted in a
72% increase in ridership.
2016-2020
Bruce Dougan received
the CEO Officers Award
of Excellence award
from Parks Canada for
the Zoo’s Piping Plover
Recovery Program.
l
The MHZ’s renewed Keeper Camp program received
the Eleanore Oakes award in recognition of the
program’s hand-on approach to teach youth about
the value of zoos, endangered species, conservation,
animal classifications, proper animal handling
techniques, and animal enrichment and husbandry.
Through thoughtful design, the Zoo will strive to be successful in educating visitors about the plight of
wild animals and wild habitats and what can be done at a personal level to affect this situation. The
MHZ will also demonstrate its leadership in the stewardship of animal species through its participation in
CAZA-AZAC species survival and propagation programs.
Over the next five years, the MHZ will be involved in
three new capital project ventures:
B
C
A multi-phase
African Village
and Safari
Project
A
The Macaw
Exhibit Project
The 5 Container
Restaurant
Project
MAGNETIC HILL ZOO
5 YEAR PLAN FOOTPRINT
African Safari Barn /
Étable du safari africain
CARTE DU PLAN QUINQUENNAL
DU ZOO DE MAGNECTIC HILL
African Safari /
Safari Africain
B
African Village /
Projet de village
africain
22
A
ROAD TO BE REMOVED WITHIN
AFRICAN SAFARI LANDS /
ROUTE À ÉLIMINER POUR FAIRE
PLACE AU SAFARI AFRICAIN
Macaw Exhibit
Project / Projet
d’exposition des aras
C
Watusi Pond /
Étang des watusis
5 Container Restaurant Project /
Projet de restaurant à 5 conteneurs
Amur Cats Project (2015) /
Projet des chats d’Amour (2015)
l
2016-2020
2013
2014
The tallest
playground in
Atlantic Canada
was constructed
in the African
Oasis.
The MHZ started a new
initiative in domestic
livestock preservation
by breeding and
displaying rare Heritage
purebred livestock.
The MHZ
hosted the
annual
conference for
CAZA-AZAC.
Cathy Simon, the Visitor & Education
Programs Coordinator, received the
Zoo and Aquarium Professional
award in recognition of her longstanding innovation and significant
contribution to the zoo and aquarium
field.
A
The Macaw
Exhibit Project
A new Hyacinth macaw and anteater exhibit
will be located across from the black bear
exhibit. Hyacinth macaws are the largest of
the parrot family.
23
2015
Bruce Dougan received
the Tourism Pioneer
award from the New
Brunswick Tourism
Industry for his
pioneering efforts in
promoting tourism.
2016-2020
A partnership was
formed with the
Maritime Aquarium Club
to install and display
a 280 gallon Amazon
themed aquarium in
the Discovery Centre.
l
The MHZ had a
record breaking
attendance of
170,397 visitors
which is a 22%
increase over the
previous year.
B
The African
Village Project
The entrance to the new African Village
will veer left off the current entrance to
the Pridelands. The décor and interpretive
panels will transport the visitors into an
Fact!
The MHZ has the
2nd highest
attendance
of all paid attractions
in New Brunswick.
African village and will teach about Dr.
David Livingstone’s career as an African
explorer. Examples include a replica of
Dr. Livingstone’s downed plane, African
drums, masks, and wood thatched huts.
On the east side of the village, visitors
will see striped hyenas, cheetahs, and a
very large beach full of flamingos.
As the visitors follow a circular shaped
pathway, a large tropical house will
follow the flamingo beach, and this
tropical house will include a large tank of
African Cichlids and other small African
invertebrates, rodents, arachnids, and
meerkats. Next, the visitors will view Red
River hogs, guinea-fowl, and Serval cats.
24
2015
l
2016-2020
The Asian exhibits were completed to include enclosures
for Amur tigers, an Amur leopard, and barn owls. Replicas
were constructed of a railway station, a border crossing, a
conservation station, a stuck truck, and Russian scientists
and biologists. A timeline of the life of Tomar, our former
mascot and well-known Amur tiger, was installed at the
bottom of the Amur tiger exhibit.
The Guinea Pig
World exhibit was
constructed to
include guinea pigs;
budgies; and Sebright,
silky, and Japanese
bantam chickens.
The visitors will have the opportunity to purchase tickets to board a small safari truck and cart to tour
through the African plains for barrier free viewing of zebra, ostrich, eland, Barbary sheep, and Watusi
cattle. After their safari tour, the visitors can rest in the center of the African village where food vendors
with African themed seating areas will be available. In addition to the rest area, a large terrestrial bird
exhibit will be in the center of the Village and will house hornbills, secretary birds, Marabou storks, and
East African crowned cranes. Finally, the circular shaped pathway will veer to the left once more to direct
the visitors into the existing African area to view the African lions.
25
2015
The animal
information
signs, wayfinding
signage, and
visitors’s walking
map were
redesigned.
The Friends of the
Zoo float received
first place in the
non-profit division
in the 2015 Greater
Moncton Santa
Claus Parade.
The first Wild
Lights special
event/fundraiser
was held.
2016-2020
A partnership was formed
with Consulate General
of France in the Atlantic
Provinces to display 34
large outdoor posters for
the “The 34 Wonders of
the World” exhibit.
l
A 6 part web-video
series was launched to
increase awareness of
the value of the zoo in
the local community
via social media
platforms.
C
5 Container Restaurant Project
The new African themed restaurant will be located next to the playground and will feature a variety of
culinary delights with a clear view of the playground on one side and an animal exhibit (species as yet
to be determined) on the other.
26
l
2016-2020
Future
Considerations
People mover experience
Within the new African village, visitors will have the opportunity
to purchase tickets to board a small safari truck and cart to tour
through the African plains for barrier free viewing of zebra, ostrich,
eland, Barbary sheep, and Watusi cattle.
Animal Hospital/
large animal quarantine
The first phase of the project is the animal hospital area. This area
contains four rooms. Two of these rooms are already complete
and include the laboratory and infirmary. The other two rooms
scheduled to be constructed include a small animal holding
area and a surgery room. The small animal holding room will
house small animal enclosures as well as the washer/dryer
for the hospital. The surgery room will be used for any medical
procedures.
The second phase of the project is the quarantine area. In order to
maintain good animal management procedures, all new animals
arriving to the zoo must not be exposed to possible sick animals
residing in the hospital area. Therefore the new animals must be
temporarily housed in a separate location. The existing building
will be divided into three quarantine areas. The first area is already
complete and is for large cats/primates. The second area will be
for small animals, the third area will be for mid- to large-sized
hoofstock.
27
l
2016-2020
2016-2020 Capital Budget
AFRICAN VILLAGE PROJECT
28
2016 2017 20182019 2020
Annual Capital Cost Estimate
$1,000,000 $800,000 $750,000-
City of Moncton Commitments
(As of January 1, 2016)
African Village Phase 1: African Tropical House
$150,000 -
-
-
African Village Phase 2:
Mammal Exhibit & Flamingo House$150,000 -
-
-
Education Centre/ -
$200,000 -
-
Building Expansion
African Village Phase 3:
Small Mammal Exhibit & Housing -
$200,000 -
-
Restaurant
African Barn
-
-
-
-
Friends of the Zoo - Recovery
-
-
$250,000 -
($100,000)
People Mover - equipment
-
-
-
-
Total (City) Investment
$300,000
$400,000
$150,000
PROJECT RECOVERABLES
$700,000
$400,000 $500,000 -
OTHER CAPITAL PROJECTS
2016 2017 20182019 2020
$150,000 -
-
-
$150,000
-
Annual Capital Cost Estimate
-
-
-
-
City of Moncton Commitments
(As of January 1, 2016)
Wild Lights $50,000
$50,000
$50,000 $50,000
Site Upgrade Program -
Total (City) investment Estimate
$50,000
$50,000
$200,000 $50,000
$120,164
PROJECT RECOVERABLES
-
-
-
-
-
$120,164
l
2016-2020
Governance
Governing Authority
Zoos in Canada generally follow one of three governance models:
1
Privately
owned and
operated
2
Operated by a
zoo society that
is managed by a
board and generally
subsidized by a
municipality or region
3
or
Municipally owned
and operated, often
partnered with
a support group
for fundraising
initiatives
The MHZ is owned and operated by the corporation of the City of Moncton, merged under the
Department of Parks, Leisure, Culture and Heritage. Moncton City Council has been very supportive
of the continued growth of the MHZ and has provided capital funding to assist with the facility’s
ongoing development.
The Friends of the Zoo are a very active support group that, over the last decade, has contributed over
$2 million dollars to animal habitat improvement and development.
29
During the last ten years, the MHZ has seen a 70% increase in attendance and a 95% increase in
revenue.
This continued growth of the MHZ was the subject of a recent independent economic impact study
that was completed by the head of the Economics Department of the Université de Moncton. The
study determined that the MHZ contributes $41 million annually to the Canadian economy of which
$26 million is the annual portion that is realised by the Province of New Brunswick.
This model has proven to be a strong and successful one for this particular zoo and will serve this
facility well into the future.
l
2016-2020
Support organization
Friends of the Zoo Inc.
The Magnetic Hill Zoo and Friends of the Zoo have enjoyed a unique relationship for many years; one
that is the envy of many “Friends of the Zoo” groups across Canada.
Fact!
The goals of the
Friends of the Zoo
Inc. are to promote and support the
Magnetic Hill Zoo and its programs
in conservation, education, research,
and recreation; and to create and
improve facilities and environments
of the animals at the Zoo.
Three individuals (Shirley Dingley, Deborah Fisher, and
Bruce Dougan) started the Friends of the Zoo in 1989,
with the prime objective of raising funds to improve animal
habitats at the Magnetic Hill Zoo. A clear understanding was
established that the Friends of the Zoo was a fundraising
group and that all improvements to Magnetic Hill Zoo
would become the property of the corporation of the City of
Moncton. It was also understood that the Board of Directors
of the Friends of the Zoo were not a management board
and that all-operational or programming initiatives and
changes were to be discussed with the zoo manager. As in
any partnership, trust is essential and earned through open
communication to ensure successful completion of cooperative projects and initiatives.
Over the years, the Friends of the Zoo have funded the construction of many projects at the Zoo,
including four award winning exhibits named the Ecodome, Pridelands, and Cougar Country, and Jaguar
Junction — just to name a few. Fundraisers hosted by the Friends of the Zoo include Sunday Winter
Openings, Easter EGGstravaganza, Adopt a Friend, FunZOOla, Boo at the Zoo, and Wild Lights.
In addition to improving animal habitats, the Friends of the Zoo have been instrumental in establishing
and developing the Zoo’s education program. Since 1992, the education program has continually been
an area of focus and has won national recognition with the “Tom Baines Award” (1993), an outstanding
“Achievement Award” and the Eleanor Oakes Award (2011 and 2013), all of which were awarded by
CAZA-AZAC. Building on its successes, the Friends of the Zoo continued to strengthen the program
with the introduction of an Education Coordinator in 1999. The Friends of Zoo were also instrumental in
continually improving the physical space which the program is run out of, including the construction of
the Education Centre in 2003.
30
As the success of Education department continued to grow, the City of Moncton assumed responsibility
of the Department in January 2008 and later made the Coordinator position a permanent position which
includes additional responsibilities, relating specifically to the Friends of the Zoo coordinating the Friends
of the Zoo’s special events/fundraisers, the volunteer program, and the implementation of the Adopt-aFriend program.
l
2016-2020
Magnetic Hill Zoo Staff
Administration
Bruce Dougan Arlene Reade Alicia Bennett
Katie Lloyd
Stephanie Margeson
Manager
Administrative Assistant &
Coordinator of admissions,
Merchandising, and Food Services
Admissions Box-Office
Admissions Box-Office
Wild Things Gift Boutique
Animal Care
Bernie Gallant
Jamie Carson
Tiffany Bateman
Jennifer Blair
Melanie Prince Tom Curry
Amanda Steeves
Sharon Moss
Valerie Jargaille
Sylvain Nowlan
James Cann
To be hired
Friends of the Zoo
Board
Members
Executive
Ian Ross
Tessa Wheaton
Ruth MacDonnell
Kelli Morton
Jeremy Nelson
President
Vice-President
Treasurer
Secretary
Past President
Directors
Zoo Coordinator
Curator/ Animal Care Service Foreman
Senior Zookeeper of North-American,
South-American, and Asian species
Senior Zookeeper of Domestic Animals
and Pavilions
Senior Zookeeper of African species
Commissary Attendant
Veterinary Technician
Animal Care Casual
Veterinary Technician/Animal Care Casual
Animal Care Casual
Animal Care Casual
Pony Ride Casual
Carrie Cornell
Chantal Ferguson
Denise Doucet
Dustin Hurley
Missy Flanagan
Ex-Officio
Bruce Dougan
Cathy Simon
Maintenance
Education
John David Mason
Horticulture
Casual
2016-2020
Horticulture
l
Cathy Simon
Visitor & Education
Programs Coordinator
To be hired
Education Program
Assistant
31
Doug Kearns
Maintenance Service Foreman
John Bastarache
Horticulture & Maintenance
Supervisor
Nathan Steeves
Licensed Carpenter
Terry Wilbur
Maintenance Casual
To be hired
Janitorial Casual

2016 2020 - Ville de Moncton

Transcription

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