Exhibitor Prospectus - National Cattlemen`s Beef Association

Exhibitor Prospectus
2011 NCBA Trade Show
“The Leading Show for the Cattle Industry”
February 2-4, 2011 • Denver, Colorado
The NCBA Trade Show is ...
the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t
afford to miss. Each year over 5,000 cattlemen gather together for this important event. The annual event is the
largest cattle industry event in the country and this year’s convention and trade show offers more education,
entertainment and excitement than ever. Reserve your booth today!
General information:
Exhibit Booth Construction
The 2011 NCBA Trade Show will be held
February 2-4, 2011
Colorado Convention Center
Denver, Colorado
Exhibit booths are constructed of pipe and drape and are not equipped with
tables or chairs. Hard wall exhibit booths and furnishings can be rented
at your expense from the official service contractor. Booth Carpet is NOT
included in your rental fee. Floor covering in your booth space is required.
Carpeting can be ordered from Freeman Decorating.
Show hours
Your booth space includes
Wednesday, February 2.........................5:00pm-8:00pm Welcome Reception
Thursday, February 3....................................... 10:00am-5:00pm Show Open
Friday, February 4.............................................. 8:00am-5:00pm Show Open
Move in
Monday, January 31 ................................ 5:00pm-9:00pm Heavy Equipment
Tuesday, February 1.................... 8:00am-9:00pm General Exhibitor Move in
Wednesday, February 2........................ 8:00am-3:00am Last Minute Move-in
Move Out
Friday, February 4................................................................5:00pm-10:00pm
Saturday, February 5 ...........................................................8:00pm-12:00pm
How to reserve your space
Online at www.beefusa.org
or Fax the completed contract to 303-770-7109 or call 303-694-0395
• 4 complimentary registrations per 10x10 space
• Discounted tickets to closing event
• Meal function tickets
• 7”x44” identification booth sign with company name and booth number
• 8’ back drape with 3’ draped side rails
• Aisle carpet (Please note your space does NOT include booth carpeting)
• General Security
Additional BeneFits
you will receive:
FREE 50-word product/service description and logo in the official
convention program, the Beef Resource Guide.
FREE 50-word product/service description and hyper link on beefusa.org
Payment Deadlines:
Full booth rental amount is due September 1, 2010
Payments should be made payable to
NCBA
9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
Phone 303-694-0305 • Fax: 303-770-7109
[email protected]
Exhibit Space Rates:
One booth (10'x10')....................... $13 per square foot or
$1300 per 10x10 space
Corner booth locations are an additional $200
(corner fees added after discounts have been applied)
Multiple booth discounts
Four or more booths save $100 per booth.
Premium Space
Exhibitors creating premier exhibit space (island) locations will pay a
premium percentage in addition to the booth space investment fee incurred.
Marketing
Premier Exhibit space investment
20'x20'........................................... $6,200
20'x30'........................................... $8,900
20'x40'........................................... $11,600
20'x50'........................................... $14,300
30'x30'........................................... $12,950
30'x40'........................................... $17,000
40'x40'........................................... $27,800
40'x50'........................................... $34,550
*Multiple booth discounts do not apply to Premier Exhibit space.
Cancellation and Refund Policy
Notice of cancellation must be give to NCBA in writing. Cancellation by an
exhibitor of any portion of exhibit space reserved results in the following:
Prior to October 1, 2010 exhibitors will receive a 50% discount. October 1
and after, all monies paid will be forfeited. No refunds will be made after
this date.
Expand your Brand package
Expand your brand awareness and increase booth
traffic by becoming a convention sponsor today.
Sponsorship packages are available to fit any budget.
Premier Marketing Packages
Discounted marketing packages including booth
fees and an ad in the 2011 Beef Resource Guide are
available.
Contact the NCBA Trade Show Manager at 303-8503335 or [email protected] for pricing.
Here is what they are saying about
the NCBA Trade Show
“I love the trade show. It helps me stay current on all the new products and devices needed in the
cattle business”
Anne Wirtz, NCBA Member
“This is the one show that we can’t afford to miss. We look forward to it every year!”
2009 Convention Attendee
“As an exhibitor this is the best show we attend all year. It’s one show where we know we will get
good booth traffic, great new leads and get to meet with existing customers”
2009 NCBA Trade Show Exhibitor :
ATTENDANCE BY YEAR/LOCATION
attendee proFile:
Attendees by job title
Ranch Owner/Manager
Feedlot Owner/Manager
Dairy/Veal Owner/Manager
Ranch/Feedlot Employee
Dairy/Veal Employee
Spouse/Family Member
Other/None
45%
9%
1%
1%
0%
5%
6%
Attendees by producer type
Commercial Cow/Calf
Seedstock Purebred
Feedlot
Retail/Packer
Stocker/Backgrounder
Vet-Consultant
Farmer/Feeder
Dairy Operator
Other (please specify)
33%
9%
8%
.5%
7%
4%
5%
1%
33%
Herd size
The average attendee own 356 head of cattle.
49% own 500 or more head.
76% have more than 100 head of cattle
Male vs Female
65% Male
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
6,625
5,550
4,833
2006
Denver
2005
San Antonio
2007
Nashville
5,142
5,355
2008
Reno
2009
Phoenix
6,105
2010
San Antonio
Attendee by Age:
30
27%
26%
25
17%
20
15
15%
12%
10
5
1%
2%
0
Under 25
25-35
36-45
46-55
56-65
66-75
76 & Over
35% Female
80% of attendees are NCBA Members
57% of NCBA members are
more likely to purchase from
companies that support NCBA.
98% of convention attendees said
the convention met or exceeded their
expectations.
Attendee PURCHASING COMMITTMENTS
Which of the following products/services do you plan to purchase
in the next 12 months?
AI Equipment..................................................15%
ATV.................................................................16%
Chutes or scales.............................................22%
Computer........................................................25%
Computer software/technology.......................29%
Electronic ID tags...........................................31%
Feed or forage................................................65%
Feed supplements or additives.......................61%
Fencing supplies.............................................63%
Financial or consulting services......................14%
Genetics, tracking tools..................................13%
Hay baling equipment.....................................16%
Health insurance.............................................21%
Life insurance.................................................13%
Livestock handling equipment........................37%
Livestock insurance........................................ 11%
Livestock trailer............................................... 11%
Livestock watering tanks or system................32%
Who Exhibits:
Who Should Exhibit?
The NCBA trade show attracts over 275 companies providing all types of
products and services and the latest in technology to the cattle industry.
Some of the products and services displayed at the NCBA Trade Show
include:
1. Animal Health Products
2. Animal Identification
3. Associations/Organizations/Government
4. Breeders/Ranches/Feedlots/Marketers
5. Computer/Software Packages
6. Consulting Services
7. Equipment/Trailers/Watering
8. Feed/Feed Additives & Accessories
9. Fencing Equipment & Accessories
10. Finance/Insurance/Real Estate
11. Hay Equipment & Accessories
12. Herd Management/Chutes/Scales
13. Information/Education
14. Publications/Media/Broadcast Media
15. Retail/Art/Furniture/Accessories
16. Seed Products/Weed/Pest Control/Herbicide
17. Structures/Buildings
18. Veterinary/Breeding
19. Genetics/DNA
20. Processor/Packer
Pest control.....................................................25%
Pickup truck....................................................24%
Property insurance.........................................20%
Satellite Dish.....................................................4%
Seed...............................................................42%
Steel farm building..........................................10%
Swather / Mowing equipment...........................4%
Tractor............................................................15%
Wheel loader / Payloader.................................6%
Why Exhibit at the
2011 NCBA Trade Show?
• Producers are looking for solutions to their problems and to shop
vendors for the purchasing needs.
• It’s one of the most cost effective ways of doing business! By exhibiting
you can secure qualified leads at a fraction of the cost of a sales call.
• Launch a new product or service.
• Support the industry and the organization.
• Promote your brand image and increase your company’s visibility.
• Visit with current customers.
• Survey the market and evaluate your competition.
• Expand your sales into new markets
• Not exhibiting can affect sales efforts for years to come
pREVIOUS EXHIBITORS
44 Farms
ABS Global
Accu-Steel Cover Buildings
ADM Alliance Nutrition
AgInfoLink
Agri Labs
Agricultural Engineering Associates
Agri-Pro Enterprises
Alabama Cattlemen’s Association
Albion Animal Nutrition
Allflex USA, Inc.
Alltech, Inc.
Alpharma, Inc.
American Akaushi Association
American Angus Assn/Angus Productions
Inc/Certified Angus Beef
American Black Hereford Association
American Breeds Coalition
American Bucking Bull, Inc.
American Cattlemen
American Express Open
American Hereford Assn/Certified Hereford
Beef LLC
American National Cattlewomen, Inc.
American Shorthorn Assn.
American Simmental
American Wagyu Association
American-International Charolais Assn.
Ampac Seed
Arkansas Agriculture Department
ARMtech Insurance Services
Art by Treva
Asociacion De Charro’s de San Antonio
Avery Weigh-Tronix
B & W Trailer Hitches/Politron
Barenbrug USA
Bayer Animal Health
BCF Technology
BEEF
Beef Today
Beefmaster Breeders United
Big Bend Trailers
Bimeda North America
Biozyme Inc.
Boarder Patrol
Boehringer Ingelheim Vetmedica, Inc.
Bomac Vets Plus, Inc.
Bowman Mfg. Inc.
BPI
Cabela’s
Cambridge-Minert/Scheib Financial
Camp Cooley Genetics
Cancrete Livestock Troughs
Capital Farm Credit
Cargill
Caterpillar, Inc.
Cattle Feeders Hall of Fame
Cattle Stats, LLC
Cattle-Fax
CattleHedging.com
Cattleman’s Choice Loomix, LLC
Cattlemax Software by Cattlesoft, Inc.
Cattlemen’s Beef Board
CattleXpert Management Software, LLC
Caviness Beef Packers
Central Life Sciences
Central States Testing
Chuckwagon Cafe
Circle X Land & Cattle Co Ltd.
ClicRWeight, LLC.
Cline Wood Agency
Clint Orms Engravers & Silversmiths
CME Group
Colorado Serum Company
Colorado State University
Coretell
Cover-All Building Systems
Cow Sense Software
Cowboysales.com
Creative Awards & Trophies
Credit Suisse
Crescent Harbor Ranch LLC
Croplan Genetics
Daniels Manufacturing
DC Power Systems
Deer Valley Farm
Denise Rich Art
Destron-Fearing
DewEze Harper Industries
Diamond V Mills
Digi-Star LLC
Dodge Mfg. Company
Double K Alleyways LLC
Double S Liquid Feed Services, Inc.
Doug Wildin & Assoc Ranch Brokers
Dow AgroSciences
Drovers
DTN
Durvet
Elanco
Emmons Ranch
Exclusive Genetics
EZ id Animal Identification
Faegre & Benson, LLP
Farm Progress Companies
FBi Buildings
Federal Student Aid
Feed Lot Guard
Ferrell-Ross
Fever Tags
Filson Livestock Equipment
For-Most, Inc.
Fort Dodge Animal Health
Fort Supply Technologies
Furst-McNess Company
Geiger
Generation II Cattle Equipment
Genova Labs
Giant Rubber Water Tanks
Global Animal Management Inc.
Gold Standard Labs
Grazing Lands Conservation Initiative
Greeley Hat Works
Gripple, Inc.
Grow Safe Systems
GS Merchandise/Best Sole, Inc.
Harsh International, Inc.
Harvest Fuel Inc. DBA Sweet Pro
Hatco/Stetson Hats
Hay Master
High Plains Journal
Hi-Plains Systems, Inc.
HOLT CAT
Hoss Farm & Ranch Supplies
I.D.Ology
IDEXX Laboratories, Inc.
Illinois Livestock Development Group
ImmuCell
Instrument Supplies
International Brangus Association
Intervet/Schering-Plough Animal Health
ITL Animal Healthcare
Ivesco
Jeffers
John Deere
Johnson, Miller & Co. CPA’s & PC
Joplin Regional Stockyards, Inc.
Kent Feeds, Inc.
Kentucky Cattlemen’s Association/Kentucky
Department of Agriculture
Kerndt Livestock Products
King Ranch Institute for Ranch Management
Kirby Mfg
K-Line Irrigation North America
KMG Chemicals
Koehn Marketing Inc.
Kuhn North America, Inc.
Kunafin “The Insectary”
Laird Manufacturing
Lallemand Animal Nutrition
Land O Lakes Purina Feed
Laura’s Lean Beef
Lextron Animal Health
Life Products/Vit-E-Men
Livestock Exporters Association of the USA
Lone Mountain Cattle Company
Lone Star Collection
Long View Ranch
Mary Kirkwood Jewels
Max Jantz Excavating, Inc.
Merial, Ltd.
Merritt Equipment Co.
Micro Beef Technologies
Mid-America Feed Yard
Miraco/Gallagher
Mix 30-Agridyne
Mixer Center
MMI Genomics, Inc.
Moly Manufacturing, Inc.
Montana Stockgrowers Association
Monty’s Plant & Soil Products
Morton Buildings, Inc.
MPC Promotions
MultiMin USA, Inc.
MWI Veterinary Supply
Nasco
National Association of Farm Broadcasting
National Cattlemen’s Beef Association
Natural Resource Conservation Service
Nebraska Department of Agriculture
Neogen Corporation
New Generation Feeds
New Holland
Newport Laboratories
Noble Medical
Norac, Inc.
Norbrook, Inc.
North American Limousin Foundation
North American Salt Co.
Nova Microbial Technologies
Novartis Animal Health US, Inc.
Novus International
Numzaan Safaris & Double Duece Ranch
Nutrition Horizons
Oklahoma Cattlemen’s Association
Oregon Ryegrass Growers Seed Commission
PBR
PBS Animal Health
Pearson Livestock Equipment Company
Pfizer Animal Health
Pfizer Genetics
Phibro Animal Health
Pioneer Hi-Bred, A DuPont Business
Plain Jan’s
Pneu-Dart, Inc.
Powder River
Priefert Ranch Equipment
Prima Tech USA
Professional Veterinary Products
Progressive Dairy Publishing
Prophet Muskwa
Quali Tech, Inc.
Quality Liquid Feeds, Inc.
R&R Machine Works, Inc.
Rabo AgriFinance
Red Angus Association of America
Ridley Block Operations
Ritchey Mfg. Co.
Ritchie Industries
Roto-Mix, LLC
Rubes® Cartoons
Rutherford Ranches
Salt Creek Industries
SarTec Corporation
SeaAgri, Inc.
Sexing Technologies
SFP
Shader Productions
Silveus Insurance Group
Sioux Automation Center, Inc.
Smith Co. Side Dump Trailers
SolidTech Animal Health, Inc.
Southern Cattle Company
Southwest Fabricators
Stampede Sales
Stockade Brands, Inc.
Stone Manufacturing
Sunrise Pottery
Superior Livestock
Sutton Creek Cattle Co LLC
Syrvet
Tahoe Seating
Tecomate Seed
Temple Tag, Ltd.
Territorial Magazine
Teva Animal Health
Texas A&M University
Texas Beef Council
Texas Department of Agriculture
Texas Tech University
The Cattlemen’s Resource, Inc.
The Lane Company
Touch of Mink/Dermac
Treasure Coast Pharmacy
Triangle Beef Productions
Truax Company
Tru-Test, Inc.
Turnkey Computer Systems, LLC
Twin Mountain Fence
U.S. Fish & Wildlife Service
U.S. Meat Export Federation
U.S. Premium Beef
UA Department of Animal Science
University of Nebraska Lincoln
USDA Food Safety and Inspection Service
USDA NASS & AMS
USDA Rural Development
USDA,GIPSA-Packers & Stockyards Program
USDA-Farm Service Agency
Varied Industries Corporation
Viewtrak Technologies
Vigortone
Virginia Department of Agriculture
Walco International
Watering Hole
Watson Float Valves
Weigh Tech, Inc.
West Point Design
Westway Feed Products
Wheatheart Mfg c/o AGI
Wilson Trailer Company
Working Ranch Magazine
WW Livestock Systems
Y-Tex Corporation
Z Tags North America, L.P.
Zesch & Pickett Ranch and Crop Insurance
Zinpro Performance Minerals
* For a complete list of current exhibitors visit www.beefusa.org
For more information on the
Cattle Industry Convention and
NCBA Trade Show contact
Kristin Torres
Senior Trade Show Director
9110 E. Nichols Ave Suite 300
Centennial, CO 80112
Phone: 303-694-0305
FAX: 303-770-7109
[email protected]
www.beefusa.org
Become a fan of the Cattle Industry Convention on
Facebook and follow us on Twitter