Air France-KLM, a leader in Brazil

Transcription

Air France-KLM, a leader in Brazil
Air France-KLM,
a leader in Brazil
April 2014
Television tower (Torre de TV Digital)
designed by Oscar Niemeyer
© Jérôme Bonnet
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Teatro Nacional Claudio Santoro, low geometric terrain
designed by Athos Bulcao
© Jérôme Bonnet
Operating the leading long-haul route network from Europe, Air France-KLM is
continuing to expand in Brazil, a priority market for the Group. The two airlines
offer their Brazilian customers the best of their products and an array of speciallytailored services throughout their journey.
From 31 March 2014, Air France is offering direct flights to Brasilia, a new destination served by three flights weekly. The Company is also offering Boeing 777-300
night flights to Rio de Janeiro from Paris-Charles de Gaulle, providing passengers
with greater inflight comfort. On board, our Brazilian customers will simultaneously
benefit from the excellence of service with that unique French touch, and an
offering tailored to their specific requirements, with close to 500 Portuguesespeaking staff, plus special products.
KLM is also stepping up its offer in Brazil. In addition to its daily flight to São Paulo,
the Dutch airline is developing its services to Rio de Janeiro with a fifth weekly
frequency to Rio from Amsterdam Airport Schiphol since Winter 2013.
As the leading* airline group in Central and South America and the Caribbean,
Air France-KLM will serve 26 destinations throughout those regions in the Summer
2014 season, operating over 220 flights a week from Paris-Charles de Gaulle and
Amsterdam Airport Schiphol.
New connecting opportunities thanks to the Brazilian airline GOL
Since 2009, Air France-KLM and GOL Linhas Aéreas Inteligentes have been
involved in a partnership that enables Air France and KLM to offer their customers
28 destinations in Brazil via Rio de Janeiro and São Paulo. In February 2014,
Air France-KLM and GOL strengthened their partnership thanks to a new
agreement. This latest agreement will progressively enrich the destinations on
offer under code-share agreements with GOL via Rio de Janeiro, São Paulo and
Brasilia.
* by seat capacity
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Air France and KLM customers can also travel to an additional
28 destinations* throughout the region,
operated under code-share agreements with Gol.
* Aracaju, Belem, Belo Horizonte, Brasilia, Campina Grande,
Campo Grande, Cuiaba, Curitiba, Florianopolis, Fortaleza, Foz
Do Iguazu, Goaiania, Joao Pessoa, Londrina, Macapa, Maceio,
Manaus, Maringa, Natal, Navagantes, Porto Alegre, Porto
Seguro, Recife, Sao Luiz, Santarem, Salvador, Teresina, Vitoria.
Havana 7 3
Mexico City 10 7
Punta Cana 5
Port au Prince 7
Santo Domingo 2
Aruba 5
Saint-Martin 7 3
Pointe à Pitre 13
Fort de France 11
Curaçao 7
Bonaire 5
Panama 3 7
Caracas 5
Paramaribo 3
Cayenne 10
Bogota 7
Quito 7
Guayaquil 7
Lima 4 7
Brasilia 3
Rio de Janeiro 14 5
Sao Paulo 14 7
Santiago de Chile 7 3
Buenos Aires 7 3
Montevideo 7
Air France
KLM
Interview with Patrick Alexandre
EVP Commercial Passenger Business,
Air France-KLM
Air France-KLM is continuing to
extend its long-haul network in
Latin America. What does that
translate into in Brazil?
Brazil is a priority market for Air France-KLM. Not only because the country
is due to host two major sporting events in the years ahead (the FIFA World
Cup in 2014 and the Olympic Games in 2016), but also because of its regional
and global importance. This is why we are continuing to invest in and support
the country’s economic development through our flight offering and innovative
services.
On 31 March, Air France is offering a new destination in Brazil, serving Brasilia
with three flights weekly. The Company is also replacing its Boeing 747s with
Boeing 777-300s on night flights to Rio De Janeiro. This change of aircraft
means that we will, among other things, be able to offer our Premium Economy
cabin, which is very popular with Business travellers, on all flights to and from
Rio de Janeiro.
Our growth in the region is also being driven by KLM which, since Winter 20132014, has stepped up its offer of flights to Rio de Janeiro with a fifth weekly
frequency from Amsterdam Airport Schiphol. Our partners, and especially GOL,
are also contributing, with a comprehensive choice of flight connections on
domestic and regional services.
The Group is also expanding in the other countries of Latin America. Air France
has been serving Montevideo since April 2013, and since 25 November 2013
has been operating scheduled flights to Panama City, the gateway to Central
America, with three weekly frequencies from Paris-Charles de Gaulle. KLM has
also been serving Santiago de Chile three times a week since 2 February 2014,
flying on from Buenos Aires.
Air France-KLM has had a
presence in Brazil for almost
60 years. What are the Group’s
strengths vis-à-vis its
competitors?
Both airlines have developed special ties there with our Brazilian customers by
offering them tailor-made services. On flights to Rio de Janeiro, São Paulo and
Brasilia, close to 500 Air France Portuguese-speaking cabin crew have received
awareness training in Brazilian culture and provide passengers with the best
services. This is one of the keys to our success in this large economy: service
with that unique French touch that also takes the specific expectations of our
Brazilian customers into account.
We also want to offer innovative services so that we can always make our customers’ journeys that much easier. For example, our exclusive “AF Connect”
and “KLM Connect” services are available in Brazilian and Portuguese, so that
customers can be kept properly informed about their flight in real time. We also
have a very active presence in the social media. Our Air France and KLM Facebook pages are proving to be a very valuable aid in maintaining close ties with
our customers. In Brazil, they have already attracted close to 1.3 million fans.
That’s the same as the population of Amsterdam and Rotterdam put together!
Facebook provides information about our products and services, prize competitions, and special promotional offers. Worldwide, Air France and KLM have over
9 million fans on Facebook and over a million followers on Twitter.
You recently signed a partnership
agreement with Brazilian airline
Gol. What benefits will that bring
customers?
We have been in partnership with Gol since 2009, enabling Air France and KLM
to offer their customers an additional 28 destinations in Brazil via Rio de Janeiro
and São Paulo by adding their codes to flights operated by the Brazilian carrier.
In February 2014, we signed a new, long-term exclusive strategic partnership
agreement with GOL that steps up our commercial cooperation between Brazil
and Europe. Among other things, this wide-ranging agreement includes an
extension of code shares between the two groups and coordinated sales teams.
It will deliver more benefits for members of our frequent flyer programmes on
the Brazilian and European markets. The agreement also provides for greater
cooperation in the field of aircraft maintenance.
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Dedicated airport staff
More than 600 hours
of programmes on demand
Personalized services for Brazilian customers
Air France provides a wide range of services specially designed for its Brazilian
customers.
At the airport
• Dedicated reception staff
At Paris-Charles de Gaulle, Portuguese-speaking Air France agents are available
to assist Brazilian customers with their departure, arrival, and transit formalities.
On board
• Crews trained in Brazilian cultural specifics
Air France’s 15,000 hostesses and stewards are trained to take the cultural
specifics of customers into account, and in particular those of its Brazilian
customers. On flights from and to São Paulo, Rio de Janeiro and Brasilia,
Air France provides Portuguese-speaking flight crew. Over 60 Brazilian
hostesses and stewards have been hired by the Company, in addition to close
to 500 Portuguese-speaking staff.
• Tailoring in-flight services to our customers
In-flight announcements are made in Brazilian Portuguese on these routes.
Air France offers its customers the possibility of reading a selection of daily and
weekly Brazilian business titles. A choice of 200 to 300 CDs with an extensive
range of music types, including a selection of Latin American titles is also available, to help passengers compose their own personal programme of music.
In each Air France cabin, a personal, in-seat video can screen up to 125 films
in numerous languages (up to nine), including Portuguese and Spanish. In all,
some 600 hours of programming are on tap. In its catering offer, Air France
provides dishes from around the world and places great importance on
awareness of other cultures by listening attentively to customer wishes with
respect to their taste in food.
Discovering fine French cuisine
with Chefs present on board
To celebrate the flight inaugurating the new service between Paris-Charles de
Gaulle and Brasilia on 31 March 2014, Servair Corporate Chef, Michel Quissac,
will be present on board to welcome Business customers and invite them to
discover fine French delicacies on board.
Air France is offering these new gourmet experiences throughout 2014. Once a
week, a Chef from Servair, an Air France subsidiary and leader in airline catering,
boards a long-haul Air France flight to welcome La Première and Business
passengers.
During the flight, the Chef introduces them to the à la carte menus. He meets
passengers, finds out what they think of the dishes and explains how the company adapts to the constraints of airline catering on a daily basis, to preserve
the original spirit and flavour of the dishes on board. In addition, he passes on
his expertise and know-how to the crew, to ensure dishes are presented in an
optimum way and to constantly ensure service excellence.
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The La Première lounge, 1,000 sq. m. of well-being
The La Première cabin, personalized service
The best of Air France to Brazil
La Première, a fully personalized,
exceptional service
With its La Première class, Air France has laid down the codes of an outstanding service to meet the needs of customers sensitive to the slightest detail,
designed around the three watchwords of consideration, discretion, and
awareness. From the time the passenger arrives at the airport, to the welcome
they receive on board and the monitoring of their baggage, everything possible
is done to facilitate their journey and encourage them to relax and take it easy.
A La Première service is available on Boeing 777 flights to São Paulo.
• Exclusive, personalized service at the airport
At Paris-Charles de Gaulle airport, customers are totally looked after from their
arrival, when a porter takes charge of their baggage, to check-in formalities,
and then in the La Première lounge. This exclusive itinerary saves precious time,
allowing passengers to take advantage of the luxurious La Première lounge at
Paris-Charles de Gaulle.
Designed by interior architect Didier Lefort, the La Première lounge at
Paris-Charles de Gaulle provides passengers with over 1,000 sq. m of space
where they can dine, relax (in the bar or the Spa operated by the Biologique
Recherche brand), work, or simply take the weight off their feet.
The restaurant features menus designed by Alain Ducasse and a selection of the
finest wines from the Air France cellar. To ensure hassle-free, discreet boarding,
passengers are informed by lounge staff when their flight is ready to depart,
and they are then personally accompanied by car to the aircraft, boarding a few
minutes before the doors are shut. Passengers transferring to an onward flight
at Paris-Charles de Gaulle are systematically welcomed as soon as the aircraft
doors are opened, and accompanied to the La Première lounge. Air France is
the only airline to offer this service.
• An inflight service combining comfort and prestige
On board, the passenger’s seat transforms into a real 2-metre long bed, with
direct access to the aisle. The personalized service enjoyed by La Première
passengers helps to make inflight meals a genuine interlude of relaxed pleasure.
Passengers freely choose the dishes they wish to savour, in their own time.
Air France designs its menus in the manner of a gourmet restaurant, using
Servair’s Culinary Studio overseen by Joël Robuchon.
At each stage of their trip, passengers are constantly pampered by Company
personnel. Consideration, discretion and awareness are the three essential qualities of our ground staff and 1,500 pursers, hostesses and stewards specially
selected from Air France’s 15,000-strong flight crews to satisfy the expectations
of La Première passengers.
* On flights departing Paris-Charles de Gaulle
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An ever more refined service, combining
comfort and modernity
The new Business class lounge at Paris-Charles de Gaulle
Business, the best of French lifestyle
Air France’s Business class offering is constantly evolving to match the Company’s exacting standards and all-round attentiveness, as it seeks to provide
its customers with the best of the unique French lifestyle, or art de vivre à la
française.
From cabin fittings to inflight meals, the Company provides a service that combines comfort and modernity, bringing passengers an ever more refined service.
In Business class, Air France offers on most of its aircraft a full sleep seat guaranteeing optimum travel comfort for passengers. Over 2-metres long and 61
cm wide, the seat is one of the most spacious, comfortable beds on the market.
With simpler, more intuitive controls, and redesigned storage compartments, the
seat also features a new 16/9 video screen.
• Régis Marcon, a new chef in the Business cabin
Starting on 1st April 2014, Régis Marcon, the triple Michelin-starred chef, will sign
five new dishes for Business class customers. For a period of several months,
Air France’s Business class customers will be able to enjoy new flavours on
board the Company’s long-haul flights.
The chef’s gourmet creation will be renewed twice a month for the pleasure of
frequent travellers. In this way, Air France continues to surprise its customers
with the best of French fine cuisine.
• A new 3,000 sq. m. lounge at Paris-Charles de Gaulle
Around the world, Air France customers travelling in Business class have access
to over 500 Business lounges, including 50 Air France lounges, offering a wide
range of services in a calm and welcoming environment, away from the bustle
of the airport. At Paris-Charles de Gaulle, Air France Business customers have
access to six lounges on departure of their flight (Terminal 2E, 2F and 2G) and
one arrivals lounge (Terminal 2C).
Air France currently offers the largest Business class lounge on its network at
Paris-Charles de Gaulle, situated in the new boarding satellite Hall M of Terminal
2E. Spanning over 3,000 sq. m and dedicated to customers’ well-being, this new
lounge, designed by Noé Duchaufour-Lawrance, allows passengers to make the
most of their time prior to take-off or between flights. In this haven of peace,
an offer of hot food supplements the snacks and beverages already provided
in other Air France lounges. A Clarins beauty care and massage service and
shower facilities invite passengers to relax before boarding and Wi-Fi access,
touch screens and self-service computers allow passengers to work in peace.
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Premium Economy,
a new way of travelling
Economy, all the essentials of French-style service
Premium Economy enhanced comfort
The Premium Economy cabin creates a new, more comfortable way of travelling
for business or pleasure at affordable prices in a separate cabin. The seat offers
40% more space than Economy Class and has won over close to 2.5 million
customers since it was launched.
Air France provides a seat which reclines to 123° within a rigid shell to protect
passenger space and privacy. The 48cm-wide seat has 10cm-wide leather
armrests enabling each passenger to rest their elbows without intruding on
their neighbours. Seats are also equipped with a large, 10.4-inch (26-cm)
in-seat video screen giving access to the 600 hours of on-demand entertainment
provided on Air France long-haul services.
Economy - your essential
Air France
The Economy cabin allows passengers to enjoy the essentials of Air France service at attractive prices. The 44cm-wide seats recline to 119°, with a sliding seat
pan, adjustable headrest and footrest, a tray with rounded corners, and storage
for spectacles and drinking glasses. The armrests fold back completely, even
when the seat is in the reclining position, making life easier for families travelling
together. Seats are also equipped with a 6.4 inch in-seat video screen so that
passengers can enjoy Air France’s in-flight entertainment programme to the full.
Each month, Air France adds new material to its long-haul in-flight entertainment
programme comprising films, cult TV series, news, themed channels and music.
A gourmet dining service
Since 1st September 2013, Air France has been offering a new dining service
in Economy and Premium Economy. Meals adapted to each customer and
newly-designed tableware contributes to a privileged travel experience.
A second hot meal is now available on flights lasting longer than 8 and a half
hours. On flights lasting more than 10 and a half hours, ice cream is also available
for all customers, proving a new gourmet experience during the flight.
Eugeni Quitllet’s designer
creations on board
Eugeni Quitllet has designed a new range of aesthetic and practical tableware
for Air France’s Economy and Premium Economy cabin classes. A student
of Philippe Starck, the Catalan designer has designed a contemporary range
where the tableware on the meal tray contains touches of red, illustrating the
colours of the Company.
In Premium Economy, the glass, cutlery and fabric napkin (a mixture of fabric and
paper) provide an elegant and refined table service. In the Premium Economy
cabin, Eugeni Quitllet has designed a cone, with the Air France logo, containing
candies and oshibori. Offered at the end of the meal, it constitutes a unique
souvenir of the flight which you can take home.
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Comfort, space and privacy. In the new Business class
seat, customers can enjoy their own private cocoon
Economy - enhanced comfort for everyone
“Best & Beyond”, Air France’s long-haul ambition
Within the framework of its Transform 2015 plan, Air France is currently involved
in a vast project dubbed Best &Beyond. The ambition of this project is to offer
new products and services in each of the travel classes. In September 2013,
Air France unveiled its new Economy and Premium Economy offer.
At the beginning of February, it unveiled its new Business seat. And in May, the
Company will present its new La Première cabin class.
Economy and
Premium Economy –
enhanced comfort for everyone
In Economy class, there is a new fully-revised seat, with more legroom, a new
seat cushion, more comfortable headrests and a wider tray table. The seat has
been ergonomically-redesigned to guarantee optimum comfort. The seat also
features new functionalities including an electric socket, headphones holder, etc.
In Premium Economy, more comfortable seat cushions and a multi-position
footrest further enhance this travel class launched in 2009, and already praised
by our customers.
As for entertainment, choosing a programme has never been as quick and easy.
Wide touch screens with High Definition images are now available, offering over
1,000 hours of music, movies, TV series and many other programmes available
on demand.
Business, a private cocoon
in the sky
In its Business cabin, Air France has created a real cocoon in the sky – comfort,
space and privacy at the heart of a curved structure.
This new seat has been developed around the concept of three “F’s”:
FULL FLAT - the seat converts to a fully flat bed – 180° - for crossing time zones
without fatigue;
FULL ACCESS - direct access to the aisle, regardless of the seat’s location in
the cabin;
FULL PRIVACY - a protected area through the seat’s enveloping curves,
providing a true bubble of privacy in the sky.
Work, play, eat or sleep, the seat adapts itself to each individual for the duration
of the trip
Starting this summer 2014, Air France will gradually equip 44 Boeing 777s,
the core of its long-haul fleet, with these new seats and in-flight entertainment
programmes.
Air France, France is in the air
For the past few days, «Air France, France is in the air» has been daring to
be different to carry the ambitions of the Transform 2015 plan. This campaign
consists of 6 visuals illustrating the services offered by Air France: the comfort
of the A380, the new La Première cabin, the new Business cabin, gastronomy,
the network and SkyPriority. It is supplemented by 12 visuals depicting iconic
destinations served by Air France including Brazil.
With its new signature «Air France, France is in the air», the Company illustrates
France’s openness and internationality and highlights the positive universal
values associated with France: the art of living, a French spirit, luxury brands
and Michelin-starred chefs who are popular in France and abroad.
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World Business Class: comfort, attention to detail and
personalized services
Seats have a partition for extra privacy
KLM’s long-haul cabins
World Business Class
World Business Class is available on intercontinental flights and provides
passengers with a new concept of comfort.
• On Board: Enhanced Comfort
KLM does its utmost to meet every expectation. In 2011 KLM introduced the
new tableware for passengers in World Business Class and Europe Business
Class, designed by Marcel Wanders. His designs reflect the past of KLM and
give a new, surprising vision for the future. In the same year, Viktor & Rolf introduced the amenity kits. These amenity kits contain all passengers’ essentials
for ensured comfort. The kits contain a toothbrush & toothpaste, socks etc. to
make our customers feel as comfortable as possible.
• New Business Class Interior
In 2013 KLM introduced, together with the Dutch top designer Hella Jongerius,
a whole new atmosphere in the World Business Class. The feeling of home
of the passengers had to be increased by the new design of Hella Jongerius.
The full-flat seat contributes to the complete comfort. Besides the recognizable,
fresh, blue KLM-color, Jongerius used warm colors to create a comfortable
atmosphere. With this new design sustainability and innovation are the two
principles.
• Inflight Entertainment
Passengers benefit from a state-of-the-art interactive entertainment system,
more than 85 films, over 150 TV programs, as well as 50 KLM exclusive audio
programs and over 200 CD’s. The entire fleet is equipped with this system.
Of course passengers can also enjoy reading a wide range of international
newspapers and magazines provided on board.
• A Wide Range Of Menus
Special attention has been paid to the inflight menus. Passengers can enjoy the
following:
- one of several three-course menus designed in cooperation with “Young
European restaurant owners”
- a wine list specially selected by well-known sommeliers
- a light meal or snack on night flights
- non-stop Skybreak service on flights of over eight hours (assortment of small
snacks and refreshments)
• In Addition
Just before landing at Amsterdam-Schiphol Airport, KLM provides passengers
with all the transfer information they need (flight times, boarding gate number,
airport map) on the video screens.
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KLM has two modern Crown lounges at Amsterdam
Schiphol
• At The Airport: Benefits That Save Time
Passengers travelling in World Business Class and/or Elite and Elite Plus
customers can benefit from a number of exclusive services:
- Dedicated check-in desks for World Business Class passengers and SkyTeam
Frequent Flyers with Elite or Elite Plus status
- Priority baggage handling
- An additional baggage allowance of 10 kg (total of 30 kg)
- Two carry-on items
- Priority boarding
- Disembarking for World Business Class and Europe Select passengers
- Access to the KLM Crown Lounges
- Fast-track customs and police formalities at Amsterdam Schiphol Airport
(for flights between Schengen countries) and certain other European airports
• Lounges At Schiphol
KLM has two modern Crown Lounges at Amsterdam Airport Schiphol, one
in the Schengen area as well as an Intercontinental Crown Lounge. Together
the Crown Lounges offer over 1440 seats on 6,000 m2 and are equipped with
entertainment rooms with individual screens with TV, music and games on
demand. Furthermore there is a separate smoking room and several self service
buffet areas with a wide selection of warm, healthy meals, together with snacks
and drinks. For passengers with a transfer there are showers or deep rest
areas with comfortable seats (only in the Intercontinental lounge). For business
travellers who are looking for a place to work; e.g. free WiFi, in-seat power and
data ports in several seats and workplaces with a PC are available.
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KLM’s long-haul Economy class combines comfort and
relaxation
KLM offers its customers extra comfortable seats in
Economy Comfort
Economy Class &
Economy Comfort
• Key Benefits
Travelling KLM Economy Class on long-haul flights combines comfort and
relaxation. Passengers can expect optimum travel conditions at the best value
for money.
• The Latest Innovations
KLM is continuously improving its products and services. KLM Economy Class
features a complete range of services to make a journey even more enjoyable:
- Ergonomically-designed seats for maximum comfort.
- With the video-on-demand system on board our Long Haul fleet, passengers
can choose from a large selection of programs on the individual interactive
screens built into the seat’s headrest.
- The possibility of receiving and sending text messages and e-mails.
• Attentive Service To Meet Individual Needs
To ensure optimum comfort, KLM offers personalized services
- The cabin crew speak several languages
- Seats allow passengers to rest and relax
- Seats are equipped with adjustable headrests and armrests and lumbar support
- Hot towels are distributed before the meal on long-haul flights
- A blanket and a pillow are provided for a full night’s sleep
- Activity sets for kids and baby care items, ensuring everyone enjoys their time
on board
- A meal and a light meal, regardless of the flight duration, plus snacks on flights
longer than 7 hours (including tubs of ice-cream)
• Economy Comfort
KLM and Delta Air Lines offer their customers extra comfortable seats in
Economy Class, on European or Intercontinental flights.
The Economy Comfort zone offers:
- Up to 10 cm (4 inches) more legroom
- Up to double the normal recline
- Seats in front of the Economy Class cabin
Passengers can reserve their Economy Comfort seat online when making their
booking or via MyTrip (at KLM.COM) up to 48 hours before departure.
From the moment passengers arrive at the airport, they have also the possibility
of checking in at a self-service kiosk in a dedicated check-in area.
• Passengers Benefit From The Following After The Flight
- Before landing at Amsterdam-Schiphol, passengers are provided with updated
transfer information (boarding gate number, departure time)
- Once on the ground, they can simply go straight to the boarding gate of their
connecting flight
- Additional information can be found at one of the KLM transfer desks
- Passengers can also use one of the self-service transfer kiosks at AmsterdamSchiphol airport
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KLM on Facebook
Stay connected to Air France on your smartphone
The latest technologies serving our customers
Before and after your trip, find
Air France and KLM on Facebook
and Twitter
On Facebook and Twitter, Air France and KLM answer their customers’ travel
questions seven days a week. KLM answers users in seven languages, 24/7.
Air France provides service in nine languages and answers customers’ questions
in French and English 24/7. These services are available in Portuguese 7 days a
week on the Air France and KLM Facebook page.
Do you have a doubt about your departure time or the maximum baggage
weight? Air France and KLM teams are at your service before, during and after
your trip and will give you a prompt answer. The airlines have also developed
their own booking tool where customers can book their tickets on Facebook.
The Air France and KLM Facebook pages currently have over 9 million fans,
including 1.6 million fans in Brazil, and offer product and service information in
addition to contests and special offers. The airlines are also active on Twitter,
boasting over a million followers.
Mobile sites and apps
Air France and KLM customers equipped with a smartphone can benefit from
a number of free apps and mobile websites (http://mobile.airfrance.com and
http://mobile.klm.com) allowing them to purchase a ticket and manage their
booking directly on their mobile phone.
A “my space” section gives customers the option to enter and save their personal information for purposes of booking flights, checking in or modifying tickets
in a few simple clicks. This service is available in Portuguese.
To round out its presence on iPhone and Android, the airline is offering two
new apps for download free of charge: « Best offers by Air France » on iPhone,
and the new « Air France » app on iPad. With large visuals to inspire a desire to
escape to faraway places, easy browsing, and direct access to the best fares to
help prepare their journey, customers can jet off at the best possible price and
make optimum use of travel guides to Air France destinations.
AF Connect and KLM Connect,
an exclusive, free service
When booking their flight, customers benefit from AF Connect and KLM Connect,
an exclusive, free service, with no registration or subscription, which proactively
informs customers of any changes and irregularities during their trip. With the cell
phone number and e-mail address provided by the customer when purchasing
their trip, Air France or KLM will inform and propose an alternative, from 14 days
before departure, either by telephone, text message or e-mail, of any delay or
flight cancellation, a change in gate or after takeoff, delayed baggage delivery.
Air France and KLM are the first airlines to offer their passengers a proactive
information service on such a wide scale throughout their network.
To be personally notified, each customer must ensure that Air France or KLM
has a sure way of contacting them by providing contact details (phone, mobile
or email) that they will be using during their trip. This information can be provided
at the time of booking, either via a call center, an Air France ticket office, a
travel agency, on a website or via the «Manage your reservations» section on the
Air France and KLM websites.
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SkyPriority, fast-track services at the airport
Flying Blue: Europe’s leading loyaly programme
SkyPriority - exclusive advantages from check-in to
baggage delivery
At SkyTeam level, SkyPriority delivers the most exclusive benefits offered by the
Alliance’s 20 member airlines to ensure the smoothest possible experience for
passengers travelling in La Première, Business, Premium Economy class as well
as SkyTeam Elite Plus members.
SkyPriority is operational at the international airports of Rio de Janeiro, Brasilia
and San Paulo Guarulhos. The instantly-recognizable SkyPriority logo is printed
on boarding cards and features on all airport signage. The free service offers
eligible passengers priority at check-in, faster, privileged access to security
checks and customs formalities, plus priority boarding.
SkyTeam is the first airline alliance to offer Premium passengers a series of priority
ground services. SkyPriority is currently available at over 1,064 airports worldwide
Over 1,000 destinations
with SkyTeam
The SkyTeam airline alliance currently has 20 members worldwide. In order
to provide customers global passenger and cargo transport services, airlines
have set up alliances, enabling them to develop their services and increase
their growth prospects on all markets. When they travel on one of the 20
SkyTeam member airlines, customers benefit from the same facilities whichever
airline they travel on. They can earn miles on all airlines and benefit from over
520 lounges worldwide. In total, SkyTeam’s 20 member airlines serve over
1,064 destinations, in 178 countries
Flying Blue - the leading frequent flyer programme
Flying Blue, Europe’s leading frequent flyer programme with 21 million members,
groups together 35 airline and over 100 non-airline partners.
The more frequently its members travel, the more their loyalty is rewarded. With
the Flying Blue card, customers can access a whole raft of services specially
designed to make travelling more enjoyable.
At Schiphol-Amsterdam and Paris-Charles de Gaulle airports, Flying Blue Silver
members can access the lounge for a fee of 35 euros or 5,000 Flying Blue
miles. Flying Blue Platinum/Gold members can purchase access for two guests
(maximum) for the same fee or number of Flying Blue miles.
On www.airfrance.fr and www.klm.com, members are free to consult their account,
directly order their award tickets or request mile updates.
On the www.flyingblue.com website, members can easily book promotional
award tickets exclusively available online: [email protected] Members can also consult
the many ways to earn and spend their miles as well as an exhaustive list of all the
programme’s partner offers in “Flying Blue Store”.
New members have access to a clear presentation of Flying Blue with a detailed
description of the different benefits that come with each status, together with
videos and tutorials.
www.flyingbluenews.com.
25
Even more destinations in Brazil thanks to a
partnership with Gol
Since 2009, Air France-KLM and GOL have been committed to a code-sharing
agreement that enables Air France and KLM to offer their customers an additional 28 destinations in Brazil, beyond Rio de Janeiro and Sao Paulo, by placing
their codes on flights operated by GOL.
On 19 February 2014, Air France-KLM and GOL Linhas Aéreas Inteligentes
signed an exclusive long term strategic partnership for commercial cooperation
between Brazil and Europe. The new agreement signed today is in line with
Air France-KLM’s strategy of strengthening its leading position in Brazil and
Latin-America. After to Sao Paulo and Rio de Janeiro, Air France will operate
as of March 31, 2014, a new route to Brasilia with three weekly flights. All these
flights will connect to many more destinations via the GOL network.
GOL, since its inception in 2001, has become a major player in South America,
with around 40% of the Brazilian domestic market. The Brazilian airlines serves
51 destinations in Brazil and operates services to ten countries across Central
and South America. GOL detains a leading position at the main Brazilian airports.
27
Le ciel passionnément
The sky, our passion
Air France and KLM,
a rich history for an ambitious future
KLM and Air France both came into being on 7 October, the former in 1919,
bearing the name of Koninklijke Luchtvaartmaatschappij, Royal Dutch Airlines for
the Netherlands and its colonies, and the latter in 1933, formed from a merger of
five French airlines: Air Union, Air Orient, Société Générale de Transport Aérien
(SGTA), the CIDNA and Aéropostale.
They were both among the few existing airlines to have been founded before the
Second World War. Both have been pioneering players in civil aviation.
KLM is celebrating its 94th anniversary this year. As for Air France, this year is the
occasion to retrace 80 years of creativity and the art of receiving passengers, as
well as 80 years of fashion, film, design and innovations.
Events and accessories to celebrate
Air France’s 80th anniversary
In partnership with Airbus, an Airbus A380 with an 80th anniversary logo can
currently be seen criss-crossing the skies. An Airbus A320 sports the same logo
on the Company’s medium-haul routes. Both aircraft will keep this special livery
for one year. Throughout the year, 80th anniversary customized products are
also being offered to customers – paper menus, oshibori, amenity kits, cups,
a special film cycle in the in-flight entertainment programme, etc.
80 years of passion on the internet
- A website devoted to Air France’s 80th anniversary tells the story of
Air France based on four passions - network, professions, design and customers,
illustrated by many photos and videos.
80ans.airfrance.com - 80years.airfrance.com.
- A line of 80th anniversary-branded products are available on the AF Shopping
site and on board. These include watches, Moleskine notebooks and baggage
tags, etc.
shopping.airfrance.com.
29
Lac Paranoa
© Jérôme Bonnet
Air France-KLM press office - April 2014
http://www.airfranceklm.com

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