Hey Mumma, why aren`t you using my App?

Eray Basar | 9elements
Hey Mumma, why aren‘t
you using my App?
@toshiyori // @9elements // @watchlater
@toshiyori // @9elements // @watchlater
img.ly // salon.io // watchlaterapp.com
HEY MUMMA
WHY AREN’T YOU
USING MY APP?
2000
2005
2009
today
Things
Wunderlist
Things
Wunderlist
Clear
IDEA.
TEST YOUR IDEA
BUILD ON DEMAND
Kickstarter.com
100% ownership
critical mass on launch
great PR
CTR above average?
What message?
Acq. Cost?
YOUR
USERS.
YOUR APP
YOUR APP
What you think your app does
What your designer thinks the app does
What the engineer thinks the app does
What the user thinks the app does
PATH
What Path thinks they do.
PATH
What Geeks think they do.
PATH
What my mum thinks they do.
Product Manager
CTO
Coder
Coder
Q&A
Designer
Coder
USER
CTO
Coder
Coder
Product Manager
Q&A
Designer
Coder
BUILD
TEST
MEASURE
ITERATE
MEASURE
USER ENGAGMENT
MEASURE
USER ENGAGMENT
RETENTION RATE
MEASURE
USER ENGAGMENT
RETENTION RATE
POWER USERS
MEASURE
USER ENGAGMENT
RETENTION RATE
POWER USERS
COHORTS
MEASURE
COHORTS
CASE STUDY
WATCHLATER
SEARCHES
PORTALS
YouTube
Vimeo
TED
PORTALS
GENERIC KEYWORDS
YouTube
Vimeo
TED
Cartoons
Music
Movies
Starcraft
Boobs
PORTALS
GENERIC KEYWORDS
“LONG TAIL”
YouTube
Vimeo
TED
Cartoons
Music
Movies
Starcraft
Boobs
“Adele Daft Punk mix”
“Anima Libera”
“Timbaland studio”
“Slow Motion Phantom
Red”
Y U SEARCH
YOUTUBE??
“I’m looking for music”
“I want to get the stuff
that I see on the
youtube homepage”
User Interface.
it’s not always about UI
IT’S THE PACKAGE
Draw Something
UNRESPONSIVE,
CLUTTERED,
TAKES YEARS TO LOAD!
I COULD
DO THIS
ON A WEEKEND
PACKAGING.
THANK YOU
@toshiyori // @watchlater