Creative Genius

“Creative Genius ”
Entrepreneur Magazine
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Home How to give your
bathroom a facelift in less
than 5 minutes.
When you have guests coming over,
your mind can be at ease with this
simple solution for bathroom tidiness.
A proud moment: Mr. Davison with the Frazers,
creators of the Twister Caps & Bolts
The next product To-The-Stores could be yours!
6
How to be
found in an emergency.
If everyone had one of these on their key
ring in an emergency situation, imagine
how many lives could be saved.
Lost & Found
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throbbing pain.
Are bulky bags of ice preventing you from
being active while tending to your pain?
Keep active and comfortable at the same
time.
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Gift Putting smiles on kids’ faces
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Dinnertime With the press
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2
Kitchen Help!
3
Health The way to relieve
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Do you get attacked by dozens upon dozens
of grocery store bags that are hidden away
under your kitchen sink? Ugh!
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Money Keep your Fizz!
What do you do when the kids or guests
only use half a can of soda? Dump it?
Pour it? Thousands pump it up and save
it for another day.
of a button, mealtime gets better!
When children are young, it is difficult to
make mealtime fun. The Dora & Diego Spin
Plates liven up dinnertime, putting smiles
on the faces of the entire dinner party.
Bright and Colorful: Fizz it up with Pump & Pour!
on Christmas morning!
Did you ever want to experience surfing
on the ocean? Kids smile from ear to ear
when they get one of these under the tree.
Auto VRROOOMMM!
For gearheads everywhere — Make all of
your friends jealous by going the distance
and kicking your garage up a notch.
Personal How to show
someone you love them in
the most unusual way.
When you’re stuck in a traffic jam, feel
good thinking about that special someone.
Organize
How to keep a work
space neat and tidy.
Tired of having loose nuts, bolts, screws
and other small items scattered all over
a workplace? This organizes them in one
convenient place, so you can find any
part quickly and easily when working on
a project.
Inside Back Cover
• Letter
• Sketch out your idea
• Confidentiality Document
• Representation Document
• Pre-Development Document
• Road Map
Hands On: Mr. Davison working with a designer on
another new product using our exclusive process.
09/14/07
H
Holding onto the product that gives
bathrooms a facelift
ere you see Mr. Davison, the founder
of Davison, with his arm wrapped
around a display full of Twister Bolts.
“For me, the most rewarding experience
is the moment that my client has first
eye contact with their product,” says
Mr. Davison. Our clients, Gary and Ruth
Frazer, had an idea to make bathrooms
more presentable. They wanted to create
a toilet cap that would screw down onto
the threads that hold the toilet to the floor.
Why? Because the old caps fall off all the
time and it just looks ugly. So, we developed
the world’s first screw-down toilet caps
that fit all types of threads.
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It was Gary and Ruth’s first new product.
We developed their idea into a product
sample, and then licensed it to the largest
company in the industry, which sells
Twister Bolts and Twister Caps in major
hardware chains.
By dreaming side-by-side with our clients,
Davison creates all types of new products.
The most exciting moment we have at
Davison is when we can tell our client that
their new product is on the store shelves.
Gary & Ruth Frazer said:
“I think we were afraid if we
stopped, someday we would see it
in the stores and kick ourselves.”
09/14/07
Going to the stores to find
another client product
A
bove is Mr. Davison, creator of Davison’s exclusive development
process and founder of Davison, visiting
another store carrying BagStors.
Mr. Davison engineered this innovative
kitchen solution for a corporate client. It’s
for every person out there who suffers
from“stuffing the grocery bags under the
kitchen sink syndrome.”Products like these
have made Davison famous as the place
to go to turn an idea into a product.
Says Mr. Davison,“It took almost a quarter
of a century to create and refine our
development process to perfection.”
It is truly a rewarding experience
developing ideas into products with
our process. We can go to the stores
and see the results of our work. We feel
a sense of accomplishment and know
that we are making a contribution.
James M. Smith said:
“Davison does its homework at
every level. I can’t begin to tell
you how comforting this is to [our
company]… the whole process is
one of confidence.”
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09/14/07
09/14/07
What will you think up the next time
you go to the store?
T
here he is again. Mr. Davison is
holding another product in a nationwide drug store chain.
Mr. Davison said,“We all buy products
off the shelf. Why not ask yourself if
there’s a way to improve them?
In this case, we knew the days of bulky
bags of ice and big pouches of blue gel
were on their way out. We did our
Pre-Development and discovered there
was an opportunity to create a better
heating and cooling system for people
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who live an active lifestyle. The slim-line
technology we developed for our client is
flexible and small enough for anyone who
wants cooling or heating on the go.
The Hot/Cold Therapy line was licensed
to a corporation that now sells it all
across the country.
P.S. Almost a quarter of a century
spent developing our process is
the secret of how we keep getting
products to the stores.
Big displays in the stores keep the
dinners spinning!
M
r. Davison, creator of Davison’s
exclusive process, holds yet another corporate client’s product.
Says Mr. Davison, “I never dreamed we
would create a whole new category of
products called interactive mealtime.
After doing all of our research, we saw an
opportunity for our client to have a whole
new type of product line.”
With these products, kids can interact
with their plates, cups, forks and more.
Just imagine yourself as a kid again and
sitting at the dinner table. Every time you
want to eat a different food, you push
a button and your plate spins to deliver
the next selection. Round and round the
dinner goes. Where will it stop? Only your
kids know.
P.S. Turning ideas into products
starts with belief.
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09/14/07
09/14/07
Will you love your favorite
soda a second time?
A
bove you see Mr. Davison, founder of Davison, welcoming yet another
client’s new product to a major grocery
store chain.
“Davison was created to develop ideas
into new products for our clients.” In this
case, Zbigniew Deredowski had an idea
while he was watching bees and insects
crawling around on the top of an open can
of soda. He wanted a device that would
prevent bugs from going inside, while
allowing people to still take a sip. After
doing the Pre-Development, we found that
there was also a need to keep the
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“fizz” inside opened cans that were partially
full. So, we developed the Can Pump &
Pour - the world’s first pump that keeps the
carbonation inside 12-ounce cans so people
don’t waste their soda. We developed and
licensed it to a corporation for him. It was
Zbigniew’s first new product.
We combine the imagination of our clients
with our exclusive process to get products to
the stores. At Davison, we want our clients
to make history doing something new!
Zbigniew Deredowski said:
“When I saw it in the store, all I
could say was, ‘Amazing!’”
Will rescuers hear you if you’re
lost or in danger?
A
bove you see not a store clerk or a
knife salesman, but Mr. Davison, the
founder of Davison.
Mr. Davison will tell you that he created
his company to develop unique products
so they could get to the stores. With the
Swiss Army Whistle Knife, the original
inspiration came from our client,
Alexander Presniakov. He wanted a new
type of safety product that would allow
people to sound an alert if they were lost
or experiencing any other emergency.
So, we developed the first emergency
whistle and knife that people can put on
a key ring. It was Alexander’s first new
product and we licensed it to a world
renowned company for him.
Alexander said:
“Davison has expertly produced
my idea. It could not be in better
hands.”
For us, getting Alexander’s idea to the store
shelf was another victory. Since Davison’s
mission is to get the most new products
to the stores, we couldn’t be happier.
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09/14/07
09/14/07
A new ride in the sporting goods store
D
avison developed the original
BikeBoards and TykeBoards,”says
Mr. Davison, founder of the company.
“It was like Christmas in the summertime when they started selling in the
region’s largest sports retailer.”
Davison’s exclusive process of developing
ideas into new products is the first of its
kind. Our client, John Iavarone, wanted to
create a new type of scooter – one that
would give people the feeling of riding
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a surfboard on a wave. So, we developed
the world’s first mono-framed riding
board that would “carve” on the street
like a surfboard. Indeed, it has been a
journey to the stores. Davison’s process
of developing ideas has taken over 20
years to perfect. It is a tightly held secret
that keeps getting more and more new
products to the shelves for our creative
clients.
John Iavarone said: “I appreciate
the belief and support of my
vision. I want to express my
sincere gratitude to Davison.”
A
Find the perfect gift
for the gearhead in your family
bove is Mr. Davison, founder of
Davison, holding yet another product
for a corporate client that went through
his exclusive process.
Says Mr. Davison, “We engineered it so
that when people go to use it and they
pull the orange plug, the inside silver
wheel rim spins just for effect. It’s the gift
for the gearhead who has everything.”
The retractable extension cord in a racing
tire slick fits better in a garage than a big
tangle of extension cords. We engineered,
built, packaged and licensed it to a
corporation that placed it in auto
stores nationwide.
P.S. Davison’s exclusive process
works. The proof is in the stores.
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09/14/07
Why not have your air freshener look
as good as it smells?
A
bove you see Mr. Davison, founder of Davison, “where ideas are turned
into new products.” He continues, “It was
over 20 years of hard work developing the
process that we used to bring the “Personals” air freshener to life.
that could be put into a name plate. As
seen above, the name plate comes with
the name “Kim” in it. We developed and
licensed the Personals to the largest company in the car air freshener industry. The
product sold in stores in the late 90’s.
Our client, Curtis Hargrove, wanted to be able
to create his own custom messages on his car
air freshener. Such as “I
you,”“Go Steelers,” “Joe + Sally” and any other expression
people wanted to create for themselves.
Once again, we gave form to our client’s
vision. By combining our imagination
with those of our clients, we continue to
create the new products of the future!
So, we developed the first air freshener
that had letters, numbers and symbols
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Curtis Hargrove said:
“I made it somewhere, where I
never thought I would make it.”
Shopping for Davison client products
A
bove is Mr. Davison, the founder of
the company.
“It took me over 20 years to create our exclusive process.” He continues, “Today, you
can find corporate products like the one I’m
holding, clients’ products and my own
in stores nationwide.”
Davison’s process develops fresh ideas into
products. We go through Pre-Development,
concept modeling, packaging, graphics,
mechanical and electrical engineering,
prototyping, package engineering and
video production – all to get to the stores.
Very few people know how to get ideas
to the stores. No matter who you talk to,
always ask where you can buy their products, so you can verify that their advice is
solid. One of our secrets is to develop the
idea into a fully functional store sample
with packaging so corporate executives
can interact with the idea and license it.
It works! The proof is in the stores.
P.S. The secret to how it got
there is inside Davison’s exclusive
process. Bring your idea to life like
you mean business.
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The proof is in the stores!
All of the stores and internet stores listed below have sold Davison designed products!
Wal-Mart
Home Depot
Pep Boys
Menards
Storage Space
eKitchen and Home
Geo Tools
Tad’s Poles
Genuine Hotrod Hardware, Inc.
The Walkers Shop
WaveManGifts.com
Container World
Shop.com
Organize.com
Northern Tool & Equipment
Wheel Alternatives
2Camping.com
John Bull Garage
Bandit’s Buck Knives
BackyardGardener.com
KimmyShop.com
kitchenfavorites.com
Country Knives
Swiss Knives Express
Dick’s Sporting Goods
Stacks-Kitchen-Products.com
California Car Cover Co,
Belpard Australia
PremiumKnives.com
Shopping Warehouse
Spyder-Paintball.com
Jokari
Rebel Sport
WilliamsWholeSaleClub.com
BoatFix.com
Swiss Outpost
My Pay Place
Minkblades
MyGiftsFactory.com
Diamond Life
KnifeOff.com
Auto Parts Way
The Product Wizard
PaintBallGear.ca
Gunther Gifts
Paintball Gun Supply
Knives Plus
Backyard Chirper
The Busy Woman.com
The Organization Place
American Pogo Stick Company
Olympia Sports
Bed Bath & Beyond
The Knife Professional
Save Some Bucks
Home Trends
Metro Market
CIPA Mirrors
Bed Bath and Beyond
CVS
QVC
Sears
Dahhanes.com
Bullman Cutlery
Always Organized
TodaysBabies.com
Paintball Online
Midway Auto Supply
Hannoush Jewelers
Microuse
One Stop Knife Shop
Aubuchon Hardware
Lighter Factory
Midway Auto Supply
Dollar Days
A-1-Tools.com
CharacterToys.ca
Fogdog Sports
Stacks and Stacks
Walter Drake
Smokey Mountain Knife Works
Knife Outlet
Knife Depot
Giant Savings
Georgia Camping Supplies
YearOne.com
OnlineOrganizing.com
SummitOnline.com
The Added Touch
For Space Sake
Blain’s Farm and Fleet
Walsh Brothers
Tyler Tool Company
Albee Baby
Seal Enterprises
OSO Grande Knife & Tool Company
Space Savers
The Storage Store
The Exploring Outdoors Company
Blades Board and Skate
Toys to Grow on
Dom’s Outdoor Outfitters
Baby Buy Me
Colorful Images
The Team Store
OnlineSkateHouse
BikeBoard
Giant Eagle
Summit Racing
The Hardware City
Shop Ideas
Support Plus
David Adams
Price Insanity
Cool Camping
Dauven’s Fishin’ Hole
Goore’s
MC Sports
Picket Fence
Organize-It-Online.com
Dicks Sporting Goods
K-Mart
Dunham’s Sports
Linens ‘n Things
CyberBaby Mall
Stack n Rack
RV Organizer
HealthEnterprises.com
Digital Editor
City Sports
Shopping Warehouse
Pricent.com
Huney-Do.com
Babyproofing Pittsburgh
Gold Spot Luxury Gifts
Swiss Army Knife Shop
Brumby Trading
Extreme Wholesalers
Storage-And-Organization.com
USMilitaryGear.com
KnifeCo.
Hardware and Tools.com
Ira Wood and Sons
Knife Country USA
The Garage Store
Camping World
Auto Barn
Home Brands
Hardware World
Little-Wonders
Cozy Linens
eBladestore.com
Colorfull Images
O’Reilly Auto Parts
Gold Violin
Current Catalog
Barnes & Noble
Harriet Carter
Action Village
Cozy Linens
Camping Gear Outlet
Oregon Knife Shop
Compulsive Paintball
KnifeCenter Store
Special Ops
Dynamic-Living.com
CheapKnifeShop.com
TacticalPaintball.ca
Always-free-shipping.com
All in General Outdoors
Flippid
Whatever Works
iKitchen.com
Mommy’s Helper
Cozy Cook
Fun Purses.net
Foodio
Les Solutions Bebeboom
Sport Chalet
Lillian Vernon
Lowe’s
Amazon.com
FAO Schwarz
SmartKnives.com
Brisky.com
Orchards
Almost Everything Else
Suite Supply
Super Duper Scooters
The Bicycle Store
One Stop Plus
Hit the Trail
Container N More
Get Organized
Stylin Trucks
Pro Sporting Mall.com
Ambient Weather
Dynamic Plaza
Baby Planet Boutique
Lakeland Limited
Country Gifts
AJ Prindle
Organized A to Z
Taylor Gifts
Sonoma Cutlery
All Waters Fishing
USAHardware.com
Grand River Toys
Stylin Concepts
Hanger City
Knive Factory
Picnic World
Lonestar Blades
Dilloskateboardshop.com
Organization Place
Paintball Ace
Wholesalers Catalog
Kimberly & Co
Miles Kimball
Angie’s Outdoor
HSN.com
Neat House
eKnifeWorks.com
TysToyBox.com
Storepulls
Baby Buy Me
BrandNewDad
Sporty’s Tool Shop
New Graham Knives
BuyHardwareSupplies.com
Somethingsimple
Chef’s
My Online Bargain
Bargain Sports
Builder Depot
YearOne
Yukon Bay
JCPenney
Executive Gift Shoppe
Target and more…
Let’s get started!
RIDC Park, 595 Alpha Drive
Pittsburgh, PA 15238-2911
www.Davison
© Davison 2008
Davison provides services to professionally prepare and present product ideas to potential licensees. Some services
are provided for a contingent fee, or a percentage of royalties obtained by the client, and some services are provided for an up-front fee that is paid by the client. Davison does not perform analysis of the potential feasibility,
marketability, patentability or profitability of ideas submitted to it. New product development is an uncertain
endeavor. Davison does not expressly or impliedly represent or guarantee that an idea submitted will be licensed
or that it will sell on any market or provide a positive return to the client on the money spent for development.
Tel 1.866.Davison
Fax 1.800.540.5490
International 412.599.1234
Fax 412.967.0794