How to Capture More of the Math Market

How to Capture More of the Math
Market - Math EDGE, Sylvan Sync
Math, and Homework Support!
Lynn Fontana, Kim Teixeira, Carol Pope,
Leslie Johnson, and Julia Fitzgerald
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Math Edge
Educational Efficacy
Math Edge
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Students increase math proficiency, fluency and
build confidence through a variety of collaborative
and independent learning activities.
MATH EDGE KIDS
become master
problem solvers and
independent thinkers!
Math Edge Curriculum
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Our five-step approach ensures that students
successfully master math concepts by having them
interact with the concept in different ways.
The diversity in activities keeps students
engaged and challenged:
Learning
Practicing
Learn and
review math
concept
Practice skill
to improve
speed and
accuracy
Problem
Solving
Solve word
problems and
build problem
solving skills
Engaging
Reinforcing
Apply skills
with an
extension of
enrichment
activities
Cycle back to
review skills
from the
previous level
Math Edge Curriculum
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!   30 minutes into the session, ME students use engaging,
hands-on “Brain Booster” activities to tackle math
challenges and brainteasers
!   Brain Boosters are designed to:
•  Foster a richer understanding of math concepts
•  Create peer collaboration
•  Develop children’s logic, spatial reasoning and problem solving
skills
•  Keep kids engaged & change up the hour of focused math time!
So far, Qwirkle is a BIG favorite! FUN!
Math Edge and Sylvan Sync Math
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Fill those seats with more math
students. You can do it!
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a
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Syl
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a
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g
d
E
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If you build it, they will
come!
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So how do you fill your
bench?
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Order the Books!
Call your RTA’s
Run an Emma campaign
Great for enrolling 2nd subject
Great for enrolling siblings
You don’t need 5 kids to get
started
v  On the Inquiry call present
OPTIONS!
v  In 2 months I have over 21
students!
v 
v 
v 
v 
v 
v 
MATH EDGE
**Building MATH
confidence through
engaging,
repeated
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exposures and applied
practices.
**GREAT for enrichment
growth and can
absolutely be used for
remedial supportl!
**Structured to be more
affordable but not
necessarily less
effective.
**Engaging, brain
boosting activities.
**Class ratio can be
anywhere from 4:1 to 8:1
MATH ESSENTIALS
I am glad
you called
today…Let
me tell you
about our
TWO GREAT
math
programs…
WE HAVE
OPTIONS!!!
**Building MATH
confidence while
mastering skills through
guided, applied, and
independent practices.
**IDEAL for remedial, yet
can absolutely be
effective for enrichment
growth.
**Priced based on
payment options and
comes with great benefits
like regular conferencing,
school contacts, and a
VERY personalized
learning plan.
**Class ratio will never be
more than 3:1
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Don’t sit on the bench either
too scared or worried… Parents
are calling us and NOW we have
options!!!
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Sylvan
EDGE
Sylvan
EDGE
If you build it, they will come!
Taking Math Edge Out of the Center!
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*Exploring options of taking Math Edge out of your
center – Boys and Girls clubs, YMCA, after-school
programs, etc..
*Utilize the BGC database and school contacts
to advertise to families
*Summer calendar, school contacts, Counselor brunch,
city events such as AlleyFest
Selling Math
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!   No matter what your child’s math needs are,
Sylvan has programs to make a big academic
impact and fit your budget.
Selling Math
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!   How do we sell now that we have 3 programs
instead of 1 that we talk about?
!   EASY! Match what families want and need!
Selling Math
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!   Mom calls about her 4th grade daughter:
“I know math really gets a lot harder this year, so I want to
make sure she can keep up.”
“We have a great program that
runs about $100 month. Your
daughter can come twice a
week, AND we have Math Edge
times every week day.”
Selling Math
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!   Mom calls about her 6th grade son:
“My child is really struggling with the new concepts he’s
learning and it’s showing in his homework and grades.
I’m concerned he’s getting super frustrated and want to stop
this now.”
“We have an outstanding
program that can ensure he gets
those new concepts and turns
frustration into confidence.”
Selling Math
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!   Mom calls about her 8th grade son:
“My child is struggling with Geometry and he’s afraid he is
going to bomb the upcoming test.”
“No need to worry. We can get
him in here as early as
tomorrow to get the help he
needs for that test.”
Summary
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!   Sylvan now has price AND proven results
!   Listen to what mom is looking for
!   Resist the urge to ALWAYS sell SylvanSync
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Math Edge Marketing
and Collateral
Math Programs Landing Page
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Current
Coming in April
Math Edge Collateral - MARC
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Math Edge Collateral - MARC
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Math Edge Flyer
All Math Programs Flyer
Demo Class Flyer
In Center Poster
Print Ads
Yard Signs
Jumbo and Mini- Postcards
Math Edge Emails - EMMA
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Customizable Templates:
• EDGE Math Edge full content V1
• EDGE Math Edge full content V2
• EDGE Math Edge full content V3
• EDGE Math Edge no content (blank)
• EDGE DEMO Math Edge full content V1
Note - Math Edge is also part of the EDGE STEM series that
communicates the Robotics, Coding and Math Edge programs
Math Edge Page on SL.com
Com
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ing in
M
arch
Math Edge - Local Websites
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!   Product information pages
can be made live on local
websites, giving consumers
details on the program and
helping with local search
!   Promotional call outs
available to promote Math
Edge
FOA Profitability Conference
It’s not to late, please join us
April 15th – 17th!