1. dia

TOurism NEtwork
in historic centres
Levente Huszti
projectmanager
26-27. April 2007.
Zalavár
Contest
9 Short introduction of historic sites in the West-Balaton region
9 Historic sites in tourism – Proposition
9 Innovative Tools in Human Resource Development and Sustainable
Tourism
9 The tendencies of regional tourism and the necessity of innovation
– The impact of FlyBalaton Airport on Tourism
– The Development of Rural Tourism Based on Heritage Tourism
– The Opportunities and Conditions of the Widespread Hotel system in
Rural Tourism
– Destination management in tourism
– Product development
9 Integrated Utilization of the Festetics Heritage in Regional Development,
Human Resource Development and Regional Marketing
9 The Consequences and Effects of the Creation a Regional Trademark in the
GRIP-IT project
9 Organisational background
Feasibility study of
Keszthely-Hévíz region
„Almost every community and tourist site
in the West-Balaton region has a building or
sight that forms part of cultural heritage.
These palaces, abbeys, ruins and other
constructions no longer fulfil their original
function but they could be reused in order
to become part of integrated projects, local
and regional development and a source of
local identity.”
The region is very rich in archaeological sites and historic buildings. The
following sites were selected for the ToNe programme in order to generate
integrated developments connecting education, training and tourism:
„FIVE STARS”
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Zalaszántó, prehistoric mounds and earth castle
Keszthely-Fenékpuszta, Roman fort
Zalavár-Vársziget, early Christianity
Rezi and Tátika castles, Middle Ages
Festetics heritage - which was the most
influential period after the Middle Ages
Historic sites and ages in
West-Balaton region
Prehistoric Age
1. Zalaszántó-Tátika mounds and
earth castle
2. Keszthely-Fenékpuszta
– After Roman times, the end of the 6th and the first half of the 7th century brought
along a second “Golden Age” for Fenékpuszta. Archaeological finds certify that a
socially structured population of large numbers and mixed origins lived in the fort
around this time. The origin of this populace is not clear but due to their specific
jewellery having been found in a particular area, they are known as the Keszthely
culture in archaeological circles.
– About 50 tombs belonging to the Keszthely culture were excavated and the finds
demonstrated the advanced level of goldsmiths’ craft. They included earrings
with filigree decorations shaped like baskets and half moons, round brooches
with Biblical themes, hair pins, hairnets, collar ornaments and rings, all of them
made from gold and silver.
Propositions:
• Erection of information boards and a
chronoscope.
• Production and marketing of copies of
Keszthely culture accessories.
• Creation of 3D computer model to be used
in education.
• As a long term plan, establishment of an
archaeological park.
Middle Ages
3. Zalavár /Mosaburg
The eastern county of the Carolingian Empire
• Zalavár in the Middle Ages
– St. Stephen founded a Benedictine abbey in Zalavár in 1019. The abbey
got its title from the St. Adorján church, which was consecrated in the
9th century. The centre of the county must have been near the abbey in
the middle of the 11th century and the beginning of the 12th century, by
which time the abbey was named after Zalavár. Modern day mining
demolished what was left of the Benedictine abbey on the southern half
of Vársziget.
– The abbey became a fortified castle during the Ottoman occupation; its
ground plan was sketched by Giulio Turco military engineer in 1569. By
the end of the 17th century, Zalavár had lost its military importance and
by 1700 it was completely unpopulated. It was in 1702 that the
Hapsburg emperor Leopold I blew up the castles along with many
others.
Proposition
• Erection of information boards.
• Establishment of a chronoscope.
• Creation of 3D computer model to be used
in education.
4./a Rezi Castle
• The castle was built by Apor and Lukács Pécz
between 1292 and 1307.
4./b Tátika Castle
• The castle was first mentioned in 1248 when
Zlaudus, the Bishop of Veszprém,
• Tátika Castle is on the territory of the Balaton
National Park, a nature conservation area. It is
only accessible on foot. Not many people visit it
at the moment.
Proposition:
• Creation of archaeological models
• Granting a new function to the ruins, e.g. turning it into a
hostel
• Organisation of castle games and theatre plays
• Organisation of archaeological/historic/conservation
camps for children
• Equestrian tourism
• A site for geocaching
• Creation of 3D computer model to be used in education.
• Part of the Rezi-Tátika heritage trail
• Turning it into e.g. a cottage to be let by tourists.
Planned results:
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International model projects, based on the idea of integration, will be
established in the partner regions. This will be a good foundation for
creating network-based integrated international cooperation and thinking,
and constructing international relationships.
The good practices of integrated projects will become widely known. The
experiences of the GRIP-IT TONE will form part of methodology
documentation and, as a result, the preparation, management, partner
sourcing and financing elements of integrated projects will be promoted. All
this will be instrumental in making the adaptation of the integrated funding
system widely practiced in the application of Structural Funds.
Due to their well-preparedness, the selected projects can be submitted for
further funding.
A uniform marketing system will be established, enabling partner regions to
share effective tools and methods. Furthermore, the efficiency of marketing
tools can be measured in different demand groups and the experiences can
be applied to the establishment of a local marketing strategy.
The cooperation between local players will be enhanced resulting in a highefficiency presence on the regional and national tourism market.
Thank you for your precious attention!
Levente Huszti
projectmanager
HU - 8360 Keszthely, Széchenyi u. 8.
Tel.: 06 83 510 490
E-mail: [email protected]
Web: www.keszthely-heviz.hu