full version of the “Rules of the Game”

Continued
Brazilian Citizen
& Fan Activism
Gang & Favela
Activity
Athlete
Discrimination
Int’l Issue
Unrelated to Brazil
Construction &
Transportation
Athlete
Activism
Cheating/
Controversial
Refereeing
Environment
Hooliganism &
Fan Rowdiness
Drugs
Social Media
Regulations
Key
LEFT
Likelihood
RIGHT
Impact
Event
Description
Happens at most World
Cups.
High
Creates a persistent
and/or serious media
narrative.
Has happened at many
World Cups or other sports
eve.nts
Moderate
Spurs noticeable buzz,
without dominating
media narratives.
Rarely happens at World
Cups or soccer generally.
Low
Is ignored or considered
tangential to tournament
activity.
RISK OF VIOLENCE
Hooliganism & Fan Rowdiness
‘Maricón’ is a popular in-game chant from Spanish fans,
which translates to ‘faggot’ in English.
http://www.theguardian.com/world/2009/feb/28/gay-rights-spain-football
Monkey chants at black players both in premier leagues and
during international play is common from Italian and other
fans.
http://edition.cnn.com/2013/02/21/sport/football/italian-football-racism-milan/
http://newsone.com/2872577/mario-balotelli-cries-italian-soccer/
300 people were arrested when fighting broke out after a
Germany-Poland match in the 2006 World Cup.
http://www.dw.de/hooligan-violence-rears-its-head-for-germany-poland-game/
a-2056489-1
Athlete Activism
Brazilian athletes endorsed the protestors during Confed Cup
and may do so again during the world up, likely using
traditional or social media.
http://sportsillustrated.cnn.com/soccer/news/20130619/confederations-cup-brazilprotests.ap/
The FIFA World Cup organizing committee chief publicly
backs the protests as recently as November 2013.
http://www.thestandard.com.hk/news_detail.asp?we_cat=8&art_id=139517&sid=40
871148&con_type=1&d_str=20131113&fc=4
One man was killed when fighting broke out between two
rival fan groups from Argentina in Cape Town during the
2010 World Cup.
http://www.larazon.com.ar/deportes/Murio-barra-argentino-golpeado-Sudafrica_
0_146700063.html
Gang & Favela Activity
A major drug cartel is promising a ‘World Cup of Terror’.
http://www.dailymail.co.uk/news/article-2462638/Brazils-biggest-drug-cartel-pr
omises-World-Cup-terror.html
Athlete Discrimination
A Uruguayan national team player in the English Premier
League was fined and banned for racist language during a
match.
http://www.theguardian.com/football/2011/dec/20/luis-suarez-patrice-evra-racis
m
A Swiss soccer player in the 2012 Olympics was banned for
posting a racist message on Twitter.
http://usatoday30.usatoday.com/sports/olympics/london/soccer/story/2012-07-30
/swiss-athlete-banned-michel-morganella-olympics/56591966/1
Gay rights group Stonewall published a report in 2009
describing English soccer as “institutionally homophobic.”
http://news.bbc.co.uk/2/hi/uk_news/8197306.stm
A former US National Team player came out immediately
after retiring from the English Premier League, saying that
being openly gay is “impossible” in soccer.
http://www.bbc.co.uk/sport/0/football/21974436
Brazilian authorities are evicting thousands of favela
residents in Rio de Janeiro, some forced from their homes.
http://stream.aljazeera.com/story/favela-residents-face-eviction-world-cup-andolympics-prep
RISK OF SOCIOPOLITICAL
ISSUES
Int’l Issue Unrelated to Brazil
Cup participant Russia is currently involved in military
proceedings in Ukraine.
http://www.npr.org/blogs/parallels/2014/03/08/280765533/russias-goal-in-ukrainethree-scenarios
Student protests have rocked nearby Venezuela over
social & economic issues in the country.
http://www.cnn.com/2014/02/20/world/americas/venezuela-qa/
New occurance since previous Brandscan.
Cheating/Controversial Refereeing
Match fixing in 1982 World Cup – because of round-robin
play, Austria was accused of allowing Germany to win so
that both could advance at Algeria’s expense.
could get them banned from matches.
http://online.wsj.com/news/articles/SB10000872396390444734804578062641765330
554
http://bleacherreport.com/articles/414288-fifa-world-cup-2010-england-exit-over
-shadowed-by-gerrard-gossip
Construction & Transportation
Construction workers of infrastructure improvements in
Brazil, such as the airport expansion in Sao Paolo, are bussed
in from poorer states and are facing ‘slave-like’ conditions.
http://www.bbc.co.uk/news/world-latin-america-24292174
http://en.wikipedia.org/wiki/West_Germany_1–0_Austria_(1982_FIFA_World_Cup)
http://www.smh.com.au/sport/soccer/sydney-fc-lodge-complaint-over-alleged-r
acist-abuse-of-ali-abbas-20140309-34f4m.html
http://sportsillustrated.cnn.com/soccer/news/20140220/fifa-protests-brazil-worldcup.ap/
RISK OF UNDERMINING THE
EVENT S LEGITIMACY
Continued Brazilian Citizen & Fan Activism
Strings of protests across Brazil and sometimes during and
surrounding Confederations Cup matches occurred in
summer 2013, many with clearly stated demands which
have since been met by the Brazilian government.
http://en.wikipedia.org/wiki/2013_protests_in_Brazil
Facebook and Twitter mentioned as major tools for protest
organization and raising global awareness of the issues in
Brazil.
http://www.reuters.com/article/2013/06/21/us-brazil-protests-socialmedia-idUSBR
E95K18O20130621
Sao Paulo bus station attacked by protesters in October 2013.
World Cup referees arrested in 2010 – Several World Cup
referees from China were arrested for accepting bribes.
http://english.people.com.cn/90001/90779/90871/6921674.html
Italian professional league had a major match-fixing scandal
in 2006 and another in 2011.
http://en.wikipedia.org/wiki/2006_Italian_football_scandal
The potential of match-fixing during the World Cup is a
highly discussed risk.
http://www.grantland.com/story/_/id/8924593/match-fixing-soccer
With so much soccer, there is a high risk of a controversial
call by a referee changing the conversation during a match
or round of a tournament. A notable example of perceived
referee incompetence: the USA-Slovenia match in 2010.
http://msn.foxsports.com/foxsoccer/worldcup/story/US-robbed-of-World-Cup-wi
n-over-Slovenia-by-awful-referee-call
International soccer still does not use any new technology
to aid referees, so any situation where television cameras
can clearly see what a referee cannot could change the
narrative of a match. An example: the England-Germany
match in 2010 where the ball passed the goal line but was
not counted as a goal by referees.
http://espnfc.com/world-cup/story/_/id/5333533/ce/us/no-goal-england-refs-mis
s-first-half-call?cc=4716&ver=global
Drugs
It's more rare than in the Olympics, but some players fail
drug tests. This has a relatively low risk of changing the
discussion of the games.
http://espnfc.com/news/story/_/id/1536505/fifa-suspends-morocco-player-faileddrug-test?cc=4716
http://www.dailymail.co.uk/sport/football/article-2385581/Jamaica-footballer-sus
pended-failed-drugs-test-following-World-Cup-qualifier.html
http://www.bbc.co.uk/news/world-latin-america-24680283
Citizen protests have intensified as the World Cup
approaches, resulting in wounded civilians & policemen.
http://www.theguardian.com/world/2014/feb/16/brazil-world-cup-disaster-delays
-protests-deaths
Brazil‘s government has proposed reclassifying protests as
terrorist speech during the Cup.
http://www.presstv.ir/detail/351197.html
Social Media Regulations
Italy’s world cup players are barred from using Twitter.
http://sports.yahoo.com/news/soccer-no-tweeting-italys-world-cup-players-133
750298--sector.html
http://mashable.com/2014/01/05/australian-olympians-social-media-ban-sochi/.
England’s players have strict social media rules to prevent
unwanted unprofessional commentary from players that
Qatar’s preparations for the 2022 have been criticized for
treatment of primarily Nepalese migrant workers who are
building facilities under harsh conditions. Although this is
outside the 2014 World Cup, it is currently a major
conversation topic by international soccer watchers and
media.
http://www.theguardian.com/world/2013/sep/25/revealed-qatars-world-cup-sla
ves
In February, FIFA executives came close to kicking host
city Curitiba out of the Cup, a discussion that is rarely public.
http://www.theguardian.com/world/2014/feb/16/brazil-world-cup-disaster-delays
-protests-deaths
The roof of a brand new stadium in Salvador, Bahia, Brazil
partially collapsed before Confederations Cup matches.
http://edition.cnn.com/2013/05/28/sport/football/salvador-stadium-roof-brazil-20
14/
In November 2013, a crane constructing a new stadium in
Sao Paolo fell onto the stadium, killing two people and
causing major damage to the facility.
http://www.bbc.co.uk/news/world-latin-america-25127897
Construction on some new World Cup stadiums is late, with
bidding processes on some final construction elements
delayed in several cities.
http://espnfc.com/news/story/_/id/1576296/fifa-jerome-valcke-brazil-amid-stadiu
m-concerns?cc=4716
With matches occurring all over the country, domestic
transportation safety is an issue for the World Cup. Several
major bus crashes in Brazil this year sum to more than two
dozen fatalities, including some tourists.
www.navbug.com/world/all_bus_accidents_in_brazil.htm
Environment
Rio de Janeiro has common floods and mudslides outside the
urban area but close and large enough that they may be
cause for conversation. The floods in 2011 killed 903.
http://en.wikipedia.org/wiki/January_2011_Rio_de_Janeiro_floods_and_mudslides
http://sports.yahoo.com/news/trip-to-amazon-city-manaus-sums-up-u-s--s-badluck-at-world-cup-draw-195745597.html