changing landscape in portugal - Noticiaria – Um espaço de

Transcription

changing landscape in portugal - Noticiaria – Um espaço de
CHANGING LANDSCAPE
IN PORTUGAL
José Rodrigues Miguéis gathering
Rui Peres Jorge
Bad News: high unemployment
Unionized journalists
•  Unemployment rate: 25%
•  Free lancers: 12%
•  Precarious employment situation: 37%
Bad news : business models
Very difficult to find a business model that works:
•  “The abundance of information allowed by new
technologies [and new media companies such as
Facebook, Google, Youtube] and the conversion of
information consumers into information producers and
distributers dilutes the economic value of information that
can be captured by traditional business models”
•  Moreno, José (2015), “The economic value of information in the network society”, Centro de
Investigação e Estudos de Sociologia
Bad news : business models
Moreno has some interesting data on the declining value of
information
Autohoje, in 2013
•  Paper - 1 full page of advertisement: 1.500 euros for 10k
readers: 0,15 euros for contact
•  Website; banner in front page: 0.01 euros for each contact
• 
•  A 1 to 15 relation
The importance of scale: Facebook
•  Facebook: 1.800 million dollars a year for 1100 million users
=> revenue of 1,63 dollars/year/user
•  Had it only the 48 million NYT website users and it would
generate 78 millions dollars (23 times less)
Good news
The community is trying to find an
answer. Why?
•  One new “big” project
•  (Observador: partisan outlet, viral contents, and social media
focused);
•  Some changes in established outlets (paywalls, more focused
on viral contents, more social media management)
• 
•  And quite a few micro, niche and volunteer-based projects
Micro, niche and volunteer-based projects
•  Culture
•  Local volunteer-based projects
•  Generational/Tech & Tendencies
•  Individual projects
Culture
Canal 180
Gerador
Local volunteer-based projects
O Corvo
Rosa Maria
Generational/Tech & Tendencies
Vice
Shifter
Individual projects
If you walk the galaxies
A Laura escreve
Challenges
•  Still lacking a convincing, at least visible, business
models.
•  The frontier between journalism and information diffusion/
content production is getting blurred;
•  Less journalists, more technology
Noticiaria.com
Casa da Imprensa
whishes to contribute,
helping the community
to face the challenges
we are facing inside and
outside the media
outlets