Close Profile

Company profile…
Close up and personal…the journey
Close has come a long way from its more modest beginnings back in 2006. At the time of
incorporation only the two founders worked within the business full-time. Now thanks to sustained
growth and strong investment over the past eight years we employ many more and are
manufacturing on two continents.
The Company has kept its roots in Hertford, England just outside London. Here we operate a
6500ft2 unit, however due to continued growth we have outgrown our current premises and are
looking for somewhere bigger in 2015.
We are now selling our products in more than 25 countries worldwide and have over 2000
distribution points across several channels. Amongst our valued customers are some of the
biggest and most notable UK nursery and FMCG retailers; Mothercare, John Lewis Partnership
Group, Tesco, Argos, Asda Jo Jo Maman Bebe and Kiddicare. Internationally we also sell via , Pam,
TRU, Babyshop NO, Kids Emporium, Autour de Bebe, Aubert TKMAXX Drogerie Markt. We also sell
through some of the very best independent nursery specialists and online baby stores.
.
Good ideas for great parents…
Our philosophy…
Close up and personal…
Close have a passion for creating wonderfully
made and honestly considered products for
parents and the little miracles they nurture through
babyhood...
It is our genuine love of all things baby, alongside
our own passion for ’reproducing’, that has
created a range of award winning ideas,
designed and manufactured to exacting
standards in order to deliver the best
experience.
Close believe that parenting does not need to be
complicated, overwhelming or pressured and
because you love your little one, all the ingredients
are already in place...all you need is the
inspiration...
Good ideas for great parents…
A closer look at our brands…
More about Close Caboo…
How long has the Caboo carrier been in the market…
•The Close baby carrier (previous name for Caboo) was launched in 2007 , it was one of the first soft
carriers to be accepted into the mainstream nursery market and widely available on the high-street and
has gone on to establish a new bench mark for soft carriers within the industry being the UK’s premiere soft
carrying brand.
What type/style of carrier is a Caboo…
•The Caboo + organic is a hybrid jersey carrier, it gives the wearer the positioning and comfort of a stretchy
wrap but with no need for tying thanks to our clever rings. The DX is the next evolution of soft carrying, it is a
fusion of soft ness and structure giving the the user the best of both worlds. Now with NCT our brand new
entry level ‘lighter 'carrier there is a Caboo to fit every budget and lifestyle!
Who is Caboo suitable for…
•All parents and parents to be looking to carry their little ones in the best possible position and benefit from
carrying hands free from day one until there little ones are toddling and independent.
Our brand positioning…
• There isn’t one carrier out there that does it all, with most 5 in 1 style, front to back carriers we believe
babies positioning in those formatives weeks and months is compromised (even with the use of inserts) which
is when parents will get the most benefit from carrying their little ones. As a brand we are committed to
providing the best possibly front carrying experience for Mum or Dad but more importantly the optimum
positioning for their precious newborn from day one (5lbs 2.3KG upwards) through to independence.
Good ideas for great parents…
Caboo carrier the range at a glance…
Our original and most celebrated carrier…
Scan for video
Still our most celebrated and flexible carrier, it provides the luxury and
softness of 100% organic material next to baby, due to the wider
straps it is perfect for those wishing to breastfeed in the carrier.
*One size fits all Xsml - Xlge
100 % CERTIFIED ORGANIC COTTON SLUB DYED USING OEKO-TEX
STANDARD DYES
Good ideas for great parents…
Our …
The Daddy of soft carriers….
Scan for video
* One size fits most Xsml - Lge
A hybrid this carrier is a fusion of softness and structure, 100% Caboo it
provides all the same positioning and closeness as our tried and tested
= organic but with some new ideas, modern materials and a little more
structured support for baby and wearer.
Good ideas for great parents…
Our newest entry level carrier…
Designed in collaboration with the UK’s largest
parent charity….
Scan for video
Material composition:
65% cotton, 35% polyester
* One size fits most Xsml - Lge
Perfect for parents wishing to make the most of carrying in those first
months when carrying is easiest and most practical , it is great for those
looking for a lighter cooler carrying experience as well as those
parents looking for a simple affordable carrier that doesn’t break the
bank!
Good ideas for great parents…
What makes us the UK’s no 1 soft carrier brand…
•
User friendly – no assistance required baby can easily be put in and taken out by one person
•
Very easy to use – pops on over head, like a t-shirt: simply pull fabric through rings to tighten
•
Correct Physiological (M position ) baby is held high and close, with excellent support for baby’s developing hips,
head and spine
•
Closeness from day one… Caboo is particularly well suited to newborns and is one of the only carriers that may
be used straight from birth 2.3 KG/5lbs prem baby) upwards
•
Fully adjustable - Caboo is very flexible and will adjust to fit most adults and body shapes and tightens to fit you
and baby exactly
•
Wide soft straps – distribute baby’s weight evenly over both shoulders for extra comfort and reduced strain for
the wearer
•
Unlike some carriers you can easily maintain Visual contact with little one when carried
•
Safe Hands free carrying great whether indoors or out and about
•
Multiple front carrying positions including discreet breast feeding support
•
Caboo’s are small and compact to store or pack when travelling.
•
Complies with Ticks for safe carrying , BS EN 13209 –2: 2005 and TR16512
•
All fabrics dyed using Oeko - Tex dyes, guaranteed harmless to infants
Good ideas for great parents…
Unrivalled shelf presence…
The Close brand has an
unrivalled strength
and shelf presence, the
packaging clearly
communicates the natural
and ecological
credentials of the brand as
well as the high quality nature
of the product offering.
Our brand narrative and bite
sized information gives the
consumer all the Information
they need at point of
purchase and re-assures
them of the very best
customer experience.
Retailer support
available

Branded Caboo video

Printed NCT demo carrier

Instructional videos

Branded shelf barkers

Jigsaw mannequins

Weighted demonstration doll - baby Jack

Material swatches

Training/induction manual for staff

Staff prompt sheet

New A5 sign (leaflet holder)

Practitioners guide and leaflets

A4 laminated infographic about “the
Benefits of Babywearing”