Build a Winning Partner Program

Texas Association of Partners in Education
Partnership Toolkit: A 10-Step
Partnership Model
Jennifer Peters, Executive Director, TAPE
Mark Franke, President, Relatrix Corporation
About TAPE
TAPE provides leadership and expertise for
schools, families, businesses and
communities to build partnerships that
enhance student success.
About Relatrix




Online Contact Center solutions
Cloud-based software services
Notification, eNews, volunteer & partner
management in one system
Superior service
The Leader In Online Contact Center Solutions
Program Back Story... Poudre Schools




College town
Active Chamber
Large non-profit &
faith community
Career & Tech Ed
The Leader In Online Contact Center Solutions
Program Back Story… Adams County



Multiple districts
Faith community
Early childhood
emphasis
The Leader In Online Contact Center Solutions
TAPE Research Findings
Best Practices in Collaboration
 Shared mission
 Diversity of stakeholders
 Skilled facilitation
 Strong relationships
 Community support
 Student-focused
 Data and evaluation
 Strategic plan
The Partnership Spectrum
Trust and Time
Turf Wars
Network
Coordinate
Cooperate
Collaborate
Exchange
Information
Exchange
Information
AND
Harmonize
Activities
Exchange
Information
AND
Harmonize
Activities
AND
Share
Resources
Exchange
Information
AND Harmonize
Activities
AND
Share Resources
AND
Enhance Partners
Capacity
Source: Chrislip, 2005
Step 1: Raise Awareness



Targeting the Right Stakeholders
Asking the Right Questions
Planning the Right Activities
Step 2: Assess Needs


What is needed and why?
Strategic, not reactive, assessment
Index of Common Needs




Include school input
Develop catalogue of resource
categories
Cross reference to all district
programs
Validate with partners
The Leader In Online Contact Center Solutions
Step 3: Set Goals and Objectives


Broad to specific
Importance of alignment
Step 4: Design Program


Activities derived from goals and objectives
Broad range of possible activities
Consider The Partners View



Organizational Mission (Church & NFP)
Building skilled/motivated workforce
Return-on-investment
The Leader In Online Contact Center Solutions
Step 5: Program Management


Clearly define roles, responsibilities, and
administrative structure
Have evaluation plan in place from beginning
Having a System Can Help




Recruit and register partners online
Combine outcomes with online volunteer
management
Well-defined resource categories improve
communications
Track outcomes for planning
and further promotion
The Leader In Online Contact Center Solutions
Get Internal Audience Commitment



All district programs that work w. partners
School administration
Campus staff
The Leader In Online Contact Center Solutions
Step 6: Recruit Partners


Engagement of people and resources
Needs to match identified goals and
objectives
Step 7: Assign Resources


Match right people with the right job
Match right resources with the right need
Matching resources & needs
Community
Partners
Offers
Faculty
& Staff
Requests
The Leader In Online Contact Center Solutions
Registered partners
• Upload business logo &
corporate details
• Browse by business
name
• Track active offers from
partner & employees
Create Resource Offers
• Search or filter by partner,
category or expiration
• Create new offers as a
partner or employee
• Contact offeror or email
to a friend
The Leader In Online Contact Center Solutions
Respond to Resource Requests
• Campus staff create requests
• Filter request list by school
category or expiration
• Contact teacher or admin
to offer assistance
The Leader In Online Contact Center Solutions
Step 8: Orientation


Prepare people for involvement in program
“Big picture” view as well as practical and specific
Partner volunteers? – No problem
 Background Checks
 School Volunteer Opportunities
 Record of volunteer hours
 Kiosk sign-in at campuses
The Leader In Online Contact Center Solutions
 Partner Newsletter
 Share It! docs library
 Event calendar & FAQs
 Survey feedback & forms
Step 9: Training


Explain, explain, explain
Remember their perspective
Step 10: Monitor and Evaluate


How will we know that we’ve been
successful?
Monitor and adjust
Providing Data For Planning
• Track successful
completion of activity for
offers or requests
• Gather quantitative
feedback on students, hours
and value
• Include qualitative
feedback
The Leader In Online Contact Center Solutions
To learn more
Visit TAPE
Visit Relatrix
www.tape.org
Jennifer Peters
[email protected]
512-473-8377
www.relatrix.com
Mark Franke
[email protected]
800-570-6234