AMERICHIP

AMERICHIP
Staying Relevant through Innovation
Multisensorize
Digitize
Mobilize
Productize
Americhip Inc. | (310) 323-3697 | www.americhip.com | [email protected]
WHO IS AMERICHIP?
Started from a Houston apartment in
1987. Today, Americhip is a global
organization, operating in 20 countries
on 6 continents.
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Started with humble LED
Found a niche embedding technologies into print
Today, Americhip works with Global Fortune 1,000
Brands and their Ad Agencies
WHAT WE DO
Americhip delivers solutions that engage audiences on a sensory level. We
design, develop, & manufacture innovative communications tools to empower
global brands and agencies.
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Print Collateral
Magazine Inserts
Direct Mail
Digital Signage & Content Creation
Software Development
Retail POP Displays
Gift Card Programs
Visual Merchandising Solutions
Custom Packaging
INTEGRATING TECHNOLOGIES INTO VARIOUS
FORM FACTORS TO INCREASE BRAND
AWARENESS:
Technology
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VIP Live
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Video In Print
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Audio
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Lighted
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Dimensional/ Pop Ups
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Paper Engineered
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Materials
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Webkeys
Form Factors
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Magazine Inserts
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Print Collateral
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Consumer Mailers
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Packaging
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Direct Mailers
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Point-of-Purchase Displays
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Gift Cards
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Corporate Communications
IMPACT & SOPHISTICATION
THROUGH TECHNOLOGY
INNOVATIVE TECHNOLOGIES
DEMONSTRATE PROVEN RESULTS
MATERIALS
LED
AUDIO
VIDEO
PRODUCTION TIME + COST
Digital Technology Evolution
MOBILE
WEB
PAPER ENGINEERING & POP UPS
PAPER ENGINEERING & POP UPS
PAPER ENGINEERING & POP UPS
AUDIO & LIGHTS
Miller 64
Audio Insert
Thierry Mugler LED 3D
Environment Direct Mailer
San Manuel Audio
Direct Mailer
Yellow Tail LED
Magazine Insert
Michelin
Back-Lit LED Table Tent
Black Angus Beef
Audio & Lighted Wind Sensor
Direct Mailer
VIDEO IN PRINT
Embedding Live Video Player in Paper
Bonnie & Clyde
Media Kit
Hugo Boss
Seasonal Launch
Versace
Look Book
Chico’s
Seasonal Launch
CBS & Pepsi Max
Magazine Insert
Flower – Drew Barrymore
Perfume Product Kit
Check out the Bacardi Vodka and Dolce & Gabbana Magazine Insert in Vogue
VIP: LIVE
Adding 3G Module to our Video Module
Microsoft Wi-Fi Hotspot
Magazine Insert
CW Twitter in Print
Magazine Insert
Direct Connect
Instant Call Button
Check out another VIP Live execution: RSA Live Quote Magazine Insert
Dell Video + Mobile
Direct Mailer
BROAD SOLUTIONS-BASED PRODUCT LINES
Broad Range of Applications
VIDEO IN PRINT - VIDEO SLATE
4.0 Communications Portal
VIDEO IN PRINT - VIDEO SLATE
3.0 Live: Web-Enabled
VIDEO IN PRINT - VIDEO SLATE
2.0 Live: Call/Text
VIDEO IN PRINT - VIDEO SLATE
1.0 Pre-Programmed Video
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Wholesaler Desktop Communication Device
Showroom Display
Patient Communications Portal
Digital Concierge
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Owner’s Manual
Digital Brochure
Product / Service Launch
POS Display
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B2B Business Development
Corporate Training Device
Equipment Maintenance & Troubleshooting
Pharmacy Re-Order Device
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Advertising
Marketing
Promotions
Direct Mail
NEW TECHNOLOGIES
Connect your Print Collateral to Mobile Devices
Continue your brands message by adding any of these technologies to your print campaigns
NFC
Near Field Communication
With a NFC enabled reader, tap
the tagged collateral to launch a
website, send special offerings,
provide more information on your
product or brand.
Add NFC to a Americhip Solution!
• Direct Mailers
• Magazine Inserts
• Brochures
• Books
Near Field Communication
BLE
Bluetooth Low Energy
BLE allows you to communicate
wirelessly between your print collateral
and mobile device.
Simply download a BLE app on to a
mobile device to receive push
notifications when standing within the
proximity of the BLE module.
Add BLE to a Americhip Solution!
• Direct Mailers
• Magazine Inserts
• Brochures
• Books
Bluetooth Low Energy
RFID
Radio Frequency Identification
Incentivize your customers to come back into
the store with a direct mailer, brochure,
magazine insert.
Bring your print collateral to a store or special
event to reveal a secondary message. Place
the printed piece next to the in-store reader to
continue the product story by revealing
additional information.
Add RFID to a Americhip Solution!
• Direct Mailers
• Magazine Inserts
• Brochures
• Books
Radio Frequency Identification
Sound Like? Look Like? Smell Like?
Americhip has done it again. Who else could successfully match a sound to a soft drink? And show
dimension by way of a super pop-up presentation? And add scent to incorporate cola buyers’ sense of
smell?
For its exciting new drink Diet Pepsi Jazz, Pepsi and its ad agency OMD wanted an extraordinary print
experience. Subscribers to People Magazine opened their October 16th issues and like the first twist of a
new soda bottle: Fssst! They were in for a completely fresh sensory experience.
It was the magic of multisensorizing, and we put it to work in full force. After letting consumers see, hear and
smell the new cola, this ad leads them right to store aisles. They had to taste it.
The “Starch*” data proves it:
#1 Ranking among All Ads in “Noted Score”: 96% (52% above median score for ads)
#1 Ranking among All Ads in “Associated Score”: 94% (65% above median score for ads)
#1 Ranking among All Ads in “Read Some Score”: 90% (131% above median score for ads)
#1 Ranking among All Ads in “Read Most Score”: 54% (218% above median score for ads)
Noted
The percentage of readers who remember having seen the ad – a measure of stopping power.
Associated
The percentage of readers who associated the insert with the advertiser – a measure of branding.
Read Some
The percentage of readers who read at least part of the ad – a measure of interest.
Read Most
The percentage of readers who read more than half of the ad’s copy – a measure of reader involvement.
* GfK NOP, the leading global marketing research and consulting firm, conducted a “Starch” Readership Report that compared the impact of the Diet Pepsi
Jazz Insert against all of the other ads in the publication.
Multisensorize™
888-702-3382
[email protected]
www.americhip.com
MULTISENSORY TECHNOLOGY – AUDIO & DIMENSIONAL
What does your brand
MULTISENSORY TECHNOLOGY – AUDIO & DIMENSIONAL
Multisensorize your next insert.
84% of readers confirm Jazz insert more likely to grab attention
In comparison with a standard print magazine ad, which best describes your feelings about the Jazz insert?
Much more likely to catch my attention
More likely to catch my attention
68%
Neither more nor less likely to catch my attention
Less likely to catch my attention
16%
Not stated
3%
4%
9%
83% find Jazz insert “extremely effective” or “effective”
How effective do you feel the music, pop-up and scented
technologies are in conveying the essence of the new Jazz product?
Find insert extremely effective
52%
31%
Find insert effective
Find insert not effective
Not stated
15%
2%
83% of readers interact multiple times with Jazz insert
When you first saw the insert, how many times did you open it?
Opened insert 6 times or more
26%
57%
Opened insert 2-5 times
Opened insert 1 time
Did not open insert
2%
Not stated
4%
11%
Multisensorize™
888-702-3382
[email protected]
www.americhip.com
Half of all readers “significantly more” or “more interested”
in Diet Pepsi Jazz
After seeing and hearing this musical, pop-up insert how would
you describe your interest in the new Jazz product from Diet Pepsi?
36%
Significantly more interested in product
42%
More interested in product
15%
Neither more nor less interested in product
Less interested in product
Significantly less interested in product
1%
Not stated
2%
4%
76% Pass Along
After seeing the Jazz insert how many people did you show it to?
Showed insert to 2 or more people
Showed insert to at least 1 other person
Did not show to another person
50%
Not stated
26%
2%
22%
* All data taken from "Starch” Readership Report of the October 16, 2006 issue of People magazine.
Multisensorize™
888-702-3382
[email protected]
www.americhip.com
MULTISENSORY TECHNOLOGY – AUDIO & DIMENSIONAL
The results speak for themselves.
MULTISENSORY TECHNOLOGY – AUDIO
Multisensorize your insert
with Audio
Add Audio for Unprecedented Results
For maximum impact have Americhip produce an audio insert that incorporates your audio logo, licensed music,
voice-over from a television spot or other custom audio clip. Americhip worked with Kaplan Thaler to produce an
audio insert for Procter & Gamble’s Clairol Herbal Essences. When opened, the insert sang the conditioner’s new
ingredient, Hawafena, to the tune of the Hallelujah Chorus. The results were unprecedented:
Noted: 100%
Associated: 100%
Read Some: 100%
“In the many years of looking at print advertising readership scores, no one currently working for Starch can
remember ever seeing an ad that earned the 100% level for any three of the Starch measures. We believe
that [this] is the highest scoring ad that we have studied in the past 30 years, at least.” – Philip W. Sawyer,
Senior Vice President, GfK NOP
90% Pass Along Value
88% Reopened the Singing Insert
After reading and hearing the Herbal Essences Singing ad,
how many people did you show this ad to or talk about
the ad to?
After reading and hearing the Singing ad, how many more
times did you reopen and listen to the singing ad?
10 or more times
10 or more people
6 - 9 times
6 - 9 people
2 - 5 times
2-5 people
1 other
person
Other
16%
14%
55%
17%
12%
Other
48%
9%
19%
10%
* All data taken from "Starch” Readership Reports.
Multisensorize™
888-702-3382
[email protected]
www.americhip.com
with Dimension and Materials
Grab Attention with Dimension and Materials
Add another dimension to print with Americhip’s paper-in-motion and tactile materials inserts. Our team of
on-staff paper engineers will work with your creatives to design a wholly customized dimensional insert, or
choose from hundreds of stock designs.
Americhip's Flippit Insert ranked #1 among all ads in the key category ‘Read Most/Noted Ratio.’
“The ‘Read Most‘ score is the most important of the readership measures because it is a gauge of reader
involvement with the ad. A fair amount of anecdotal evidence has strongly indicated that a close relationship
exists between purchase behavior and ‘Read Most’.” – Philip W. Sawyer, Senior Vice President, GfK NOP
Americhip’s Bubble Wrap Ad for Aquafina ranked #1 in both ‘Noted Score’ and ‘Associated Score.’
“As a direct result of seeing the Aquafina Bubble insert, more than 3/4 of readers reported their interest in the
Aquafina product had increased.” – Deirdre Celestino, Research Manager, Starch Communications, GfK NOP
84% Interacted Multiple times with the Flippit Insert
94% of Readers Found the Bubble Insert “Innovative”
After seeing it originally, how many more times times did
you pull the tab to open and close the PBS Flippit insert?
Which of the following phrases best describes your feeling
about including the bubble wrap in the Aquafina Insert?
10 or more
It’s a very innovative way to market a product
6 to 9
It’s a somewhat innovative way to market a product
2 to 5
It’s not a very innovative way to market a product
1 time
It’s not an innovative way to market a product
Not stated
Other
66%
5%
51%
28%
26%
16%
3%
2%
2%
1%
Multisensorize™
888-702-3382
[email protected]
www.americhip.com
MULTISENSORY TECHNOLOGY – DIMENSIONAL & MATERIALS
Multisensorize your insert
THANK YOU
Kevin Clegg
President, Americhip
310-323-3697 | www.americhip.com
Americhip Inc. | (310) 323-3697 | www.americhip.com | [email protected]