OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”® (known as

SPONSORSHIP OPPORTUNITIES:
OLD SCHOOL, LLC [OSLLC] is the company and driving force
behind the successful and popular “OLD SCHOOL SATURDAY”® events.
OSLLC has leveraged their marketing, branding, and the event experience to
embrace all that is considered “OLD SCHOOL” to our diverse, urban
audience. OSLLC has successfully tapped into an enthusiastic “retro
nostalgia” for 1980s music, fashion, and culture. OSS events present an
attractive sponsorship and brand-building opportunity for your organization.
OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”®
(known as “OSS”)
• “Best Thing To Do On Saturday Night”: Atlanta Magazine (Dec-2006)
• Description: OSS is a large, private party/event hosted at upscale locations and
venues. Guests enjoy a diverse party environment with music they love
and remember from yesteryear. The festive atmosphere also includes dancing,
mingling, cash bars, lounge areas, VIP sections, birthday celebrations, and
extensive sound, light, and video production. The OSS tagline/motto is:
"ALL Old School Music. ALL Night. ALL That."
• Music: The “old school” music is the actual star attraction of OSS events. The DJs
cover a library of music from different eras (including 1970s, 1980s, and some
early 1990s). The playlist at OSS is often described as "The Soundtrack of Your Life."
• Venues/Locations: Patrons & attendees look forward to OSS being hosted
at different locations every month. This variety is part of the OSS formula for success.
Event locations have included Westin Peachtree Plaza, Sheraton Atlanta Hotel,
Woodruff Arts Center, Grand Hyatt Hotel, Renaissance Atlanta Hotel,
Ritz-Carlton Hotel, 755 Club at Turner Field, and others.
• Attendance: Over 30,000 persons attend OSS per year.
OUR CUSTOMER DEMOGRAPHICS:
• Database & Clientele: Affectionately known
as the “Old School Nation” with over 15,000 registered
subscribers (opt in). Urban audience of diverse professionals.
• Gender: 60% female and 40% male.
• Education: 70% with college education or higher.
• Age Ranges: Ages 30 & under (38%), Ages 31-40 (49%),
Ages 40 & over (13%).
OUR COMPANY:
• Georgia Limited Liability Company (Organized in 2003).
• Event production, marketing, and entertainment company focused on an upscale,
diverse, urban audience and emphasizing “OLD SCHOOL” culture/music.
OSLLC_sponsorship_09122007
• Ethnicity/Nationality: 82.4% Black/African-American,
5.5% Multi-Racial/Other, 3.5% White/European,
3.1% Caribbean/West Indian, 2.3% Hispanic/Latino,
2.0% Asian/Pacific-Islander, and 1.2% African (Non-American).
• Management team shares over 55 years of collective event production,
brand-building, and marketing expertise/experience.
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357
www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.
SPONSORSHIP OPPORTUNITIES:
Sponsorship Levels & Values
We have three levels of brand-building sponsorship
levels that present clear & valuable opportunities for YOUR BRAND.
PRESENTING
GOLD
SILVER
$10,000 Per Event
$5,000 Per Event
$2,500 Per Event
Value Description:
Value Description:
Value Description:
• Most effective branding-building
opportunity and positive association
with established OSS event.
• YOUR BRAND “presents OSS.”
• Prominent placement on website,
email broadcasts, full color UV coated
flyers, radio adverts, and print ads.
• Active links to your website on
oldschoolsaturday.com.
• Full opportunity for on-premise
product/brand displays, demos, and
special exposure.
• YOUR BRAND listed & featured on all
print advert materials (full color UV
coated flyers).
• YOUR BRAND listed & featured on all
print advert materials (full color UV
coated flyers).
• Brand listed on all web marketing
& e-mail materials.
• Brand listed on all web marketing
& e-mail materials.
• Opportunity for on-premise product
distribution, brand displays, demos,
• Active links to your website on
oldschoolsaturday.com.
and special exposure.
• Brand & logo featured on event
photos posted on Old School Online
Photo Gallery [excellent post-event
brand exposure].
• Dedicated VIP reception area.
• Active links to your website on
oldschoolsaturday.com.
• Brand & logo incorporated in event
video production (usually on large
12-14 foot screens). Logo also
• 25 complimentary tickets to OSS
event for your guests ($500 value).
• 15 complimentary tickets to OSS
event for your guests ($300 value).
incorporated in video production
featured on additional plasma screens
at event.
OSLLC_sponsorship_09122007
• Corporate & logo featured on event
photos posted on Old School Online
Photo Gallery [excellent post-event
brand exposure].
• 50 complimentary tickets to OSS
event for your guests ($1000 value).
Valid as of September 2007.
Packages, options, descriptions, and dollar amounts are subject to change pursuant to OSLLC discretion.
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357
www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.
SPONSORSHIP OPPORTUNITIES:
Other Options For Your Brand
We have other creative vehicles for brand-building approaches that
also present valuable opportunities for YOUR BRAND.
STAFF SHIRTS
PROMO CDs
VIP LOUNGE
$1,500 Per Event
$2,500 Per CD Production
$4,000 Per Event
Value Description:
Value Description:
Value Description:
• YOUR BRAND/LOGO will be
prominently featured on the back of our
very popular OLD SCHOOL shirts.
• Promotional Mix CDs will be produced
by our DJs featuring:
• YOUR BRAND listed as the presenting
sponsor of “VIP LOUNGE” area at OSS
event.
• The shirts will be worn by entire staff:
✓ Front door cashiers
✓ Greeters
✓ Volunteers
✓ DJs
✓ Coat check staff
✓ Customer service team
• Shirts will also be worn by street
marketing/promo team throughout the
month during the preceding weeks as
we promote the event.
✓ Introductory mentions of your
brand and website
✓ Periodic mentions throughout the
CD: “Sponsored by” or “Brought
to you by”
✓ Prominent logo placement on CD
cover/sleeve and on CD label.
• 500 CDs will be produced and
distributed at the OSS event &
throughout the month.
• CDs are for promotional usage only
and distributed FREE of charge.
• Lounge would include:
✓ Appetizer offerings for guests
✓ Prominent signage of your brand
✓ Soft seating in lounge format
✓ VIP cash bar
✓ Opportunity for spokes-model
greeters and or agents further
promoting your marketing
objectives.
• Past CDs have been very popular and
enjoy ongoing playtime by guests long
after the event (in cars, office, home,
and elsewhere).
OSLLC_sponsorship_09122007
Valid as of September 2007.
Packages, options, descriptions, and dollar amounts are subject to change pursuant to OSLLC discretion.
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357
www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.