Amadeus Instant Search

Amadeus Instant Search
© 2014 Amadeus IT Group SA
overview
ACO Russia
Grach Muradyan
MOW, December 2014
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LFS challenges
Low Fares Search – major online service
Ø
Ø
Important competition factor
LFS dilemma: response time vs. data accuracy
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Short response time: based on pre-computation
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Longer response time: real time processing
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2
Dynamic situation with availability on critical flights
More actual data – still risk of loosing last seat available
© 2014 Amadeus IT Group SA
Ø
LFS challenges
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3
Two Amadeus product lines in LFS
Real time processing: preceding the booking
process
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MasterPricer / MasterPricer Calendar
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MetaPricer (meta-search)
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FlexPricer (airline direct channel)…
Pre-computated data: inspiration / Instant Search
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Extreme Search
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Featured Results
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MasterPricer Instant (planned for 2015)…
© 2014 Amadeus IT Group SA
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LFS challenges
MasterPricer – dynamically created recommendations
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Multi-stage processing
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4
Journey Server
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Route Explorer
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Connection builder
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Availability Server
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Fare Server
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Sweeper
© 2014 Amadeus IT Group SA
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LFS challenges
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MasterPricer average response time: 4089 ms
Depending on the MP options used
© 2014 Amadeus IT Group SA
Ø
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LFS challenges
Ø
Average time for Extreme Search reply: 39 ms
100 times faster vs. MasterPricer
© 2014 Amadeus IT Group SA
Ø
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Retail
Interactive
queries
Massive Platforms
…
Massive
Search
Platform
…
Massive
Computati
on
Platform
Plugins
Price Feed
Bulk
results
Schedules
OAG
…
IB
Poll
U
X
…
C
…
Instant Transactions
Journey
Server
Availabi
lity
Server
B
Content aggregator local
cache
(Hotel, LCC, etc.)
Presentation layer .COM
Standard Transactions
Pricing
and
Shopping
Platform
Fare Search
Engine
A
F
AVS
L
H
B
A
Avail.
Cache
Calculator
A
Transaction Based Processing
B
Pre-Computation Based
Processing
C
Ultra Fast Index Search
Transactional
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Price Data Feed
Fare
Data
Base
ATPCO
(Public and
Cat35 Fares)
FareXpert
(Private Fares)
…
© 2014 Amadeus IT Group SA
A
Extreme Search: computation results
1 Cube per Origin
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683 € – LH – Cheapest
709 € – SU – Direct
© 2014 Amadeus IT Group SA
Destinations
MOW
Extreme Search: key features
Ultra fast response time (40 ms + network)
Accuracy (90% with 2% tolerance)
Up to 1500 results in one reply
Open query (only origin is mandatory)
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© 2014 Amadeus IT Group SA
Fixed cost (for a given data volume)
Extreme Search: offer page
© 2014 Amadeus IT Group SA
“I want to go on vacation to Bali, but
when is the best time of the year to get
a cheap price?”
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Extreme Search: offer page
© 2014 Amadeus IT Group SA
“I’ll treat myself with a travel to a place
far away... Where can I go within my
budget of €900?”
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Dynamic Marketing
Travel Agency
Marketing Team
Campaign Admin
Batch
Computation Template
URL Mapping
Cheapest Flights to Bangkok
$499
Landing Pages
Easy Travel
Easy Travel
Easy Travel
Q
Q
Q
Landing Page
Templates
Origin
Destination
+ More Options
Q
<header>
<img>
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Easy Travel
© 2014 Amadeus IT Group SA
Creation
+ Refresh
Mobile application
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Corner project: XS + MP = success
Ø
For iPhones & iPads
Ø
Free -> in App Store
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First launched in Aug 2014
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Android version to follow
© 2014 Amadeus IT Group SA
Ø
Amadeus Featured Results
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1 transaction: 4 instant results
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Fastest recommendation
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Cheapest recommendation
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Most popular flights based on wisdom
of crowd
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Information tags for each result
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Low Seat Availability creating emergency to
book
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Popularity Rating demonstrating the value of
the choice
Page 14
© 2014 Amadeus
Ø
Sponsored result for a good deal
Featured Results: flow
Pre-shopping step
Shopping step
2
Extreme search webservice query with
Featured Results
embedded Business
intelligence (Popularity
of the destinations)
FR
price
results
cache
Featured Results
(FR) precomputation
platform
160€
140€
120€
100€
80€
60€
40€
20€
0€
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14
12
10
8
6
4
2
0
Subsequent shopping
query:
- Instant
- Mono-destination
- Mono dates,
- 4 bookable
recommendations
3 Simultaneous live
shopping query:
Master Pricer
Travelboard
© 2014 Amadeus
1
Paris
Barcelo
na
Popularity %
Cheapest Price
Live
process
Featured Results: popularity
Ø Business intelligence within the flight search process
Ø Combining different criteria
MIDT
Page 16
All indirect bookings
(agents) tickets (from
any GDS)
12/07/2014
LON -> NYC
MIA -> REK
…
Travel
solution
Nb
Booking
s
Travel
solution
Nb
Bookings
Travel
soluti
on
Nb
Booking
s
DL 155
65
UA 784
13
…
…
BA 240
98
AA 420
28
…
…
© 2014 Amadeus
Data
source
Featured Results: offer page
Featured Results: offer page
© 2014 Amadeus
Thank you !
Page 19
LFS: MasterPricer flow
Behind MP request: processing a cascade of transactions
»
A number of servers involved
»
All calculations - in real time
© 2014 Amadeus IT Group SA
»
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