Magazine Preview - India Retailing Book Store
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Magazine Preview - India Retailing Book Store
INDIAN SUBCONTINENT I Vol 4 No 7 I July 2012 Editor-in-Chief Editorial Director Publisher Managing Editor & Assoc. Publisher Amitabh Taneja R S Roy S P Taneja Ritoo Jhha Deputy Editor Aradhana V Bhatnagar Chief of Bureau (Mumbai) Nivedita Jayaram Pawar (Sr Assoc. Editor) Senior Correspondents Isha Gakhar Shikha Swaroop Vandana Thakur Correspondents Shubhra Saini (Kolkata) Roshna Chandran (Bangalore) Business Development Assoc. Vice President (West) Assoc. Vice President (East) Assoc. Vice President (South) Manager (West) Manager (East) Executive (North) Business Coordinator Circulation & Support Assoc. VP - Circulation & Subscription General Manager - Administration Sr. Manager - Circulation Dy. Manager - Operations Sr. Executive - Subscriptions Santosh Menezes Piyali Roy Oberoi Suvir Jaggi Vinita Masurkar Kaushik Karmakar Subrata Kumar Mohanty Farah Deeba Anil Nagar Hemant Wadhawan R P Singh Rajesh Kumar Kiran Rawat Creatives Art Director Pawan Kumar Verma Sr. Layout Designer Rati Mathur Sr. Photographer Vipin Kardam Production General Manager Manish Kadam Sr. Executive Ramesh Gupta For Subscriptions: [email protected] Salon International, Italy: Publisher: Giuseppe Tirabasso, Editor-in-chief: Claudia Stagno Redazione, Amministrazione, Pubblicità, M.T.E. Edizioni S.r.l.-Via Romolo Gessi, 28 – 20146 Milano, www.salon-international.net IMAGES Multimedia Pvt Ltd Delhi: S-21, Okhla Industrial Area Phase II, New Delhi 110020 Ph: +91 11 40525000, Fax: +91 11 40525001 email: [email protected] Mumbai: 1st Floor, Bharat Tin Works, Opp. Borosil Glass Works, Off. Military Road, Marol Maroshi, Andheri(E), Mumbai 400 059 Ph: +91 22 42567000, 29200043/46, Fax: +91 22 42567022 Email: [email protected] Bangalore: 523, 7th Cross, 10th Main, (Jeevanbhima Nagar Main Road), HAL 3rd Stage, Bangalore 560 075, Ph: +91 80 41255172/41750595/96, Fax: +91 80 41255182 Email: [email protected] Kolkata: 30-B, Anil Roy Road, Ground Floor, Kolkata 700 029 Ph: + 91 33 40080480, Fax: +91 33 40080440 Email: [email protected] Salon India brings to you yet another exciting issue. From a cover story on hair colour predominating the Indian scene to exhaustive interviews with the LA-based hairstylist extraordinaire Lorenzo Martin and the beautiful make-up artist Pati Dubroff, there are enviable and awe-inspiring Glamour pages that you would like to replicate. Agnes Chen, the owner and hairstylist at Pappion Salon & Wellness and Buttery Pond in Mumbai and also a technical consultant with Streax Pro - shares her journey. As the season brings forth several skin-related worries, salons and spas have come up with special monsoon packages for their clients. Do take a look... In Brand Focus, we have Vineet Kapoor of O3+, the skin care brand, and Shahnaz Husain, the queen of herbal formulations, who give you a peek into their business strategies and more. In Visual Dynamics, the Banyan Tree Spa in Singapore will take your breath away. Created by the Group’s design arm, Architrave, the place truly has exemplary asthetics which work to make it a restive abode for the weary soul. This month’s Success Story is on Rahul Bhalchandra, owner of R&R Salons and the chain of salons called You Look Good! (YLG) in Bengaluru and Pune. The young entrepreneur has changed the game by involving private equity players in the beauty and wellness business. His pearls of wisdom are really commendable. If you want your clients to return to your salon or spa again and again, Julie Eldrett and Rod Anker, both, throw light on two critical aspects – listening to your client is important, as is caring for the equipment and tools in your salon. So take heed of this invaluable advice and mark your progress! All this apart from the regular sections like new stores and salons launched, the latest trends in hairstyles and make-up, and more in this issue. Business Development Associates: Ludhiana: Hemant Gupta, Ph: +91-9814019745 Chennai: S Venkataraaman, Ph: +91-9444021128 All material printed in this publication is the sole property of M.T.E. Edizioni, Srl or Images Multimedia Pvt. Ltd. or both and each of them have copyrights on their respective materials. All printed matter contained in the magazine is based on the information from those featured in it. The views, ideas, comments and opinions expressed are solely of those featured and the Editor and Printer & Publisher do not necessarily subscribe to the same. Printed & published by S P Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at Aarvee Printers Pvt. Ltd., B-235, Naraina Industrial Area, Phase – 1, New Delhi 110028 and published by S P Taneja from S- 21 Okhla Industrial Area Phase – 2, New Delhi.110020 Editor: Amitabh Taneja In relation to any advertisements appearing in this publication, readers are recommended to make appropriate enquiries before entering into any commitments. Images Multimedia Pvt. Ltd. does not vouch for any claims made by the advertisers of products and services. The Printer, Publisher and Editor-in-Chief of the publication shall not be held for any consequences in the event of such claims not being honored by the advertisers. All rights reserved. Reproduction in any manner is prohibited. All disputes are subject to the jurisdiction of competent courts and forums in Delhi/New Delhi only. Salon International does not accept responsibility for returning unsolicited manuscripts and photographs. Contributions and editorial comments: [email protected] Visit us at www.imagesbusinessofbeauty.com Amitabh Taneja Editor-in-Chief, Salon International, India Hair: Brooks and Brooks Photo: Yusuke Miyazaki Make-up: Aga Mega ;9,5+: 24 ;OLH^LPUZWPYPUNSVVRZVM[OL)VSS`^VVKKP]HZVU[OL NYLLUJHYWL[VM00-(»NV[THU`[O\TIZ\WZ 0UKV^LZ[LYUM\ZPVUH[[OL00-( Contents Snippets An almanac of news and updates on beauty and hair 20 New launches Beauty salons and spas across the country 24 Trends Indo-Western fusion at IIFA ‘12 28-35 ;OL0U[LYUH[PVUHS0UKPHU-PST(JHKLT`(^HYKZ00-(º^HZ[Y\S` HUHY[PZ[Z»PUZWPYH[PVU;OLNHSHJLYLTVU`LTIYHJLK[OLILH\[PLZPU ^LHYHISLOHPYHUKTHRL\WSVVRZ^OPJOJHUJVTMVY[HIS`ZL[[SLPU `V\YILH\[`^HYKYVIL[OPZZLHZVU 6ULZPKLKWSHP[Z^LYLHWVW\SHYJOVPJLHTVUNZ[[OLHJ[YLZZLZ Z\JOHZ+PH4PYaH*OP[YHUNHKH:PUNO2HSRP2VLJOSPUHUK(KP[P 9HV/`KHYP:PNO[LK^HZH]HYPH[PVU·MYVTÄZO[VSVVZLS`IYHPKLK WSHP[Z)YHJPUN[OLYL[YVSVVR^HZ:HTLLYH9LKK`·OLYÄUNLY ^H]LZWHPYLK^P[OISHJRZTVRL`L`LZHUKWPURNSVZZ`SPWZTHKL OLYZ[HUKV\[5HYNPZ-HROYPNH]LHULKNL[VJVU[LTWVYHY`0UKPHU H[[PYL^P[OHX\PMMH[[OL[VWHUKHIYPNO[NSVZZ`TV\[O 6U[OLV[OLYLUKVM[OLZWLJ[Y\TZWV[[LK^P[OIVSKSPWZHUKZVSPK JVSV\YZ^LYL=PK`H)HSHUHUK.H\OHY2OHU )HJR[VIHZPJZ^LYLIPNIV\UJ`J\YSZ^VYUI`:VUHRZOP:PUOH )PWHZOH)HZ\HUK7YLP[`APU[H *HUHUL]LUPUNILJVTWSL[L^P[OV\[5LOH+\WPH^OVJHTLPU HTLZZ`JOPNUVUJVTIPULK^P[OOLH]`ZTVRL`L`LZYVZ`JOLLRZ HUKU\KLSPWZ 7OV[VZ!00-( 16 by Isha Gakhar 0:(36505;,95(;065(301<3@ 28 05;,95(;065(3 stylists International stylists A attering look at global style Indola Carole Haddad @ Corcorz Hair 36 Out of the box Rod Anker talks about taking care of the tools used in salons 38 Interview Lorenzo Martin, the celebrity hairstylist, shares the latest trend and Aduho aspects of celebrity styling 40 42 Strategy Matrix 100 City Tour in India *6=,9:;69@ Hair colour ;YHJRPUN[OLTHYRL[K`UHTPJZ Cover Story The dynamism of the hair colour market in India, its growth by Vandana Thakur Substantiated by critical factors like product differentiation, brand positioning, growing consumer interest and competition generated by low-priced products, in 2010, the hair care market stood at about C11,755 crore. Such has been its ascent that by 2013, it’s anticipated to grow at a CAGR of 20 per cent as per reports from RNCOS, a research and consultancy firm. Brimming with opportunities and a seemingly bright future, Salon India gets an insight into the hair colour business and the key players in the industry 48 Success story The life journey of Rahul Bhalchandra 58 Style notes Santosh Gahatraj, Juice Salon, creates perfect waves 60 In rst person Agnes Chen, Creative Director, Pappion Salon & Wellness 62 Visual dynamics Peek into The Banyan Tree Spa, Singapore 64 Hair products New in the market 68 /HPYHUKWOV[V!0UKVSH /HPYHUKWOV[V!0UKVSH 42 T OLOHPYJVSV\YI\ZPULZZ [VKH`PZ[OLTVZ[]PIYHU[ NSVIHSPUK\Z[Y`^P[O0UKPHUOHPY JVSV\YPUK\Z[Y`JSLHYS`Z\YNPUN MVY^HYKH[V]LYWLYJLU[ NYV^[OWLYHUU\T(ZWLY [OL04(.,:(:07(*YLWVY[ HWSL[OVYHVMOVTLYLTLKPLZ YLNPVUHSHUKUH[PVUHSWSH`LYZ HZ^LSSHZPU[LYUH[PVUHSIYHUKZ HYL]`PUNMVYHWPLJLVM[OL C IPSSPVUI\ZPULZZ+LZWP[LP[ HSS[OLOHPYJVSV\YZLNTLU[PZ VUL[LU[OVM[OLZVHWTHYRL[ I`]HS\LKLUVTPUH[PVU^OPJO PZPUZOHYWJVU[YHZ[[VPU[LY UH[PVUHSÄN\YLZ^OLYLP[PZ HJ[\HSS`[^PJL[OLZPaLVM[OL 0UKPHUTHYRL[;OPZPZM\Y[OLY H[[YPI\[LK[V[OLMHJ[[OH[VUS` 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The six different products claim to give a fun, daring and contemporary look and has a unisex appeal. Available in different variants like Rock N’ Hold – Maximum Hold Gel, Beach Clay – Strong Destructing Mud, Iron in – Thermal Styling Mist, Thermo Glide – Express Blowout crème all retail and Hard Lock – Extra Strong Hold Hairspray and Go Big – Extra Strong Hold Mousse, the range elevates the craft of hairstyling and ignites creativity. Salon India presents the Design Plus Look Book 2012 Beauty New launches, skin care and much more ;OPZSVVRPZHIV\[HKKPUN PUZ[HU[]VS\TL[VOHPYHUK THPU[HPUPUN[OLZ[`SLHSSKH` ^P[OV\[P[ILPUNZ[PMM VYZ[PJR` 9LJOHYNLHUKZL[`V\YSVVR I`HWWS`PUN.V)PNH[YVV[Z HUKISHZ[KY`^P[OOPNOOLH[ MVY[L_[\YL <ZL`V\YOHUKZ[VSVVZLU \W[OLZOHWL :WYH`HSSV]LY^P[O /HYK3VJR[VSVJRPU[OL ÄUPZOLKZ[`SL 80 Training Alps Academy of Hair Designing and Beauty 82 Show preview Cosmoprof North America 2012 85 Events The social calendar: what’s happening, where 94 Rebel Edge 0:(36505;,95(;065(301<3@ 1<3@0:(36505;,95(;065(30 ,?*3<:0=, 86-89 b:blunt 4PUP Glamour Fantasies with hair and beauty! S 90 HS\[PUN[OLJOHUNPUN MHJLVM0UKPHI!IS\U[OHZ JYLH[LKHMYLZOHUK]PIYHU[ JVSSLJ[PVUVMJ\[ZHUKZ[`SLZ JHSSLK4PUP^OPJOPZ PUZWPYLKI`[OLJP[PLZVM 4\TIHPHUK)LUNHS\Y\ :[`SLKI`(KO\UH)OHIHUP (RO[HY(]HU*VU[YHJ[VYHUK )YLU[)HYILY[OLJVSSLJ[PVU MLH[\YLZIVSKOHPYZ[`SLZ^P[O ILH\[PM\SZOHWLZHUKOLPNO[ JLSLIYH[PUN[OLJV\U[Y`»Z JVVSHUKJVSV\YM\SZWPYP[ )YLU[)HYILY*YLH[P]L +PYLJ[VYHUK7HY[ULYI!IS\U[ [HSRZL_JS\ZP]LS`[V:HSVU0UKPH Fashion Nida Mahmood, the quirky designer talks about her collection 0[»ZHSSHIV\[OH]PUNM\U (ILH\[PM\SZOHWLP[ ^VYRZPUWLYMLJ[OHYTVU` ^P[OWSH`M\SJ\YSZ;OL LHZ`THPU[LUHUJLZ[`SLPZ IV[OJOPJHUKJHZ\HS (ZPTWSL[\JRYVSSHUK HML^WPUZ[YHUZMVYT [OLZ[`SLPU[VHYVJR ºU»YVSSKP]H»ZKYLHT PUZ[HU[S`HKKPUNOLPNO[ HUKKYHTH 0UZWPYH[PVU ;OL[OV\NO[VMPUÅ\LUJPUN >VYRPUWYVNYLZZ [OLZ[`SLVMWLVWSLHJYVZZ [OLJV\U[Y`PZ[OLPUZWPYH *LSLIYH[PUNZ[YLUN[OHUK ILH\[`[OLSVVRPZ KLÄULKI`[OLZOVY[Z[YVUN \UKLYJ\[H[P[ZMV\UKH[PVU ^OPJOHSSV^Z[\TISPUNJ\YSZ [VMHSSV]LYM\Y[OLYZVM[LUPUN HUKMLTPUPZPUN[OLZ[`SL [PVU;OPURPUN[OH[ ZVTLJVVSRPKPU0UKVYL VY/`KLYHIHKVY 2VYHTHUNHSHJV\SKIL ^HSRPUNHYV\UK^P[OVUL VM[OLZPNUH[\YLSVVRZPZ YLHSS`L_JP[PUN:V[OL` 92 (IV\[ Celeb styles Gauhar Khan on her hair style and care ;OLJVSSLJ[PVUJVTWYPZLZVM Ä]LKPZ[PUJ[P]LSVVRZ0[»ZHSS HIV\[OV^I!IS\U[ZLLZJVVS `V\UN0UKPHHUKYLÅLJ[Z[OH[PU HJVSSLJ[PVUHZ[OL[LHTNYV^Z HUKZWYLHKZ[OLPYI!IS\U[4PUP ZHSVUZHJYVZZ[OLJV\U[Y` ^HU[LK[VZ[HUKV\[ ^P[OZVTLMYLZOHUKM\U SVVRZ[OH[HYLPTTLKPH[LS` :\WLYJVVSZ\WLYZ[`SPZO [OPZ\YIHULZ[`SLOHZP[HSS 0[PZKLÄULKI`HWLYMLJ[S` [HWLYLKL_[LYPVYZOHWLHUK HYV\UKLKJYV^U^OPJO JHZJHKLZPU[VH[L_[\YLK SLUN[OPU[OLMYVU[ PKLU[PÄHISL[V[OL I!IS\U[Z[HISL ;HYNL[H\KPLUJL I!IS\U[4PUPPZHMYLZOHUKUL^JVUJLW[ ZV[OL[LHT^HU[LK[VRLLW[OLSVVRZ 0[»ZH]LYZH[PSLSVVR[OH[JHUIL ^VYUIHJRMVYTH_PT\TPTWHJ[ VYKV^UMVYHTVYLZSLLRMLLS ;OPZHSZV^VYRZ^LSSVUKPMMLYLU[ OHPY[`WLZPUJS\KPUNJ\YSZ 93 94-97 Coffee break Try this quiz and win fabulous prizes Step by step Recreate these intricate cuts and colours `V\UNHUK]PIYHU[[VV0[»ZHS^H`ZNVVK [VWYVQLJ[^OH[[OLJVTWHU`ZLLZHZ KPYLJ[PVUHSZ[`SLZ[VRLLWWLVWSL[OPURPUN HUKSL[OHPYMHZOPVUTV]LMVY^HYK 66 (IG) 0:(36505;,95(;065(301<3@ 1<3@0:(36505;,95(;065(30 TRENDS The awe-inspiring looks of the Bollywood divas on the green carpet of IIFA’12 got many thumbs ups Indo-western fusion at the IIFA by Isha Gakhar The International Indian Film Academy Awards (IIFA) ‘12 was truly an artists’ inspiration. The gala ceremony embraced the beauties in wearable hair and make-up looks, which can comfortably settle in your beauty wardrobe this season 24 I SALON INTERNATIONAL I JULY 2012 Photos: IIFA 2012 One-sided plaits were a popular choice amongst the actresses, such as Dia Mirza, Chitrangada Singh, Kalki Koechlin and Aditi Rao Hydari. Sighted was a variation — from sh to loosely braided plaits. Bracing the retro look was Sameera Reddy — her nger waves, paired with black smokey eyes and pink glossy lips made her stand out. Nargis Fakhri gave an edge to contemporary Indian attire, with a quiff at the top and a bright glossy mouth. On the other end of the spectrum, spotted with bold lips and solid colours were Vidya Balan and Gauhar Khan. Back to basics were big bouncy curls worn by Sonakshi Sinha, Bipasha Basu and Preity Zinta. Can an evening be complete without Neha Dupia, who came in a messy chignon, combined with heavy smokey eyes, rosy cheeks and nude lips. INTERVIEW Lorenzo Martin Ambitious plans by Isha Gakhar A Lorenzo Martin California native, Lorenzo Martin, has been passionate about hair since the beginning. His career took off in Napa Valley and soon he made a name for himself. He moved to LA in 2002, and from then on, he has only grown in stature. Known for styling sexy, beautiful hair, Martin has worked with Catherine Zeta-Jones, Radha Mitchell, Heather Locklear, Sophia Bush, Julia Ormond, Kelly Clarkson, Anastacia and Felicity Huffman. A master at styling, he has worked with numerous fashion photographers and brands. Your big break (s)? Moving to LA and getting my rst job at a high-prole salon, signing with an agency and getting my rst celebrity client. Stumbling blocks? Journeys have their challenges. I believed in myself and have made it through some huge obstacles. Lorenzo Martin is Jennifer Lopez’s ofcial stylist and prefers to use L’Oréal Paris products Staying on top? I’m always thumbing through old magazines, photographs and like to watch old movies, too. I’m even inspired by art. Inspiration is all around us, only if we care to look. Unique selling point? The opportunities I’ve had to travel around the world have allowed me to see how different cultures live, dress and style themselves. From Paris to Brazil and America, I found huge diversities. I take those thoughts and incorporate them into whatever is suitable for each client. Current trend and style? Long layers and naturallooking colour that’s never overdone. Can’t do without? L’Oréal Paris EverStyle Volume Boosting Mousse, L’Oréal Paris EverSleek Intense Smoothing Shampoo and Conditioner and L’Oréal Paris Elnett Satin Hairspray. You look up to? Vidal Sassoon and Jose Eber. Celebrity styling? Celebrities are no doubt under a lot of pressure! Of course, you want to satisfy and produce a fabulous outcome for every client, but the pressure is much higher with celebrities who are always under the spotlight with the media and public. While styling their hair, I always take into consider- ation the venue and event. Knowing what the celebrity is wearing and the type of look they are going for to suit that image. Advice to aspirants? If a person has the passion for this business, they will nd success. I believe determination and dedication are key. Go the distance with the will to push on and work HARD! What technologies do hairdressers look out for? Anything that makes styling easier and hair look better. New and improved hair dryers, curling or at irons that are gentle on the hair when used frequently. Future plans? To continue doing what I love by making every client look and feel gorgeous. Plans of an academy or hair care line? A BIG YES! I want it all. I would love to develop a product line, hair extensions and styling tools. And open an academy where my focus would be to educate and inspire by teaching students to transform their clients with the most incredible looks possible. STRATEGY Matrix 100 City Education Tour T he second edition of the Matrix 100 City Education Tour has begun in India. On 29 May, they were in Hyderabad and in Ahmedabad on 19 June. With a dictat to educate hairdressers, the tour aims to touch 100 cities and thousands of hairdressers spread across and provide them with accessible education about Matrix products. Focal points Presented were trends in hair colour, cut and styling in a look and learn seminar conducted by Melroy Dickson, National Education Manager, Matrix India and his team. Miss India 2008, Parvathy Omanakuttan was invited to be the show stopper. Dickson says, “With Matrix, we follow a concept of reach all, teach all, where we cater to a larger audience and along with this, hairdressers also get introduced to the other professional certied courses available with Matrix.” Commenting upon the plans of moving forward to other cities, especially Tier II and III, he shares, “We will be going to Central and Northern India, as we have nished the Eastern region and a part of South India. The next stop is Chennai.” The looks showcased were especially customised for the Indian market and were in conjunction with the hottest international trends, incorporating Matrix hair colour products – Socolor.Beauty and Wonder. Brown and the Matrix Vavoom Styling Range. Matrix 100 City Tour is an initative to promote hairdessers in the industry and so far has covered Hyderabad and Ahmedabad (IG) 40 I SALON INTERNATIONAL I JULY 2012 SPA FOCUS Perched at level 55 of Marina Bay Sands Hotel, Singapore, the Banyan Tree, sits pretty with its ‘Tree of Life’ concept, a metaphor used in religion, philosophy and science to interpret the higher self. Done up in earthy tones and with an emphasis on black, the spa has skillfully incorporated the elements of a mystical rain forest by making use of textured materials. One of the tallest in the Group, the spa has a magnificent Arbol de la Vida, the Tree of Life, sculpture from Mexico. With its intricate design and tastefully done interiors, the spa makes for a craftsman’s muse EXCLUSIVE b:blunt Mini-12 S aluting the changing face of India, b:blunt has created a fresh and vibrant collection of cuts and styles called Mini-12, which is inspired by the cities of Mumbai and Bengaluru. Styled by Adhuna Bhabani Akhtar, Avan Contractor and Brent Barber, the collection features bold hairstyles with beautiful shapes and height, celebrating the country’s cool and colourful spirit. Brent Barber, Creative Director and Partner, b:blunt talks exclusively to Salon India A simple tuck, roll and a few pins transform the style into a rock ‘n’ roll diva’s dream, instantly adding height and drama Inspiration The thought of inuencing the style of people across the country is the inspiration. Thinking that some cool kid in Indore, or Hyderabad, or Koramangala could be walking around with one of the signature looks is really exciting. So they About The collection comprises of ve distinctive looks. It’s all about how b:blunt sees cool, young India and reects that in a collection as the team grows and spreads their b:blunt Mini salons across the country. wanted to stand out with some fresh and fun looks that are immediately Super cool, super stylish, this urbane style has it all. It is dened by a perfectly tapered exterior shape and a rounded crown which cascades into a textured length in the front identiable to the b:blunt stable. It’s a versatile look that can be worn back for maximum impact or down for a more sleek feel. This also works well on different hair types, including curls 66 I SALON INTERNATIONAL I JULY 2012 GUEST STYLIST CREATE THAT LOOK Here comes the bride... In a step-by-step format, make-up artist Victoria Lee, using a comprehensive range of make-up products from Kryolan, displays techniques to make a bride look pretty The process Step 1: Prepare the skin with the CTM method. Clean the face with Kryolan’s Cleansing Cream, tone with a relaxing tonic to minimise the pores and moisturise the skin. Step 2: Apply the ultra under base, which is a water-based moisturiser and primer that hydrates the skin and allows the foundation to last for long. Step 3: For the base, use Kryolan’s High Denition Foundation. Conceal the dark areas of the face with the Micro Foundation Cache. Step 4: For an even nish, use the Micro Foundation Smoothing Fluid. Step 5: Dab Micro Silk Powder all over the face so that it sets the base well. Step 6: To sculpt the face, use TV Brown to contour the cheek bone, jaw line and the nose. Step 7: For blush, use a combination of two shades Light Red and TC1. For highlighting, apply the Glamour Glow - Natural Tan to highlight the apple of the cheek and the T-Zone. Step 8: Use Kryolan’s Variety eyeshadow compact – Interferenz. On a bride, apply gold and light beige shades all over the eyelid. Mix Sudan, a matte brown shade with a black eyeshadow and apply on the socket of the eye to dene the shape. Over the crease line, apply magenta eyeshadow. Apply the amber shade, a Living Colors pigment from the High Denition range as a highlight on the brow bone FASHION Nida Mahmood The pop art princess by Shikha Swaroop Be it an open expression of creativity or the finesse of silhouettes, Nida Mahmood has mastered it all. In a tête-à-tête with Salon India, the designer shares the role of hair and make-up in her collections Importance of hair and make-up in fashion weeks. Hair and make-up play a vital role! They help netune the look and concept being displayed in a collection. The visual support system is critical. Your role in planning the look? In my shows, I am the director. When a designer is working on a concept, be it accessories, hair and make-up or even stage drama, every little detail plays a big role. The idea is to enhance the collection and make an impact. Your inspiration behind the A/W 2012 collection. It was inspired by colourful Indian folk music, dance and theatre, borrowing, especially, elements from the puppet theatre of Rajasthan. The collection was based on the concept of perception, which is interpreted on print, while embroidery inspired from the ink blot test. I am inspired by objects and situations, as opposed to people. Colour, cut, or innovation – what is your focus? Matting was created in this collection. We have graphed a fabric, printed on it, woven and graphed again. After all this, they are cut and made into garments. The colours are bright and vibrant fuschia, lime green, indigo, tangerine, emerald and aubergine. How has make-up revolutionised fashion? In fashion, there is room for experimentation. For show make-up, one can explore endlessly with unusual looks. It helps to depict a concept in visual manner and support the ner nuances in a specialised manner. Fashion faux pas. Wearing garments two sizes small to look slim, which eventually looks ghastly! Any plans of launching a perfume line or make-up? Haven’t thought about it. How do you see the fashion and make-up industry growing? Fashion and make-up industries go hand in hand, so I see the growth of both.