Miecys Group Corporate presentation

Miecys Group
Marketing & Sales
Corporate
presentation
www.miecys.lt
Miecys Group
Company profile
Ø  Miecys is a privately owned pharmaceutical
company established in 1993.
Ø  The Company provides full marketing and sales,
logistic services to the clients specialised in
production of medicines, nutritional supplements,
health care and personal care products.
Ø  Miecys guarantees the distribution of products
throughout Lithuania, Latvia, Estonia and
Byelorussia
Ø  The Company has a manufacturing entity of
healthy bars under the brand names of
HEMATOGENAS VITA+ and HEMA2GENAS.
Miecys Group Marketing & Sales
Mission
•  To be premium pharmaceutical business
development solution provider in the Baltic
States by offering complete range of services
to our clients.
Miecys Group Marketing & Sales
Vision
•  Le a d i n g c o m p a ny a p p l y i n g m o d e r n
technologies in all aspects of the Business,
providing the highest level products,
marketing and sales services.
Miecys Group structure
Lithuania UAB Miecys Latvia Miezis Arts Bal$c States & Byelorussia Lithuania UAB CTO LT (contracts) MIECYS BUSINESS SOLUTIONS Byelorussia UAB Miecys Estonia Miecys Pharm Miecys Group structure
Ø  UAB Miecys Business Solutions
Development and implementation of marketing and
sales strategies in the Baltic States and Byelorussia;
Supervision of marketing and sales activities;
Business Development of Miecys Group
Ø  UAB Miecys
Sales
and marketing company in Lithuania and
Byelorussia
Ø  Miezis Arsts SIA
Sales and marketing company in Latvia
Ø  Miecys Pharm OU
Sales and marketing company in Estonia
Miecys Group Today
Ø  Leading company in pharmaceutical marketing &
sales business in the Baltic States
Ø  Market leader with successful business
development strategy
Ø  A company built around people with real
experience and success with the trade sector, who
understand the markets and will provide the
highest standard of distribution & customer service
in the region
Ø  Generated sales of 15 M€ (2013) with yearly 10%
growth
Miecys Group service offering
Miecys Group provides full service for International
Manufacturers desiring :
Ø  to access Baltic and Byelorussian markets without
having their own structure
Ø  to outsource part of their existing portfolio in this
region
Ø  Professional and effective Marketing and Sales
services
Miecys Group service offering
Ø  Full product management
Ø  P r o d u c t r e g i s t r a t i o n s e r v i c e s a n d
pharmacovigilance
Ø  Sales coverage, control and training
Ø  Sales analysis and reports
Ø  Key account negotiations
Ø  All logistical services including the warehousing
Miecys Group capabilities
Lithuania
Baltic States marketing and sales team :
Ø  1 Marketing and Sales Manager Baltic States
Ø  3 Brand Managers Baltic States
Local marketing and sales team :
Ø  1 Sales and key account Manager
Ø  3 Product Managers
Ø  7 Field Medical/Sales representatives
Ø  Regulatory Affairs service (outsourced)
Own warehouse and import/wholesale license of
pharmaceutical products GMP and ISO-9001-2001
certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Latvia
Local marketing and sales team:
Ø  1 Sales and Key Account Manager
Ø  2 Product Managers
Ø  4 Field Medical/Sales representatives
Ø  Regulatory Affairs service
Own warehouse and import/wholesale license of
pharmaceutical products GMP and ISO-9001-2001
certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Estonia
Local marketing and sales team:
Ø  1 Sales/Field Manager
Ø  1 Product Manager
Ø  3 Field Medical/Sales representatives
Ø  1 person involved in Regulatory Affairs
Own warehouse and import/wholesale license of
pharmaceutical products GMP and ISO-9001-2001
certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Byelorussia
Local marketing and sales team:
Ø  1 Sales and Key Account Manager
Ø  1 Product Manager
Ø  7 Field Medical/Sales representatives
Ø  Regulatory Affairs service
Coverage 80% of private pharmaceutical market and
80% of public pharmaceutical market
Miecys Group
Business Clients
Ø  Manufactures
Ø  Wholesalers
Ø  Pharmacies
Ø  Retail outlets
Ø  Doctors
Ø  Pharmacists
Ø  Government Institutions
Ø  Other entities related to the business
Miecys Group
is expert in the categories :
Ø  Cough and cold
Ø  Gastroenterology
Ø  Gynecology
Ø  Ophthalmology
Ø  Dermocosmetics
Ø  Sedatives preparations
Ø  Plasters
Ø  Pediatric etc.
Miecys Group
Business Partners
Miecys Group
Success stories
“HUMER” - Market Leader by value (EUR) in 2013 –
40% of MS.
•  In the category of spontaneous awareness leader is
“HUMER” brand - 23% of respondents know it
spontaneously: 20% of them mentioned it firstly
(top of mind), 3% - among other brands.
•  In the category of aided awareness the leader is
“HUMER” brand - it is familiar to 35% of
respondents.
•  Meanwhile Quixx, the second largest market player
- 8% study participants spontaneously mentioned
“QUIXX” brand (6% - top of mind).
Miecys Group
Success stories
The Company has a manufacturing entity of healthy
bars under the brand names of HEMATOGENAS VITA +
and HEMA2GENAS
Hematogen – a healthy bar which consists natural
iron and vitamins.
Hematogen – as source of natural iron !
Ø  Hematogen is known as healthy sweet for
generations
Ø  Lithuanian hematogen is a market leader in its
category in the Baltic States (68% of MS)
Ø  Currently Lithuanian hematogen is exported to 15
countries abroad.
Miecys Group
Success stories
Value EUR
PHARM
Total 2010
MS %
2010 vs
2009
Total 2011
MS %
2011 vs
2010
Total 2012
MS %
2012 vs
2011
263,932
100%
83%
257,053
100%
97%
286162
100%
11%
PARANIT
64,531
24%
85%
59,253
23%
92%
65,621
23%
11%
PEDEKS
78,813
30%
93%
66,891
26%
85%
68,842
24%
3%
PARASIDOSE
34,930
13%
56%
31,755
12%
91%
26,798
9%
-16%
HEDRIN
30,557
12%
143%
46,177
18%
151%
74,465
26%
61%
NYDA L
2,557
1%
24%
2,702
1%
106%
0
0%
-100%
NITTYFOR
27,219
10%
79%
15,568
6%
57%
0
0%
-100%
AQUA VERATRIS
25,325
10%
86%
34,385
13%
136%
50,024
17%
45%
0
0%
#DIV/0!
322
0%
#DIV/0!
412
0%
28%
PRENOX
What a fantastic news to see you have achieved brand
leadership with Hedrin for the year of 2012. This
represent an amazing rate of progress in the two
years since we first met and I congratulate you all
at Miecys for your efforts in making this happen.
By Rob Purkis, European Market Development
Manager, Thornton & Ross Ltd
Success stories:
brand marketing
Short profile of the Baltic States
Lithuania Latvia Estonia Popula$on in Millions 2.9 2.02 1.3 Average monthly salary (€) 646 730 940 Unemployment levels 11.6% 14% 9.3% Infla$on rate 3.2% 2.3% 4.20% Number of pharmacies 1400 846 400 Turnover in OTC market (M€) 146,9 88,2 65,3 Lets do it together !