Beyond75 Feasibility Study Presentation

BOGUS BASIN’S “BEYOND 75”
FEASIBILITY STUDY
OPEN HOUSE AND PRESENTATION
BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY
OPEN HOUSE AND PRESENTATION
WHY WE ARE HERE
WHAT TO LOOK AT
•
Analysis:
Community Support
»»
Context + Site Analysis
»»
»»
•
Facilities + Operations
»»
The Market
»»
Site and Facility Improvements
Opportunities:
»»
Activities, Programs and Events
HOW TO COMMENT
Take the survey at
http://www.bogusbasin.org
Prepared by:
ANALYSIS
Bogus Basin Beyond 75 Survey
ANALYSIS:
t
Ü
INITIAL COMMUNITY INPUT
Question
Summaries
Data
Trends
Individual
U Responses
Page 3 Q11
BOGUS BASIN BEYOND 75:
INITIAL SURVEY RESULTS
Who responded to the survey?
What activities do they participate in?
What do they enjoy most about Bogus Basin’s
existing facilities, terrain, activities, events &
programs?
What activities do members of your
household currently participate in at Bogus
Basin?
Answered: 1,632 Skipped: 172
ski / snowboard
nordic ski
snowshoe
mountain bike
trail run
hike
disc golf
horseback ride
music /
cultural events
I do not
participate ...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 100%
Answer Choices
Responses
ski / snowboard
92.65%
1,512
nordic ski
27.14%
443
snowshoe
15.20%
248
4
fix the road up so its not so hard to get there extend cheap passes to purchase for christmas
7/18/2015 7:20 PM
summer water activity
7/18/2015 2:51 PM
ANALYSIS:
INITIAL COMMUNITY INPUT
Q15
Summer activities facilities for events and groups
Do you support the concept of enhanced
summer recreation facilities,
activities/events, and programs being
operated at Bogus Basin?
Answered: 1,610 Skipped: 194
What opportunities do you see for Bogus Basin to enhance
its facilities, activities/events, and programs?
Facilities
Top themes for winter:
1.Snowmaking
2. Lodge upgrades (restroom improvements were frequently mentioned)
3. Improved/expanded food offerings,
4. Road/parking lot improvements
5.Brush-cutting
Activities
Top themes for opportunities in summer:
Events
1.
2.
3.
Mountain biking activities, events & programs
More overall activities (music, events, developed activities – i.e. zipline, alpine slide)
Camping/overnight accommodations
Programs
0%
Yes
10%
20%
No
30%
40%
50%
60%
70%
80%
90% 100%
Neutral
Yes
No
Neutral
Total
Facilities
80.20%
1,280
3.32%
53
16.48%
263
1,596
Activities
84.63%
2.13%
13.25%
5
ANALYSIS:
PUBLIC AGENCY COORDINATION
BOISE NATIONAL FOREST (BNF)
FOREST HEALTH – DWARF MISTLETOE
SKI AREA RECREATIONAL OPPORTUNITY
ENHANCEMENT ACT
THE FOREST PLAN
6
9
10
TRAILS, TRAILS, TRAILS
& FOREST ROADS
Great network of trails and roads
Provide wayfinding + destinations
Benefit from visitors using F&B and activities
idg
e
Widowmake r
t’s
ar
Bowl
Bow
dg
e
et
Sun
s
e
et
i
Fundsy
Carpet
ar
M
TubinBING HIL
g Hil L
l
gu
hi
ne
P
ns
Su
sC
re
er
ty
SHAFER BUTTE
e
av
Tr
ESS
(7,590’)
rs e
u
LuL
Morning St
ar
nc
e
XPR
Sil
ve
r
P
Q
ueen
n
bi
Ca
KE
Up
pe
io
rP
n ee r
P
on
ati
pir
Ins
Wa r Eagel Ca t Track
Must identify critical path to improvements
System to be analyzed by independent engineer
y
dar
oun
a
6
NORDIC LODGE AREA
7
PIONEER LODGE AREA
8
VIEWS
S
l er
m u gg
Ample flat area/space for activities & events
Improve character of lodge buildings
Minor upgrades/renovations
Improve hardscape/landscaping character
for summer visitors
Expand outdoor seating areas
Multi-use building
Base for summer camps
Base for winter environmental programs
Great location for wedding &
corporate events
Private out parcel [not owned by Bogus Basin]
for future development [by others]
P
S no oz e r
Low
er W
ar Eagle
r
erio
Sup
Sunbe
am
back
Lower Triumph
Lo
we
rM
Low er Nigh t Hawk
Com
e
SIMPLOT BASE AREA
Improve restroom facilities
Improve childcare area
Update rental fleet
Bear
Paw
SUP
B
Trac
k
Lodge
Ca
t
MaUppe
tch r
les
s
Upper
Triumph
Upper
Night Hawk
nz
a
na
Bo
Majestic
s
Mary
SNOWMAKING
5
Bitterroot Basin
y
Laz
Terrain between peak and
Simplot base area is southern facing
Lift access from Simplot base area
is expensive
Lowerst
Tempe
SHAFER BUTTE
GUEST SERVICES
il
IR
HA
le s
tch
llow
Wa Upp
r E er
ag
le
TC
OO
RR
per
Up pest
Tem
SS
ck
Ho
epy
S le
rse
PRE
R EX
14
ERIO
SUP
ANALYSIS:
OPPORTUNITIES AND CONSTRAINTS
y
Cu
t-
ra
tT
Ca
13
dar
oun
e
PB
ise
Off
Par
ad
is
hT
ra
ve
TE
M
id
-P
ar
ad
Hi g
ercup T
B u tt
ra
Joe
un
Inj
BIT
Paradise
4
ro
N it
Up pe
r Par adis e
Needs more snowmaking capacity
Develop lanes for increased guest capacity
P
r
cto
nn e
Co
k
ra c
Sunshine Ca t T
La
st
Ch
a
ing
Beginner experience is KEY!
Relocate conveyors to improve beginner trail
Locate learning area (conveyors) near bottom terminal
of Morning Star
Upgrade Coach Lift to a quad with loading carpet
P
ne
Lightn
REE
Trail
er
Lib
ek
Pi o
Lower
Wildca
t
SU
SNOW TUBING
Great visibility of base area
Designate drop off / parking area
Provide wayfinding to other facilities
(Nordic, Pioneer, etc…)
Easy
Rider
y’s
Ri
dg
Coach’s
Corner
l
Lower R
Eas
y
rR
ce
an
Tiger
G o o d e n ou g h
3
y
dar
Norths
lop
e
Bo
EC
BEGINNER EXPERIENCE
oun
Ste
w
TU
PIN
2
PB
SU
et
gg
Nu
S
ESS
er
Low
n
h
dC
on
ec
y Do w
Wa
ig
ind
Sh
Upgrade to full capacity fixed grip
Improve bottom terminal location
Potential for summer operation
e
pp
MORNING STAR LIFT
Nugget
Land o’s Mojo
Upper
XP R
12
dary
SUP Boun
U
E
INT
Encompasses both base areas
Great opportunity for recreation
activities (non-FS)
rse
b
Great connection with Morning Star liftCa in T rave
Key View Area
PO
at Track
PRIVATE LAND OWNERSHIPC
ER
DE
11
SE CHAIR
Existing Disc Golf
Course Area
e
Ridg
Existing
Building
S haker
Amphitheater
SHOWCA
Forest Service
Road
COA
CH
Yurt
dows
Parking Lot
Mamb o Mea
P
GUEST ARRIVAL
(7,070’)
Nu
gg
Existing Trail
Other
1
DEER POINT
Showcase
Parcel
Boundary
Ski Patrol
Ca
sca
de
Existing
Trail
Potential for summer operation
Requires FS permitting (NEPA)
ine
SUP
Boundary
DEER POINT
A lp
LEGEND
Long range views abound
Opportunity to create destination at
prominent view points
August 2015
Contour Interval = 25 Feet
0
600
1200
2400 Feet
North
7
ANALYSIS:
FACILITIES + OPERATIONS
EXISTING WINTER OPERATIONS
Lifts
Terrain
Comfortable Carrying Capacity (Ccc)
Resort Balance
GUESTS
Terrain Density
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
-
8,743
4,710
Lift Network
Capacity
4,509
Alpine Trail
Capacity
5,075
Guest Services Food Service
Capacity
Seat Capacity
4,889
Parking
Capacity
CAPACITIES
8
ANALYSIS:
FACILITIES + OPERATIONS
EXISTING
SUMMER OPERATIONS
Mountain Discovery Camp
Pioneer Road Hill Climb
Amphitheater Concerts
Freakin Fast Marathon
Other Activities
9
ANALYSIS:
FACILITIES + OPERATIONS
INDUSTRY
BENCHMARKING
For purposes of conducting a “high elevation”
evaluation of ski area performance, there are
five key metrics that are used throughout the ski
industry.
Skier Visits
Revenue per skier Visit
Profit per Visit
Other Operating Revenue
Pricing Structure
10
ANALYSIS:
FACILITIES + OPERATIONS
FOUNDATION FOR THE FUTURE:
THE BOGUS BASIN VISION AND MISSION
VISION
To be the most treasured and best supported community
asset in the Treasure Valley
MISSION
Bogus Basin engages the community to provide accessible,
affordable and fun year-round mountain recreation and
education
11
ANALYSIS:
FACILITIES + OPERATIONS
THE BOGUS BASIN BRAND
An Economic Engine
A Multi-Season / Multi-Generational Destination
A Sponsor And Outlet For A Healthy Lifestyle
An Outdoor Learning Center
Gives To The Community In Many Ways
Forward Looking
12
ANALYSIS:
MARKET ASSESSMENT
MARKET OPPORTUNITIES
Reasons to visit.
Key markets.
Rebound.
Complementary things to do.
Traditional vs. developed recreation.
Summer vs. winter visitation.
13
ANALYSIS:
MARKET ASSESSMENT
VISITATION POTENTIAL
Top-Rated Attractions In Idaho.
Limited Mountain Resort Competition.
Boise Population Growth.
Boise Tourism.
Boise Parks & Recreation.
Proximity.
14
APPROACH AND THEME
Bogus Basin is first and foremost a community resource.
Bogus Basin must be a sustainable business:
Members of the community:
•
•
•
•
Visit Bogus Basin in the winter and in the
summer;
•
Enjoy the community feel/family friendliness,
proximity, and affordability of the facility;
Would like improvements to the winter
operations;
Are very interested in additional recreationbased activities.
•
•
•
As such, future operations will seek to:
“Preserve the old” while “developing the new”;
•
Manage operational costs through efficiency
and sustainability best practices.
•
“Weatherproof” against the variability of
winter conditions;
Explore opportunities for increased revenue
generation.
•
•
•
Bogus Basin.
Focus on mountain recreation that supports a
healthy and active lifestyle;
Preserve the scenic beauty of Bogus Basin;
Practice environmental stewardship through
the implementation of programs focused on
conservation and sustainability.
Maintain and enhance the community use of
the facility;
Balance community use and additional
tourism visitation that will provide the
necessary revenue for continued financial
viability of the operation.
A community playground for multi-season recreation that fosters active, healthy lifestyles and outdoor learning.
A hometown favorite. Boise’s backyard.
15
OPPORTUNITIES
OPPORTUNITIES:
FACILITY IMPROVEMENTS
Snowmaking.
Lift Upgrades/Replacements.
Improve Beginner Terrain.
Erosion Control.
Day Lodges.
Rental Department.
First Impressions.
17
OPPORTUNITIES: ACTIVITIES
Based upon the site conditions and the location
of private land, BBRA is in an enviable position to
offer many forms of recreational activities out of
the Simplot base area and the Pioneer base area.
18
OPPORTUNITIES: ACTIVITIES
Alpine Coaster (yr. round operation)
Zip Line
Climbing Wall
Canopy Tour
Hiking Trails
Snowflex Ski and Snowboard Area
19
OPPORTUNITIES: ACTIVITIES
Aerial Adventure Course
(Ropes courses (low and high))
Mountain Boarding
Fun Zone area with family activities
(Euro-bungy, panning for gold etc.)
Downhill Disc Golf
Summer Tubing
Segway Tours
20
OPPORTUNITIES: ACTIVITIES
Lift-served Mountain Biking
Snow Biking (fat bikes)
Bike Park (pump track, skills area)
Cross Country Mountain Biking
21
OPPORTUNITIES: PROGRAMS
Future programming at Bogus Basin should
consider the continuation and growth of existing
programs augmented by new offerings that
utilize the expanded range of activities. Future
programs should build on the relationship with
Boise Parks & Recreation department.
22
OPPORTUNITIES: PROGRAMS
Kids Programs: day camps
Kids Programs: outdoor recreation
Kids Programs: skills classes
Adult Programs: team building
Adult Programs: fitness
Adult Programs: skills classes
23
OPPORTUNITIES: EVENTS
The existing events and festivals attract solid
visitation. They also sell F&B, and give more
people a reason to visit the mountain. As is the
case at Bogus Basin, large or smaller scale events
are often used as the initial “anchor” for summer
visitation, allowing a temporary “scale up” the
operation for the duration of the event. As the
resort grows, these “part-time” activities may
become full-time.
24
OPPORTUNITIES: EVENTS
Outings: team building, skills classes
Races
Special Events
Festivals: recreation-oriented, food/drink
Mountain Biking,Train Running
Adventure Races
Weddings/reunions, Meetings,
Fundraisers/awards
25
BOGUS BASIN’S “BEYOND 75”
FEASIBILITY STUDY
OPEN HOUSE AND PRESENTATION