Brands of Tomorrow 2015


Brands of Tomorrow 2015
Brands of Tomorrow
Jonathan Heilbron,
Chairman of Walpole
Brands of Tomorrow
am thrilled and honoured to take on the role of
Chairman of Walpole’s outstanding Brands of
Tomorrow programme. It was set up by Walpole in 2007
and was previously Chaired by John Ayton MBE, who
I am delighted to say is still involved. It is a fantastic
programme established to educate and nurture
outstanding talent. With the support of Mishcon de
Reya, we have developed an engaging programme of
workshops, an exceptional group of industry leading
mentors and created a breeding ground of great
British luxury brands.
For 2015 we have increased the number of brands
from eight to 12 and have linked with Walpole’s London
Business School MBA elective to match a student to a
brand. We have also extended the workshops to cover
strategy, financial planning, distribution channels and
models, branding, marketing, the customer and the
complexities of managing a small, growing business.
With the dedicated help of some of the UK’s most
experienced luxury entrepreneurs, we hope to provide
our chosen brands with the opportunity to develop and
grow. In return, we want to learn and be challenged by
new ideas and processes that disrupt the norm.
I look forward to a fun and successful year.
Walpole is a unique alliance of Britain’s finest luxury brands.
Representing a diverse range of businesses, what unifies Walpole
members is their commitment to the best – in quality, design,
craftsmanship, service, tradition and innovation. Together Walpole
members represent an industry predicted to be worth £12.2 billion
by 2017, a leading creator of jobs in the UK and a major contributor to
the British economy. Our mission: to promote, protect and develop the
British luxury industry, both at home and abroad.
Progr amme Criteria
In order to be eligible for the programme, selected companies need
to exemplify the highest standards of quality, style and craftsmanship
and aspire to develop into full Walpole members. The key criteria include:
• Annual turnover of more than £100,000 but no more than £4 million
• An entrepreneurial management style
• A clear vision of the future of the brand
• Commitment to a two-way partnership in the programme, which will
include active participation and regular constructive feedback with
the Walpole mentors.
The 2015 Brands
14 Bike Co. has been
creating stylish, handbuilt, bespoke bicycles
since 2007. They are
in pursuit of a dream,
to restore the world’s
admiration for British-made bicycles.
Their method is simple: to create the
best bikes in the world. 14 Bike Co.
are proud that they design and build
bespoke bikes for each individual
customer from lightweight British
Reynolds steel. In 2015, 14 Bike Co. will
be launching a range of six customisable
bicycles targeted at the premium end of
the retail market. The range will include
lightweight single-speed bikes, a ladies’
model and high-performance road and
touring bikes.
Founded in 2011 by Giles Huxley-Parlour
and Chris Beetles, Beetles+Huxley is a
London-based art gallery, specialising in
classic and contemporary photography.
The gallery sells pictures by some of the
world’s most important photographers
and is becoming known as one of the
most innovative companies in the art
world, skilfully combining the cultural
integrity of the finest galleries with the
engaging retailing techniques used
by other sectors of the luxury market.
The gallery is run by a team of people
who adore art, have studied it and are
delighted to have found a way of working
with it. Beetles+Huxley creates an all-
round more engaging luxury experience
than traditional art galleries, but also a
more friendly luxury experience.
Bionda Castana – meaning ‘blonde
brunette’ in Italian – is a British
luxury accessories brand, founded
in London in 2007 by Natalia Barbieri
and Jennifer Portman. The brand
designs, manufactures and distributes
luxury footwear and accessories for a
sophisticated woman with an implicit
understanding of luxury and a strong
defined vision of her personal style.
Bionda Castana’s cool but grown-up
aesthetic owes much to the blended
background of its founders, who are both
half-Italian, born and raised in London.
The brand’s combination of progressive
British design and traditional Italian
craftsmanship has secured a permanent
space within luxury retail ambassadors
around the world.
British based and New Zealand born,
Emilia Wickstead spent her formative
years in Milan and gained a Bachelors
of Arts Degree in Fashion Design and
Marketing at Central Saint Martins,
London. Emilia then worked at Giorgio
Armani, Narciso Rodriguez and Proenza
Schouler in New York and Milan, before
returning to London to establish her
own label in 2008. Originally making her
name as a made-to-measure atelier,
Emilia has expanded her repertoire
to include seasonal ready-to-wear
collections showcased at London
Fashion Week. Emilia was named the
Red Carpet Designer of the Year at the
Elle Style Awards 2014. Emilia Wickstead
is currently stocked by Net-a-Porter,
Matches, Selfridges and The Art of Living.
Established in London, Finlay & Co.
is a lifestyle brand specialising in
handmade eyewear. British design is
defined by its simplicity, elegance and
innovation. These elements inspire
Finlay & Co. to create iconic eyewear
that sets their collection apart. The
brand launched in July 2012 and is now
an established exhibitor during New
York, London and Paris Fashion Weeks.
Finlay & Co. regularly collaborates
with influential brands and retailers
from around the world, including Soho
House and Taittinger Champagne.
Fashion influencers who wear Finlay &
Co. include David Gandy, Rita Ora, and
Jenson Button. The collection is stocked
in over 50 retail outlets globally, including
Harvey Nichols and Le Bon Marche.
House of Hackney was founded in London
in 2010 by husband-and-wife team Javvy
M Royle and Frieda Gormley. Originally
founded as an interiors label, the founders’
quest was ‘to take the beige out of interiors’
with an emphasis on quality, design and
‘Made in England’. After a decade of bland
minimalism, the brand captured the
Zeitgeist with its collections of Britishmade prints and products that are steeped
in tradition but are bold and subversive for
a truly modern statement. Today, House of
Hackney has evolved into an internationally
renowned British brand incorporating
interiors, fashion and lifestyle divisions
and has become the brand to go to for its
iconic printed collections.
John Galvin Design
produces contemporary
furniture and lighting
products in a range
of fine woods, metals
and leather for luxury
domestic interiors, galleries and other
high-specification environments.
Exceptional craftsmanship, material
choice and finish encapsulated in
contemporary design are at the heart
of the business. British and exotic
woods from sustainable world sources
inspire the work that has won John
Galvin Design many accolades and
prestigious awards. Working from their
Glasgow studio to create exquisite
beautiful pieces for discerning private
clients and leading global luxury
brands, the company also collaborates
with architects and interior design
practices to produce award-winning
and atmospheric environments.
Marwood is a men’s
luxury accessories
brand, founded in 2010
by designer Becky
French. The debut
collection launched in
February 2011 with handmade ties and
bow ties, created from the finest fabrics
such as woven silk, wool and traditional
English lace. Showcased by the British
Fashion Council’s ‘Fashion East’ in
February 2011, Marwood’s innovative
take on traditional accessories was
instantly picked up by leading press
and pioneering stores such as Barneys
New York and Tomorrowland in Japan.
The Marwood aesthetic is known for its
original graphic patterns with influences
drawn from art, textiles and craft.
Mulo is a premium brand
of slip-on shoes for the
modern gentleman and his
girlfriend. Founded in 2013,
Mulo is known for its hybrid
version of the espadrille.
Conceived during a sailing trip across
the Atlantic, Tobias Cox deconstructed
the espadrille and rebuilt it on an Oxford
last, using premium materials and
working with specialist suppliers to
customise each component. Mulos are
refined yet versatile, pairing just as well
with swim shorts as they do with chinos
or a linen suit. Featured as “One to
Watch” by Women’s Wear Daily, Mulo has
been described as the “espadrille with
an Anglophile update” and “a timeless
blend of summer fun and simple elegance”.
Only Fingers + Toes harness the
transformative power of colour to not only
change the way you look, but, just as
crucially, change the way you feel. Only
Fingers + Toes launched its 5-Free (free
from the five harmful carcinogens
traditionally found in nail lacquer) luxury
nail lacquer with over 60 hyper-pigmented
hues in 2013. The palette has been carefully
designed to echo each season’s trends
whilst maintaining a devotion to the
classics. In 2014, Only Fingers + Toes was
awarded the coveted Positive Luxury
Butterfly Mark for their focus on
card Jessica_front_AW.pPage
and philanthropy.
Only Fingers
+ Toes is expertly packaged, beautifully
curated and exceptionally durable.
Rachel Vosper is a British luxury candle
and home fragrance brand with a flagship
store and candle-making atelier based in
Belgravia. Each candle is hand poured by
a highly skilled team of candle chandlers
using only the finest British and European
sourced ingredients, vessels and
packaging. A unique candle refill service
and candle-making courses are also
available in the boutique on Kinnerton
Street. With over 20 years’ experience in
the candle-making industry, Rachel has
designed and created bespoke candles
for an array of high-end shops and private
clients, both in the UK and internationally.
Rachel Galley
The award-winning, hand-crafted
movement – a patented design from
inventor Arnold du Toit – offers golfers
the choice of walking and riding their
favourite fairways for the first time in
the world. The meticulously machined
movement creates a seamless transition;
with the flick of a switch it can change
from power-assisted walk mode to an
exhilarating ride-on mode. Proudly built
in Britain, the timeless design combines
the core traditions of golf with a subtle
hint of innovative forward-thinking that
completely revives the golfing experience.
The 2012
Elvis & Kresse
The 2013
The Business of Fashion
Lily and Lionel
Lucas Hugh
Olivia von Halle
Patterson Boatworks
Olli Ella
Vivien Sheriff
Paul A Young
Private White V.C.
The 2011
Josephine Home
Emmett London
Rococo Chocolates
Mr. Hare
Wolf & Badger
Osman Yousefzada
Otis Batterbee
The 2009
Zoë Jordan
Britt Lintner
Caramel Baby & Child
Gentlemen’s Tonic
The 2010
Little Venice Cake Company
Basso & Brooke
Charlotte Olympia
Mungo & Maud
Orlebar Brown
The 2008
De Roemer
Ormonde Jayne
The Real Flower Company
Shaun Leane
Timorous Beasties
The 2007
Astley Clarke
Miller Harris
Persephone Books
Walpole has put together an
esteemed panel of experts, selected
from some of the UK’s most
experienced luxury entrepreneurs, to
provide practical advice and support
to each of the Brands of Tomorrow.
Chairman, Walpole
Brands of Tomorrow
Jonathan Heilbron
President and Chief Executive, Thomas Pink
Following a successful career
in the City, Jonathan moved to
Thomas Pink as Finance
Director. In 2004, Jonathan
became the President and Chief Executive
of Thomas Pink, the leading international
luxury shirt brand. Thomas Pink has
developed over many years into one of the
leading British luxury brands inspired by
the eighteenth century heritage of Jermyn
Street. Thomas Pink has successfully revived,
restored and reinterpreted the quality British
shirt-making tradition and takes its place as
part of the world’s largest luxury goods
conglomerate, LVMH. “It’s an exciting time
in the world of retail,” comments Jonathan.
“My role includes building effective teams,
whilst also providing vision, purpose and
motivation as we continue to grow the brand in
our current and new international markets.”
Board of Advisors
Michelle Emmerson
CEO, Walpole
Michelle Emmerson is
the CEO of Walpole, the
industry organisation that
represents over 170 British
luxury brands including Alexander
McQueen, Burberry, Mulberry,
Harrods and Jimmy Choo. Prior to
Walpole, Michelle was Group Services
and People Director at, where
she was responsible for business units
including Customer Service, Studios,
Production, People and Corporate
Responsibility. Michelle has also held
various board level and senior roles at
two other great British brands: BBC
Worldwide and EMI Music. In addition,
she has worked with the British
Phonographic Industry (BPI) and The
Official Charts Company, and is an
Advisory Board Member for World
Child Cancer and Non-Executive
Director at Come Round.
Chairman, Annoushka Jewellery
and Bremont Watch Company
John founded Walpole Brands
of Tomorrow in 2007 and
chaired it for seven years. He
has been at the centre of the
British luxury industry for a number of
years. He and his wife, jewellery designer
Annoushka Ducas, established the fine
jewellery brand Annoushka in 2009 and
John is the chairman of and founder
investor in the Bremont Watch Company,
which is enjoying remarkable success in
Europe, the US and Asia. His development
of Links of London, which he sold in 2006,
has been a case study for many aspiring
British companies. John has been
instrumental in the success of Walpole,
helping and promoting new and existing
British luxury brands. John was awarded an
MBE in the 2012 New Year’s Honours list.
Martin Bartle
Global Communications and eCommerce
Director, Agent Provocateur
Martin is the Global
Communications and
eCommerce Director at
Agent Provocateur, a Board
Adviser to Sweaty Betty and Managing
Director at Arthur Ridley Esq, a
consultancy specialising in luxury and
online retail. Martin is an experienced
eCommerce and online marketing
professional, previous clients include
Lane Crawford in Hong Kong, Mulberry,
Heidi Klein and Liberty of London.
Prior to setting up Arthur Ridley Esq,
Martin worked as the Head of Marketing
for Net-a-Porter. Martin’s specialties
include luxury and fashion eCommerce,
online marketing and PR, CRM and
multichannel retail.
Lewis Cohen
Partner, Mishcon de Reya
Lewis is a recognised expert
in commercial contracts
and Intellectual Property
arrangements. He helps
clients to generate income from their
IP and to extend their reach through
franchising, licensing, merchandising,
sponsorship, distribution and agency
arrangements. Lewis helps clients to
understand and deal with IP issues, to
set strategies, to protect their assets
effectively and to manage risks appropriately.
Lewis works across many sectors but
has a particular focus on fashion and
retail, sport and hospitality. Lewis advises
British luxury businesses including a
number of former Brands of Tomorrow.
Helen Croft
Partner, Mishcon de Reya
Helen is an employment
law expert, advising both
corporates and individuals
on contentious and noncontentious matters. Helen has
significant experience in the luxury
sector, advising, amongst others, a wide
range of fashion, retail and hospitality
clients. Helen works closely with legal
experts across Mishcon de Reya to
further the interests of past and present
Brands of Tomorrow, in particular in
relation to intellectual property and
brand protection, employment, franchising,
reputation management, real estate and
general commercial advice.
Sar ah Elton
Consultant and Creative Chairman, Debrett’s
Having trained with
John Lewis and Fitch
Retail Design, Sarah Elton
joined Smythson of Bond
Street in 1991. Appointed Managing
Director two years later at the age
of 29, Sarah started the expansion
of Smythson out of Bond Street, first
through concessions, then new stores,
including a flagship in New York
and an online store. Under her
management, new product groups
such as handbags, and the Fashion
Diary were introduced, so that
Smythson managed to attract the
young and fashionable again while
retaining the cachet and custom of
old money. Sarah led a management
buyout in 1998 and, having proved itself
in all new formats, the business was
sold very successfully in May 2005.
She is now a consultant and Creative
Chairman of Debrett’s.
Nick and Giles English
Co-Founders, Bremont Watch Company
Nick and Giles
English spent
their teenage
years flying
and displaying historic aircraft with
their father Euan; during this time
they developed a love for all things
mechanical. In 1995 Nick and Euan
were involved in a terrible plane crash.
Tragically Euan died, but Nick survived
against all odds. Upon Nick’s recovery
the brothers decided to leave their
jobs in the City to rescue North Weald
Flying Services, a family business
restoring historical aircraft. Nick
and Giles realised they worked well
as a team and went on to start Virtue
Broadcasting; pioneering audio and
video on the internet. When it listed in
2000 Giles was the youngest Director
on the UK Stock Exchange. Bremont
was founded in 2002 and after five
years development they went to market
in 2007. Passion and dedication has
grown Bremont to become one of the
top 10 chronometer producers in the
world, with global retail coverage. The
brothers’ unique approach to product
and marketing has built a strong
business and brought watch-making
back home to Britain.
Founder Director, Amery Capital
Amery Capital is a
principal investment
and advisory firm with
a focus on digital, retail
and consumer brands in the private
and public markets. As well as
acting as Chairman on the Boards
of Amery investee companies, which
include Long Tall Sally and Oliver
Sweeney, and advisor to luxury
women’s brand, Goat Fashion,
Maurice is Senior Independent nonexecutive Director of Moss Bros
Group PLC, where he also Chairs the
Board’s Remuneration Committee.
Additionally, he is Chairman of
MyOptique Group. Prior to founding
Amery Capital, he was an Executive
Director on the Main Board of
Marks and Spencer Plc. He holds
an MBA with High Distinction from
Harvard Business School, and is
involved with a number of not-forprofit organisations.
Mark Henderson,
Chairman, Gieves & Hawkes, The New
Craftsmen and Proportion London
Mark has worked in
the British fashion and
luxury business for over
30 years – working with
brands such as Mary Quant, Alfred
Dunhill and, most recently Gieves &
Hawkes of which he was CEO and is
now Chairman. In 2012, he co-founded
The New Craftsmen which opened
its first 2,000 sq ft showroom in
Mayfair in 2014. In 2014 he was asked
to chair the British manufacturing
company Proportion London following
a successful management buy-out.
He is a director of Walpole, QEST,
London Craft Week and Savile Row
Bespoke and chairs Walpole’s Luxury
programme with LBS.
Managing Director, The Savoy
Kiaran has over 30 years’
experience within the
hospitality industry. After
beginning his career in
the UK, he joined Fairmont Hotels
& Resorts in 1995 as Director of
Food and Beverage at The Fairmont
Scottsdale Princess. In 1999, Kiaran
was appointed as General Manager
at The Fairmont Waterfront and
subsequently the Scottsdale Princess
in 2003. Kiaran then moved back to the
UK in 2006 and took up the position
of General Manager at The Savoy. He
was promoted to Managing Director in
March 2012. In 2013 Kiaran received an
honorary doctorate from the University
of West London for his achievements in
the Hotel Industry.
Guy Salter
Luxury Investor & Expert, Partner, Nyetimber
Guy Salter is a luxury
investor and expert.
He worked for HRH
The Prince of Wales as
Assistant Private Secretary for
Industry and Commerce, where he
started Duchy Originals and was
awarded an MVO. Guy entered the
luxury industry as Managing Director
of Laurent-Perrier. Subsequently,
he went on to manage the Asprey &
Garrard Group and later acquired
and ran Tanner Krolle. He has been
involved with Walpole for 15 years, is
the Founder and Chair of the Crafted
mentorship programme. In addition,
he chairs the GREAT Private Sector
board, supporting the Government’s
GREAT campaign. He has also set up
London Craft Week for high-quality
international craftsmanship, which
launches in May 2015.
he worked at Jimmy Choo and acted
as a consultant to Phoenix Equity
Partners, the mid-market UK private
equity firm. Prior to this he was
a Director of J. Henry Schroder
& Co. Limited, where he led the
pan-European retail and luxury
advisory practice, based in London
and Paris. He is Non-Executive
Chairman of Rupert Sanderson
and a Non-Executive Director of
James Cropper plc and the Brunner
Investment Trust plc.
Managing Director, Harrods
Michael joined Harrods as
Managing Director in March
2006 from Apax, a leading
private equity company
specialising in retail investments.
Prior to Apax, Michael was a member
of the board of Celesio Ag, running
Europe’s largest pharmacy chain with
a leading position in six European
countries. Michael is a fellow of the
Institute of Chartered Accountants in
England and Wales, holds an MBA
and is a member of the Institute of
Corporate Treasurers.
Partner and Co-Founder, Sirius Equity
Jim Sharp is a Partner and
Co-Founder of Sirius Equity
LLP, whose investments
include LK Bennett and, Europe’s leading
online beauty retailer. He co-founded
the firm in 2008. From 2003-2008,
2015 Workshops
Workshop 1
Thursday 29th January
Workshop 2
Thursday 26th March
Jonathan Heilbron
Chairman, Walpole Brands of Tomorrow
President and Chief Executive, Thomas Pink
Workshop 3
Thursday 28th May
Michelle Emmerson
CEO, Walpole
Workshop 4
Thursday 27th August
Victoria Foster
Programmes Manager, Walpole
Workshop 5
Thursday 29th October
Celandine Wade
Assistant, Walpole
Workshop 6
Thursday 17th December
The support, advice and networking
opportunities that Walpole and the Brands of
Tomorrow Programme provide to aspiring British
luxury brands are unrivalled.
with thanks to
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For more information on Brands of Tomorrow,
please contact [email protected]
Walpole would like to thank Mishcon de Reya for supporting
the Brands of Tomorrow 2015 programme