Donation— it`s the right thing to do!

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Donation— it`s the right thing to do!
2013
2013’s tipping point:
A majority (53%) of all adults 18+
in the District, Maryland and Virginia
are registered to donate...
Donation—
it’s the right thing to do!
Quarter 1: January — March
2013
Events
Presentations
Where was WRTC?
There were 4 presentations in the District of
Columbia, 15 in Maryland and 12 in Virginia!
 20 high school and college presentations
 9 community presentations
 2 DMV-MVA trainings
NBC4 Health and Fitness Expo: WRTC’s largest
indoor event of the year with 25K attendance.
Above: volunteers man the booth!
Above: Welcome to WRTC’s newest Friends for
Life volunteers, trained in January!
Below: Freddy Medina registers donors at Bishop
O’Connell HS in Arlington. Joined by student, Catelyn, whose sister Paige Johnson (in framed photo)
was a donor in 2005.
The 2013 Donate Life float in the Rose Parade,
Journeys of the Heart, on Colorado Boulevard:
passing in front of the donor family-recipient
grandstand. It passed just as the sun came out.
2013
Quarter 1: January — March
Rose Parade 2013
WRTC has been a Donate Life America Rose Parade Float
partner for 10 years! This year we honored Evin Shoap,
WRTC volunteer, heart recipient and cornea donor. His
mother, Carla, and WRTC’s Lisa Colaianni (and living
kidney donor) participated by placing roses in the float’s
memorial garden.
STATISTICS:
 35 million U.S. TV viewers;
750,000 spectators
 Broadcasters had on air call
to action to register on ABC,
Univision, HGTV, Travel
Channel, KTLA
 700+ media stories nationwide aired and published in
43 states and DC, with a
number of outlets reaching
international audiences
(Taiwan, Korea and Canada)
 32 float riders proudly
represented their states
 72 organ, eye and tissue
donors were honored with
memorial floragraphs, 59
local floragraph finishing
events involving family
members, recipients,
sponsors and the media
from across the country.
 3,000+ dedicated roses from
individuals, families and
organizations extended
community participation
Quarter 1: January — March
2013
Media & PSAs
Donor Family Services
 Presentation at Capital Hospice
 Remembering & Sharing Facebook Group launch
 Widowhood Support Group Meetings
 Donor Family & Community Advisory Council
meets
 Donor Family Retreat
 Healing & Hope Seminar: Loss of a Spouse/
Partner
Earned media:
 WRTC used as a resource for stories related to the
fatal rabies transmission case in New York Times,
Washington Post, Associated Press
Live appearances on WTOP and WTTG Fox 5 in
response to the fatal rabies transmission case
Freddy Medina interviewed on Panorama Latino
Unearned media:
 WUSA9 television and online ads
 NBC4 television and online ads
 Radio ads: WTOP, WPGC, WYCB, Praise 104.1 FM,
El Zol 107.9
 Print ads Eventos VIP PASS Magazine
Donate Life Virginia
delegation to the
General Assembly
includes donor wife
and Arlington Councilwoman Libby Garvey (2nd from left)
and donor father Bill
Thomasson (right).
Right: donor
parents, Sarah &
Ross Gray (center,
with Manny Rasool & CEO Lori
Brigham) honor
their infant son’s
gifts to research by reporting to WRTC staff and
Board about their visits to the research organizations who received his eyes, liver and cord blood.
Below: liver recipient, Gina Guevara, meets the
grandparents of her
donor, Victoria
Williams. Gina
holds a photo of
Victoria, her mom
and sister, who lost
their lives in a tragic
automobile
accident.
Encourage friends and family
to register to donate
the precious gifts of life:
www.BeADonor.org/Register
2013
Quarter 2: April — June
April 2013
Donor Family Gathering
Quarter 2: April — June
2013
Events
Presentations
Where was WRTC April - June? Everywhere!
There were 6 presentations in the District of
Columbia, 19 in Maryland and 15 in Virginia!
 22 at high school and other schools; 13 in our
community; 2 at local hospitals; 3 at houses of
worship; 4 trainings at DMV-MVAs
 Also at an amazing 47 DONOR DRIVES
including 13 hospitals!
April is National
Donate Life
Month!
Above: Paul’s Ride
for Life, Reston, VA.
Right: Miss America
on WRTC’s Cherry
Blossom Parade float.
Below: WRTC staff
celebrate Donate Life
America’s Blue &
Green Day!
Above: GW University Hospital flies the Donate
Life flag. Below left: Fiesta Asia. Below right:
Donor mother, Rosa Lobos, speaks to the crowd at
Telemundo’s Fiesta de las Madres.
2013
Media & PSAs
Quarter 2: April — June
Donor Family Services
 Quilt N Chat
 Donor Family Gathering
 Donor family meeting: Talia Agler’s parents
meet heart recipient in Florida; filmed by local
TV station NBC4
 Paul’s Ride for Life, honoring donor Paul
Rossmeissl
 Donor Family & Community Advisory Council
 Grief Support Group – Holy Cross Hospital
 Timothy P. Susco Donate Life Award Presentation – South Lakes High School, Reston, VA
 DFA presentation at WRTC Pediatric Conference
st
rd
 Widowhood Support Group – 1 & 3 Mondays
Above: Liver recipient, Brooke Wallace, records a
PSA for NBC 4. The PSA titled “The Gift” ran
throughout Donate Life Month in April. Also
featured in the PSA series were recipients NaTasha
Driggers, James Selby, Peta Capello, as well as
George Rosario in a Spanish version.
Earned media:
 Interviews on radio, TV, print, and online: Radio
Universal, WNEW 99.1FM, Reston Comcast 28, El
Tiempo Latino,
 NBC4 and Doreen Genzler traveled for a story of a
local heart recipient meeting her donor’s family in
Florida
Unearned media:
 PSAs on NBC 4; Universal Radio 1600, WHUR,
WPGC, WPRS - Praise FM, WYCP-FM; in print for
Washington Examiner, Bowie Baysox, Washington
Jewish Week, Hill Rag, MidCity DC, East of the
River, tConnection Newspapers, Eventos VIP Pass
Find Washington Regional Transplant
Community on Social Media:
Above: Heart recipient, Victoria Richmond, (left)
meets her donor’s mother, Merle Munroe
(center). Husband Bill, son Christopher, and
Merle’s sister, Alma, had a chance to share stories
about Simone during Memorial Day weekend.
Quarter 3: July — September
2013
Annual Festival for Life
August 2013
Quarter 3: July — September
2013
Events
Presentations
Where was WRTC July-September?
In Maryland, there were 9 presentations and
13 donor drives. In the District of Columbia,
there was 1 presentation and 6 donor drives.
In Virginia, there were 7 presentations and
3 donor drives.
Above: Team Donate Life had a great
representation at the Susco 8K run, 2K walk
Highlights:
 The annual Festival for Life (see cover page)
continues to grow. This year there were an
estimated 7,000 to 10,000 people in attendance
and more than 100 onsite donor registrations.
 WRTC’s Team Donate Life participated in the
Susco 8K Run, 2K Walk, including 12 staff, 19 staff
family and friends, and 5 Friends for Life
volunteer ambassadors.
BELOW: Joey Gase's “Donate Life” Virginia Ford
Mustang at the Richmond International Raceway
Above: Welcome, Friends for Life volunteer
ambassadors, Class of 2013!
Below: WRTC hosted the Bi-National Health
Week Meeting in July and spoke about donation
Quarter 3: July — September
2013
Media & PSAs
Donor Family Services
 Donor family meets liver recipient July 27
 Summer LifeLines issue published
 ESPN Make-A-Wish Watch Party
 Donor family meets kidney recipient and lung
Earned media:
 The Arlington Catholic Herald, DCMilitary.com, The
recipient August 31
 Widowhood Support Group begins in September
 Donor Family & Community Advisory Council
 INOVA Fairfax Hospital Heart and Lung Support
Group Meeting
 Heart and lung recipients share stories with
WRTC staff
Montgomery County Gazette, The Reston Connection,
Radio Unida 920AM, Radio America 1540AM, Eventos
VIP Pass, Univision, Telemundo, DC Contigo, Mayi el
Show, DMV Fit TV, Pulso Latino, Variedades de
Washington, Heroes Latinos Channel 30 Arlington
Unearned media:
 La Nueva (radio), Romantica (radio), El Tiempo Latino
(print), Radio Universal 1600AM
 NBC 4 and WUSA 9 aired London Fletcher’s PSA in
partnership with The Heather Trew Foundation (see
photo above)
 ESPN Make-a-Wish series aired a story of Lateef Brock,
a local kidney recipient whose dreams comes true
when he signs with the Washington Redskins and
meets his hero, Robert Griffin III (see photo below)
ABOVE: Liver recipient, Rhett Flater, and donor
mom, Patricia McGee, meet for the first time.
BELOW: Heart recipient, Martha Lefebvre (left),
and lung recipient, Brandy Swann (right), share
their stories with the WRTC staff. Both ladies
received their transplants from the same organ
donor, Talia Agler.
Quarter 4: October — December
2013
Events
Presentations
WRTC is proud to announce that Peta Cappello is
WRTC’s 2013 Volunteer of the Year! Peta is
celebrating her 20th year as a heart and double
lung recipient and has been an active Donate
Life Ambassador since October of 2012. WRTC is
grateful to Peta and her husband, Mike, for
being such passionate and devoted volunteers.
Below: WRTC partnered with Northwood High
School in Montgomery County, MD and the
National Kidney Foundation to promote
donation during their fall Homecoming game.
Head football coach, Dennis Harris, received a
living kidney donation from his wife (left).
Below: WRTC shows appreciation for DC DMV
customer service clerks during the holidays.
Quarter 4: October — December
2013
Donor Family Services
Media & PSAs
Left: Pamela
Schmid, donor
daughter, and
Wallace S. Green,
kidney recipient,
meet for the first
time.
Left: 2 kidney –pancreas recipients, Natasha Driggers &
Joan Barnett at the First Ladies Tea.
Right: Donor mom, Rosa Lobos, with her daughter
Daisy’s floragraph at the Eventos VIP Pass Gala.
Earned media:
Eventos VIP Pass, Univision, El Tiempo Latino,
UNIMAS, NBC4 Washington
Unearned media:
 The Montgomery County Gazette, Fox 5 DC ,
NBC4 Washington, The Washington Post,
WAMU 88.5 News, WTOP radio
Social media:
 From October to December 2013:
 Instagram followers increased by 40%
 Twitter followers increased by 35%
 Facebook posts had 97,004 impressions
 YouTube had an increase of 622 views

Above: WRTC staff participated in the national social
media campaign #GivingTuesday, a day devoted to
giving back and supporting causes you love. Left:
WRTC’s President and CEO, Lori Brigham and Clinical
Recovery Coordinator, Bridget Cavanagh-Busby (right).

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Donor Family and Community Advisory Council
Joshua’s Fall Festival
INOVA Fairfax Hospital Abdominal
Support Group
Rory 4th Annual Best of the Best 5K
Donor Family Retreat
Sudden Death Grief Seminar
Veteran’s Day Remembrance at the U.S.
Government Printing Office
Hope for the Holidays Grief Seminar
Rachel Carson Middle School presentation
MedStar Georgetown University Hospital
Transplant Support Group
Rose Parade floragraph events
Tree of Life displays at INOVA Fairfax Hospital,
MedStar Washington Hospital Center, and
Prince George’s Hospital Center

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