DJ Agents of Change

DJ
Agents of
Change
Road Safety Campaign
Practical Guide
About
Launched in 2006 by MTV and the Inter-American Development Bank’s
(IDB) Youth Program. Through Strategic alliances, the initiative gives
young people an open forum to tell their stories of how they are making a
difference in their community and promotes young people’s involvement on
many development issues that affect them such as:
• Education
• Employment
• Environment
• Health
• Violence Prevention
• Youth Participation
DJ Agents of Change
The members of the DJ Agents of Change network will amplify socially
responsible messages through their performances and social media reach.
- FUNDACION DJ WILL KEEP YOU INFORMED AND EMPOWERED
Fundación DJ will provide you with practical Guides and updates on campaigns and
projects that it will be working on.
- USE YOUR ROCK STAR POWER FOR GOOD
As a DJ Agent of Change you will help spread important pro-social messages
throughout your gigs, public appearances and social media. By addressing these
important messages, you will inspire change through your influence as a modern rock
star.
- DOCUMENT YOUR WORK & WIN
Send a brief summary of your achievements with videos or pictures to
djagentesdecambio.com and be featured in the Agents of Change Blog on
MTVLA.com. Prizes include a chance to be featured as an Agent of Change on MTV
Latin America, trips to open concerts and much more!
How to Become a
DJ Agent of Change
As a DJ Agent of Change it is your responsibility to build hype around the
cause that affects youth the most. During your gigs and through social media,
you can spread positive messages like these:
USING YOUR ROCK STAR POWER
• Give a shout out to Fundación DJ and its partners before or after the performance.
• Bring up the issue or cause the foundation is working on at the moment and give
brief tips on how to help.
• Give people hand-outs after the show.
USING YOUR SOCIAL MEDIA POWER
• Post updates on Facebook, Twitter or any other social media that you use.
• Post links to the Fundación DJ website, Twitter or Facebook accounts or send
messages on how to help out.
• Hold contests on activities to get people involved and interested.
• Post videos or pictures of you supporting Fundación DJ’s cause.
The
Campaign
IDB YOUTH ROAD SAFETY
Each year, more than 1.3 million people die from automobile accidents and
approximately 50 million people are injured. We can make a difference!
Commit to spreading the message of road safety and help save a life!
Examples of the messages you can say when you are on the mic:
• Keep the party alive don't drink then drive. Join the movement, visit
djagentesdecambio.com.
• As the driver of your vehicle, set a good example and wear your seatbelt. Be
smart and ride responsibly. To learn more, visit djagentesdecambio.com
• Distracted driving kills thousands of people each year. Protect lives by never
texting or talking on the phone while driving and speak out if the driver in your car
is distracted. Join the movement at djagentesdecambio.com
•More then 1.3 million people die each year from automobile accidents. We can
change this! MTV, IDB Youth and Fundación DJ invite you to make a difference
and do your part in spreading the message of road safety. For more information
visit djagentesdecambio.com
Examples of
Social Media
Messages
Tweets:
• I __________ pledge to support the DJ Agentes de Cambio movement and spread
the message of road safety! @MTVLatinAmerica @IDBYouth and @FundacionDJ
djagentesdecambio.com
• Approximately 75% of fatal crashes occurring between midnight and 3 a.m. involve
alcohol. Drunk Driving can cost you or someone else their life! @MTVLatinAmerica
@IDBYouth and @FundacionDJ djagentesdecambio.com
• Always wear your seatbelt when in a car and wear a helmet when riding a
motorcycle or bike. It can save your life! Join @MTVLatinAmerica @IDBYouth and
@FundacionDJ djagentesdecambio.com
Facebook Post:
•More then 1.3 million people die each year from automobile accidents. We can
change this! MTV, IDB Youth and Fundación DJ invite you to make a difference and
do your part in spreading the message of road safety. For more information visit
djagentesdecambio.com
•The leading cause of deaths amongst youths in Latin America are automobile related
accidents. We have the power to change this by being more responsible while driving.
Join the IDB Youth Road Safety campaign and invite your close friends and loved
ones to do the same. For more information go to djagentesdecambio.com
Fundación DJ is a program dedicated to the development
of youth, using music and DJ abilities as its main
instrument to teach hard and soft skills to provide
education, working opportunities and leadership values.
Fundación DJ works as a network of DJs unified as
Agents of Change. Their goal is to bring socially
responsible messages through their performances and
social media. Music has always been an important aspect
of Latin American culture, particularly in the youth. With
Fundación DJ, we aim to combine this passion for music
with development and enrichment for at-risk youth in Latin
America. Fundación DJ is a project of the Pan-American
Development Foundation which is a 501 (c)(3)
organization.©Fundación DJ 2012. www.FundacionDJ.org